SendX
FEBRUARY 29, 2024
Email marketers are constantly navigating the complex landscape of regulations and laws, such as GDPR and CAN-SPAM, aiming to enhance their brand's integrity while maximizing engagement. The challenge lies not only in staying up-to-date with ever-changing laws but also in implementing practices that ensure every email sent is compliant.
PureB2B
FEBRUARY 29, 2024
Acquiring B2B leads is only the beginning, here’s a helpful guide about B2B customer retention strategies you need to keep your clients satisfied.
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Sprout Social
FEBRUARY 29, 2024
In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.
Martech
FEBRUARY 29, 2024
“Do more with less” is a popular theme in marketing today. I cringe every time I hear this phrase because it usually means one of two things: Reduction of headcount with no reduction in expected results. Reduction of budget with no reduction in expected results. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
illumin
FEBRUARY 29, 2024
Out-of-home advertising is returning to pre-pandemic levels. The format is projected to hit double-digit growth this year, led by a rise in programmatic digital out-of-home (pDOOH). From financial services to travel and tourism, the data points to a significant increase in ad spend across multiple categories. Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk , Director of Channel Partnerships at leading OOH ad tech developer Broadsign.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
illumin
FEBRUARY 29, 2024
YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.
Seismic
FEBRUARY 29, 2024
Here at Seismic, we love music. It’s not uncommon to have music playing as team members join a call. During those calls, it is also likely you’ll see a spare guitar or piano hanging out in your colleagues’ video conference background. Additionally, our Communities of Belonging are always creating and sharing playlists to give the greater employee base a stronger, more diverse musical education at key times of the year (including this year’s Black History Month playlist).
Ahrefs
FEBRUARY 29, 2024
At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by identifying all the key influencers and decision-makers within the organization.
Content Marketing Institute
FEBRUARY 29, 2024
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
FEBRUARY 29, 2024
A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations.
Bannersnack
FEBRUARY 29, 2024
11 minutes read Last update: 29.02.2024 Instagram is the place where 70% of shoppers come to discover new products. Since a significant portion of your potential customers will land on your profile, you want to make sure that your Instagram feed looks appealing and engaging. In this article, you’ll discover a variety of creative Instagram feed ideas that will make your profile stand out and attract more followers.
CMSWire
FEBRUARY 29, 2024
Take a look at the themes highlighted at this year’s Mobile World Congress in Barcelona and discover what to expect in the near future. Continue reading.
Go Beyond SEO
FEBRUARY 29, 2024
Welcome to our guide on expert local SEO services for accountants ! In today’s digital age, having a strong online presence is crucial for any business, including accounting practices. With the increasing competition in the industry, it is essential for accountants to leverage the power of local search engine optimization (SEO) to attract new clients and establish their brand locally.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Stevens & Tate
FEBRUARY 29, 2024
Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Noteworthy Marketing Trends and News 2024’s Super Bowl One of the nations traditions is sitting with loved ones and watching the yearly super bowl game.
CMSWire
FEBRUARY 29, 2024
How cultural marketing and platform business models are revolutionizing the way brands connect with diverse customer groups. Continue reading.
Litmus
FEBRUARY 29, 2024
The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data.
CopyBlogger
FEBRUARY 29, 2024
Most of the advice to get more followers on Twitter is the same – post valuable content consistently. Yet many. Continue Reading The post How To Get More Followers On Twitter (Avoid These Mistakes) appeared first on Copyblogger.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Brandwatch Marketing
FEBRUARY 29, 2024
Taylor Swift's marketing tactics have lead her to becoming the biggest singer on the planet right now. Here's what brands can learn from her methods.
Litmus
FEBRUARY 29, 2024
In the realm of email marketing, few things are sadder than working hard on an email and sending it out, only to see Gmail truncate your content with the dreaded “[Message clipped]” text. Gmail is the second-most popular email client , and we know that avoiding unnecessary user experience friction is important for increasing engagement with your content.
Scoop.it
FEBRUARY 29, 2024
Introduction What is a vision statement? Why should your company have one? These are both important questions to consider when starting or rebranding a business. In short, a vision statement is the overarching perspective of your company’s mission. It is the guide for the direction your business is heading. You’ll often see them referred to as the company’s “north star.
MarketMuse
FEBRUARY 29, 2024
You’ve read our posts on creating and optimizing great content. You’ve developed a content strategy, planned, assigned and edited, and now you’re ready to post.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Brandwatch Marketing
FEBRUARY 29, 2024
Taylor Swift's marketing tactics have lead her to becoming the biggest singer on the planet right now. Here's what brands can learn from her methods.
CMSWire
FEBRUARY 29, 2024
How is it that, as with so much else in digital, we have been progressing and innovating backward? Continue reading.
Oktopost
FEBRUARY 29, 2024
Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.
Lake B2B
FEBRUARY 29, 2024
Email marketing serves as a powerful tool for doctors to connect with patients, build trust, and provide valuable information. To maximize the impact of healthcare email marketing, doctors must adhere to best practices that ensure professionalism, compliance, and engagement. In this blog post, we will delve into the top 10 healthcare email marketing best practices […] The post Top 10 Healthcare Email Marketing Best Practices for Doctors appeared first on Blog.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SocialPilot
FEBRUARY 29, 2024
Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. Businesses turn to social media management services to leverage the expertise of professionals to help create effective social media strategies and navigate the complexities.
LeanData
FEBRUARY 29, 2024
For high-consideration products that require input from a buying group, MQLs don’t work. Learn why an Opportunity motion is more effective. The post 6 Reasons MQLs Don’t Work When Your B2B Buyer is a Committee appeared first on LeanData.
Sana Commerce
FEBRUARY 29, 2024
Discover What Your E-commerce Solution Should Do for You We demonstrate how optimal e-commerce solutions tackle genuine challenges in B2B commerce. Dive into our session to discover if your B2B e-commerce solution truly measures up: Is your solution enabling you to seamlessly navigate complex online transactions? Are you effectively enhancing your customer’s digital journey?
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