Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? The subject line is the first thing that subscribers see. And they usually decide whether or not to open an email based on the subject line. So it’s worth it to spend some extra time and attention crafting this piece of your email strategy. In this article, we’ll go over some email subject line best practices to help you write clickworthy subject lines.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

The ABM Agency

APRIL 17, 2023

Reading Time: 9 minutes Reading Time: 9 minutes Account-based marketing (ABM) benefits have become increasingly significant in the world of B2B SaaS organizations, as this strategic approach allows businesses to focus their marketing efforts on specific accounts and key decision-makers. By targeting high-value accounts with personalized content and messaging, ABM has proven to be an effective method for improving ROI, customer relationships, lead generation efficiency, visibility into the buyer&

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Lead Scoring Lead Ranking 52

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Count me in that group. Even when I have domain experience, I still want to verify with experts, get their unique insights , and dig into nuances I may have missed. Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers.

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SME Tips Content Marketing Work Management 310

Hinge Marketing

APRIL 17, 2023

Is your firm ready to start generating significantly more new business leads online? If so, you’ll need to develop a lead generation website — the engine that will drive your online lead generation program. A professional services lead generation website presents some unique challenges. It must build trust and credibility while describing complex and technical services offerings.

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Lead Generation Lead Ranking Planning Marketing Websites 115

Search Engine Journal

APRIL 17, 2023

Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines. The post 8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content appeared first on Search Engine Journal.

SEO 122

SEO Content Google Practices 122

Martech

APRIL 17, 2023

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one platform to another is an intricate dance. You have to get all the steps right to succeed from the start. Moving to a new platform can seem daunting because you don’t learn how to do it in college.

RFP 110

RFP Paid Search Agency Advertising Agencies API 110

Search Engine Journal

APRIL 17, 2023

Google races to develop AI-powered search engine "Magi" amid rising competition and potential Samsung contract loss. The post Google Scrambles To Keep Up With AI-Powered Search Rivals appeared first on Search Engine Journal.

Google 112

Google SEO 112

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

APRIL 17, 2023

The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor. Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Search Engine Journal

APRIL 17, 2023

Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024. The post Google To Advertisers: Upgrade To New Search Ads 360 By 2024 appeared first on Search Engine Journal.

Advertisements 98

Advertisements Advertising Ads Google 98

SmartBug Media

APRIL 17, 2023

HubSpot has quickly become one of the most powerful software tools for businesses worldwide. And it’s no wonder why: HubSpot is packed with the capabilities and features businesses need to uplevel all aspects of marketing, sales, and customer service. The HubSpot platform includes five different hubs: Marketing Hub, Sales Hub, Service Hub, CRM Hub, and Operations Hub.

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

Salesforce Marketing Cloud

APRIL 17, 2023

Some parts of the global economy are starting to improve, but U.S. shoppers aren’t buying it just yet. Retail data shows U.S. online sales were flat in the first quarter — the first period of no growth since we started tracking the trends in our Shopping Index. Our data shows the first quarter of 2023 was a mixed bag for digital commerce. After a comeback in the fourth quarter, global online sales fell 2% year over year.

Marketing AI 98

Marketing AI Loyalty Terms and Conditions Lead Ranking 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Acrolinx

APRIL 17, 2023

Are you tired of your website being hard to find? We live in a world where it’s easier than ever to get lost in the crowd. That’s why … Continue reading "How To Build A More Findable Website, With Mordy Oberstein" The post How To Build A More Findable Website, With Mordy Oberstein appeared first on Acrolinx.

Marketing Websites 96

Marketing Websites Ad Building 96

Search Engine Journal

APRIL 17, 2023

Google expands shipping and return info in Search, helping retailers optimize the user experience and boost online sales. The post Google Enhances Shipping & Return Info In Search Results appeared first on Search Engine Journal.

Google 87

Google Optimization SEO 87

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Why we care. D2C brands are only a click away from their competitors making it easy for online shoppers to compare prices and products.

Pricing 92

Pricing Price eCommerce Studies 92

SendGrid

APRIL 17, 2023

Learn the must-know content marketing best practices in 2023 (plus a checklist) to maximize your time, efficiency, and output. The post 30+ Content Marketing Best Practices in 2023 (Need to Know) appeared first on SendGrid.

Practices 84

Practices Content Marketing Best Practices Content 84

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content4Demand

APRIL 17, 2023

When you’ve got all types of people with all types of appetites, offering a set menu can leave some unsatisfied. If you’re trying to serve content to multiple stakeholders, on a buying committee or otherwise, you’re going to run into the same problem. One solution: lay out a buffet and your buyers serve themselves. At several recent events, including the Demand Gen Report B2B Marketing Exchange and a webinar for the Demand Gen Report Content Optimization Series , I’ve talked with marketing profe

Ad Building 82

Ad Building B2B Content Budget Programs 82

Conversica

APRIL 17, 2023

The post Using Conversica in the Customer Journey appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Practices 97

Practices Best Practices Branding Brand Identity 97

Litmus

APRIL 17, 2023

So, we’ve established that Dark Mode is a thing. (A pretty substantial gonna-stick-around thing, even.) But we’ve also established that many people still aren’t designing or developing for Dark Mode. While this is true for a variety of reasons, when we asked our beloved email geeks why this might be true, the most common answer is that coding emails for Dark Mode is often just hard.

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Display Paid Search Agency Design Email Marketing 78

Navigate the Channel

APRIL 17, 2023

Kansas City, Mo. – ER Marketing is honored to receive seven awards from the Hermes Creative Awards , administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest, and most respected evaluators of creative work in the marketing and communication industry. Each year, Hermes Creative Awards competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and commun

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Creativity Public Relations Press Advertisements 65

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Benchmark Email

APRIL 17, 2023

As marketers, we’re always on the lookout for those magic bullet SEO factors that can help our content woo search engines. While most of us are familiar with common ranking factors, Google’s E-A-T metrics often get overlooked. Well, the good news is that adhering to these guidelines can help you do well with search quality… The post Google’s Emphasis on E-A-T: How Expertise, Authoritativeness, and Trustworthiness Can Help Your Content Soar appeared first on Benchmark Email.

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Guidelines Advertising Benchmark Content SEO 73

ClearVoice

APRIL 17, 2023

A compelling freelance resume is a catalyst to higher rates, better clients, and a fruitful freelancing career. Unfortunately, not all freelancers have “resume writing” in their skill sets. With over one billion freelancers worldwide, you need every advantage to stand out. Don’t miss out on golden opportunities to further your freelance business.

Work Management 52

Work Management Ideal Customer Profiles Copywriting Network Marketing 52

Sana Commerce

APRIL 17, 2023

What is Sana Commerce Insights? Sana Commerce Insights provides you with actionable data on your commercial metrics. With it, you have more visibility on all your commercial data, like shopping cart metrics, percentage of return orders, highest revenue-generating products and pages, and more. Evaluate store performance based on category, like product type or location.

Resources 52

Resources Order Video Marketing Optimization 52

Walker Sands

APRIL 17, 2023

Recent hype surrounding the power of generative AI has unleashed a wave of optimism in the tech sector. Although artificial intelligence is a familiar topic in the tech news cycle, OpenAI and other generative AI tools have captured national attention in a way we haven’t seen before, and every major tech player is angling for a way in. As a result, reporters’ and editors’ inboxes are filled with AI-related pitches, making it extremely difficult for emerging AI companies — and really, any company

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Marketing AI Paid Search Agency Companies PR 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Sana Commerce

APRIL 17, 2023

What you’ll learn Get a first look into our brand-new product, Sana Commerce Insights , which provides you with actionable commercial insights. Our Product Team will also give you an exclusive walk-through of the product and how to use it. About Sana Commerce Insights Get more visibility and a better holistic overview of all your commercial data with Sana Commerce Insights (SCI).

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Resources Optimization Video Marketing Product 52

Salesforce Marketing Cloud

APRIL 17, 2023

This year, we’re bringing the power of integration and automation to IT leaders at World Tour New York on May 4, 2023. Here’s a guide for what to expect in-person and on Salesforce+. Integration and automation are increasingly more important, and MuleSoft is ready to bring you everything you need to know to maximize your organization’s efficiency during World Tour New York.

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Automation API Marketing Management Communities 52

Sana Commerce

APRIL 17, 2023

What you’ll learn Learn all about the cutting-edge features of Sana Commerce Cloud , followed by an exclusive product demo. You’ll also get a first look into our brand-new product, Sana Commerce Insights , which provides you with actionable commercial insights. About Sana Commerce Cloud Sana Commerce Cloud is the only real-time, ERP-integrated e-commerce solution built to enable business evolution and foster lasting customer relationships.

Resources 52

Resources Optimization Video Marketing Design 52