Ignite
MAY 12, 2023
As we learned in part one of our podcast with Rom LaPointe, founder and CEO of Capricorn Leadership, cultivating a healthy company culture is critical for any C-suite leader seeking consistent company success. But there’s another important piece of the success puzzle executives must focus on as well: sales and marketing alignment.
Martech
MAY 12, 2023
Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, but sometimes I have to remind myself of this fact and of all the opportunities out there. As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart.
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33Across
MAY 12, 2023
With record-breaking growth in 2021 and hitting a revenue goal of $200bn in early 2022, digital advertising’s year-over-year growth has sharply declined, according to the Interactive Advertising Bureau’s (IAB) and PwC’s latest annual report. The report highlights how. The post When it Comes to Data-Driven Advertising, Measurement will Dictate the Future of Identity appeared first on 33Across.
Martech
MAY 12, 2023
Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Dig deeper: Facebook agrees to revamp adtech over discrimination charges What it does. It lets advertisers: Create different versions of the same ad copy for different target groups, while maintaining the main message.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
MAY 12, 2023
Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide. The post How To Exclude Internal Traffic In Google Analytics 4 appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
MAY 12, 2023
Explore new AI tools announced by Meta that have the potential to help advertisers boost ad performance and streamline ad processes. The post Meta Announces AI-Powered Tools To Streamline Ad Processes appeared first on Search Engine Journal.
SmartBug Media
MAY 12, 2023
Monthly reporting and analysis comprise an integral part of any marketing strategy. One of the most interesting and useful methods of reporting is done by breaking down your contacts by lifecycle stage and the date they converted to that particular lifecycle stage. Lifecycle stages are a contact property that demonstrates where your contacts are in the marketing funnel.
Stevens & Tate
MAY 12, 2023
A well-designed site is vital to the online success of your business. Recent studies show that at least 94% of respondents rarely trust websites with poor designs. On the other hand, a growth driven web design is intuitive and positively impacts brand perception and lead conversion. Growth-driven design is a revolutionary approach to creating high-performance websites founded on analytics and designed with specific objectives for continuous improvement.
33Across
MAY 12, 2023
33Across President, Paul Bell, discusses why it's time to incorporate a new approach to media measurement with rising regulation requirements and third-party cookies. The post When it Comes to Data-Driven Advertising, Measurement will Dictate the Future of Identity appeared first on 33Across.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MAY 12, 2023
How do you prepare for a test when you don’t know what questions they’ll ask? Preparing for a job interview is somewhat of a guessing game. Fortunately, most hiring managers stick to many of the same executive assistant interview questions and themes. An executive assistant (EA) is by nature a personal job where fit is essential — I know because that was my first job out of college.
Bannersnack
MAY 12, 2023
5 minutes read Optimization, complicated as it may sound, is the process of getting the most out of a specific item or system. If you own a business, then resource optimization is a great way to save money and time. Although optimization may be applied to several different aspects of your business, resource optimization can be particularly effective if you’re working with a limited supply of resources in a business.
Salesforce Marketing Cloud
MAY 12, 2023
If you’re asking whether you need to implement generative artificial intelligence (GAI) tools to support your business, you’re not alone. This technology can boost employee productivity , but is it safe? While these tools can help from marketing to customer service to data insights, business leaders have posed concerns about AI’s potential impact and dangers on society and some are calling for generative AI regulations.
Bannersnack
MAY 12, 2023
5 minutes read Personalized experiences in marketing are a powerful way for companies to build stronger relationships with consumers. Creating unique, individualized experiences can happen in many ways, from personalized email headers to targeted ads. The focus on the individual, instead of mass messaging, was first explored back in 1993 in the book The One to One Future.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Huptech Web
MAY 12, 2023
Table Of Contents Introduction What are eCommerce Returns? Ecommerce Return Stats Should I Offer Free Returns? What Should Be Done on Order Being Returned? How To Reduce eCommerce Returns and Maximize Revenue? Best Practices To Handle eCommerce Returns Frequently Asked Questions – FAQs Final Thoughts on eCommerce Returns Introduction eCommerce has transformed how we shop, making it easier to browse and purchase products online from the comfort of our homes.
Drew Neisser
MAY 12, 2023
How are elite marketers helping Salespeople (and the prospective customer) make the buying journey fruitful (and not frustrating)? We take a broad, strategic look at the question in this episode with experts Rebecca Stone , SVP Customer Solutions Marketing & CMO at Cisco Meraki , and Marni Carmichael , VP of Marketing at ImageSource. It’s full of strategic gems that B2B marketers can use to better support and align with their sales teams.
SalesIntel
MAY 12, 2023
Inbound lead conversion is always one of the biggest concerns for marketing and sales departments. We’re constantly looking for new ways to maximize lead conversion but typically struggle with poor lead quality, even as the conversion numbers increase. Why is Lead Quality Important? The answer comes down to this – time is money. Lead quality is one the biggest drivers of go-to-market efficiency in your business.
Bannerflow
MAY 12, 2023
The social media landscape is ever-evolving and marketers need to stay updated to get the best results. In order to help you stay on track, we’ve put together some of the latest updates to social media platforms in the past week. From updates to Meta’s shoppable ads to YouTube’s introduction of trend content there’s a lot to digest, so let’s get right in.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Smarte
MAY 12, 2023
Email outreach is still one of the best ways to contact prospects in both B2B and B2C industries. As many of the top decision-makers prefer emails over phone calls, and many are still working remotely or using hybrid methods, emails are the most effective way to reach them. When dealing with difficulties such as bounced emails and invalid emails, having email finder tools handy may be quite beneficial.
Bannerflow
MAY 12, 2023
Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. However, Google recently communicated that after five years, Optimize and Optimize 360 website testing and analytics tools will no longer be available for use from September 30 this year as they continue the transition to Google Analytics 4.
Alejandro Rioja
MAY 12, 2023
Have you ever wondered what it takes for businesses to stay afloat in the highly digitized market? Everyone seems fascinated by the breakneck development in technology, especially with how it pushes entrepreneurs like myself to reach greater heights than ever. Digital technology brings the future nearer and ever competitive for every business today.
Bannerflow
MAY 12, 2023
In today’s digital landscape, there’s no denying that TikTok reigns supreme as the ultimate channel for companies and brands. Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Bluetext
MAY 12, 2023
The entrepreneurial CMO is “beholden neither to the status quo nor to disrupting it for disruption’s sake.” That premise, according to Forbes, helped to guide its selections for the recently released 2023 Forbes Entrepreneurial CMO 50 list. It is a herculean challenge to drive change in relatively stable environments, let alone be bold enough to transform brands amidst a year of chaos defined by an evolving pandemic, inflation, structural workforce adjustments and a polarized country willing to
Zoominfo
MAY 12, 2023
In recent years, product-led growth has become a hot strategy because it allows for quick scalability with relatively minimal investment. Some of the fastest growing companies like Shopify, Snowflake, and Zoom use this tactic, making it look all the more appealing. But that doesn’t mean companies with a more sales-led approach to growth are headed for the scrap heap.
ANNUITAS
MAY 12, 2023
Recently, I spent a few days in Austin, Texas with Zoho for the “Zoholics” customer conference. I had great conversations with Zoho executives, getting into some of their latest product announcements. The company has been hard at work building what I see as a set of go-to-market enablement tools aimed at the small and middle markets (think: a few hundred to a few thousand employees) that are simple to use, powered by AI, and priced right for smaller enterprises.
Single Grain
MAY 12, 2023
So, you’re a growing B2B company looking to attract bigger and better clients. Everyone keeps telling you that enterprise advertising is the way forward, yet nobody has been quite clear on exactly what that is or how to do it. Rest assured. We have you covered. In this post, our enterprise-level marketing specialists go over the basics of enterprise advertising and the most effective strategies to help you put these tips to work for your expanding business.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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