Inbox Insight
NOVEMBER 17, 2023
In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year.
Drew Neisser
NOVEMBER 17, 2023
Over 90% of your buyers are not in-market today. So how do you make sure that you’re at the top of their list whenever they decide it’s time to buy? Enter brand, the powerful component of every company looking to impact long-term growth and drive revenue. In this episode, we explore how CMOs are using brand as a strategic lever in their long-term revenue generation strategies, how they get brand buy-in across the org, and how they measure brand’s impact on growth.
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SendX
NOVEMBER 17, 2023
Are you tired of receiving unwanted emails? You're not alone. According to a survey by MarketingSherpa , 69% of email recipients report emails as spam based solely on the subject line. And when it comes to unsubscribing, it's not always a smooth process.
The Forward Observer
NOVEMBER 17, 2023
The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino About the Book Learn to transform your perspective and lead with positivity In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success , sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Navigate the Channel
NOVEMBER 17, 2023
Digital marketing tactics are changing constantly which means there are new methods to try all the time. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. These tactics are some that can be the foundation of all of the new tactics that are developed and presented as the years go by.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Top Rank Marketing
NOVEMBER 17, 2023
B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of numerous findings included in newly-published report data.
Martech
NOVEMBER 17, 2023
Climate change is a serious problem and marketers can play a serious part in combatting it. As we discussed last week , one way is cutting the 4% of global CO2 emissions generated by digital marketing. Another is communicating with consumers increasingly concerned about sustainability and the environment. This October was the warmest one on record, smashing the record set in 2019, and making it “virtually certain” that 2023 will be the warmest year in 125,000 years, according to the EU’s Coperni
CopyBlogger
NOVEMBER 17, 2023
The ROI of content marketing is notoriously difficult to measure because the customer journey is usually very complex. Even if. Continue Reading The post 9 Content Marketing Metrics To Measure Your Strategy’s ROI appeared first on Copyblogger.
Martech
NOVEMBER 17, 2023
Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
NOVEMBER 17, 2023
What can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it work? Let’s talk about that for now and in the long run.
33Across
NOVEMBER 17, 2023
eMarketer reports on the top programmatic advertising trends of 2023. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to. The post eMarketer: Programmatic Advertising Trends Q4 2023 appeared first on 33Across.
Champion Communications
NOVEMBER 17, 2023
Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. And yet, somewhat surprisingly, the same piece of research found that 43% of business development teams do not see or use editorial content for sales enablement.
The Daily Egg
NOVEMBER 17, 2023
When setting up a communications system for your team, you’re bound to encounter two main connectivity options: Primary Rate Interface (PRI) and. The post PRI vs. SIP Won’t Be a Choice For Long In the US and Beyond appeared first on The Daily Egg.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Salesforce Marketing Cloud
NOVEMBER 17, 2023
When a friend or colleague takes the time to tell you about a product or service, you probably listen. Word of mouth is the most common way people hear about brands. But how do you know if existing customers like your company enough to recommend it to their friends? One way to find out is by tracking your Net Promoter Score (NPS). But is NPS really the best way to measure customer loyalty?
The Daily Egg
NOVEMBER 17, 2023
If your business is stuck switching between analog and online communication technologies, you might be wasting time and missing out on the. The post 9 Things To Know Before Buying a SIP Phone appeared first on The Daily Egg.
Seismic
NOVEMBER 17, 2023
This week’s Microsoft Ignite 2023 conference focused on how organizations can reimagine the way they work. Throughout the event, Microsoft featured strategic partner organizations that are helping drive the next wave of efficiency and innovation. Seismic is honored to be recognized during the keynote presentation which showcased our integral role in Microsoft’s AI strategy and our partnership with Microsoft Copilot for Sales.
SmartBug Media
NOVEMBER 17, 2023
Businesses often want to improve operational efficiency and productivity, and they know that adjusting their tech stack can help. But too often, organizations add new tech without considering the long-term implications, overloading the business with tools that don’t work for their needs. Our recent webinar, " Right-Sizing Your Tech Stack: Building Your Revenue Systems Landscape for Operational Efficiency," digs into optimizing your tech tools for better operations.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Huptech Web
NOVEMBER 17, 2023
In this upcoming WordCamp Ahmеdabad 2023, we’re proud to announce that we’ve taken on thе rolе of Silver Sponsors for this event. Bеing sponsors allows us to support furthеr and contribute to the WordPress community. But What Are WordCamps? WordCamps arе friendly mееt-ups organized by local communities for pеoplе who use or arе intеrеstеd in WordPrеss.
Optinmonster
NOVEMBER 17, 2023
Are you looking for new ways to expand your revenue? If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. Every year, thousands of eCommerce stores are launched globally. Thanks to the growing popularity of online shopping, Shopify has emerged as a market leader in the global eCommerce industry. Shopify owns 32% of the eCommerce platform market , making it among the top 5 eCommerce platforms in the world.
Bluetext
NOVEMBER 17, 2023
In today’s world, if you own a business, you have a website. It is a way to showcase your products and services, but it also serves as a first impression to new users. It is important you put your best foot forward. The first step is determining the right CMS for your business. Drupal has emerged as one of the most popular CMS platforms in the world, allowing users to create compelling and dynamic websites.
Salesforce Marketing Cloud
NOVEMBER 17, 2023
Whether it’s your first time planning a sales meeting agenda or your 100th, this time is yours to connect with and support your team. As a sales leader, meetings with your whole team of reps can be a valuable health check for your business — but they can also waste salespeople’s valuable time selling. Make the time together count by developing the right sales meeting agenda, sharing critical updates, and fostering group discussion, while leaving simpler updates for email.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bluetext
NOVEMBER 17, 2023
Helle Huxley is an award-winning expert with a proven history of success across diverse markets. She has made her mark across diverse markets, from technologists to environmental scientists, military leaders to rock stars. With extensive experience in government contracting and technology, coupled with considerable M&A integration expertise, she’s a dynamic communicator with an unwavering passion for growth marketing and the creation of strong market positioning for gold-standard bran
Single Grain
NOVEMBER 17, 2023
If you’re reading this, I’m pretty sure you know all about the useful features of Grammarly. From spelling and grammar checks to more advanced features like plagiarism detection and tone suggestions. While Grammarly may have all these features, sometimes I find myself in need of a specific tool – a more dedicated content marketing tool. In this post, I’m going to present to you the 6 best Grammarly alternatives that you’ll want to check out once you’re done reading this guide.
Bluetext
NOVEMBER 17, 2023
In the ever-evolving landscape of website development, choosing the right Content Management System (CMS) for your company is a critical decision. Webflow has gained popularity as a robust and visually-driven CMS, providing a unique approach to web design and development since its inception in 2013. What is Webflow? When it comes to web design, tools that empower creativity and streamline the development process are highly sought after.
Heinz Marketing
NOVEMBER 17, 2023
By Lisa Heay , Director of Business Operations at Heinz Marketing When “Four Thousand Weeks – Time Management for Mortals” by Oliver Burkeman came up as my Book Club assignment this month, I had mixed feelings. I’d heard of it, and have heard rave reviews, but honestly I wasn’t excited to read another productivity book. It’s not that productivity books are bad.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Salesforce Marketing Cloud
NOVEMBER 17, 2023
Ecommerce has come a long way since its humble beginnings nearly three decades ago. Although disputes remain over the first actual internet transaction — was it a Sting CD or a pizza? — we can all agree that now, you can buy just about anything online, maybe even a pizza with Sting’s likeness on it. What is ecommerce? It’s the online activities that bring such goods to your door.
illumin
NOVEMBER 17, 2023
The world of advertising continuously debates aspects of multi-channel advertising. Alongside these important – and often lively – discussions, marketers should explore the different terminology used to describe cross-channel activities, what those terms mean, and why the distinction matters. Firstly, why is cross-channel advertising so important? In modern advertising there is an abundance of programmatic platforms available for audiences to choose from.
Full Circle Insights
NOVEMBER 17, 2023
Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! Many marketers don’t consider themselves “numbers people” (this marketer included), but like it or not, it’s a big part of the job. We’re expected to prove the value of our campaigns and strategies and we simply can’t do that without understanding data.
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