Engagio

OCTOBER 6, 2023

Repeated cuts over the last few years have hit marketing departments hard. Marketing programs are often the first thing to get cut, leaving many teams with shrunken program budgets. This hampers company growth, and if not managed well, can trigger a cycle of cuts and stagnant growth. In fact, Gartner’s 2023 CMO Spend and Strategy Survey revealed that 71% of CMOs feel their 2023 budgets fall short of what’s needed to meet their goals, 75% are struggling to achieve more with less, and 86% are seei

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Image expansion. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels.

Paid Search Agency 138

Paid Search Agency Features Ads Marketing AI 138

The Daily Egg

OCTOBER 6, 2023

Acquiring customers is a challenge. If you can use sales and marketing data to help you tell which products attract a potential. The post Salespanel Review appeared first on The Daily Egg.

Product 111

Product Marketing 111

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

OCTOBER 6, 2023

Running an ecommerce business, you simply need your website’s search experience to work. If customers can’t quickly find the products they want, The post Luigi’s Box Review appeared first on The Daily Egg.

eCommerce 107

eCommerce Product Business Marketing Websites 107

LeanData

OCTOBER 6, 2023

LeanData Senior Director of RevOps Christine Maxey shares four recommendations for a revenue protection strategy in a down market. The post Revenue Protection in a Down Market: Master the 4 Ps appeared first on LeanData.

Marketing & Strategy 105

Marketing & Strategy Marketing Marketing Strategy 105

Content Marketing Institute

OCTOBER 6, 2023

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.

Research 103

Research Content Trust Marketing Brand Identity 103

Bannersnack

OCTOBER 6, 2023

12 minutes read We’ll soon enter the most wonderful time of the year. And the holiday shopping season. Meanwhile, everyone’s topping up their wallets while retailers prepare to roll out their deals. During the 2023 holiday season, consumers are estimated to spend 7% more money than last year. That’s the reason why retailers are increasing advertising budgets during this period.

Spending 98

Spending Studies Advertisements Advertising 98

Goodish Agency

OCTOBER 6, 2023

Explore the future of online video editing, powered by AI, and discover trends that shape the way we create and consume video content.

Trends 113

Trends Video Marketing Content 113

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Visitor Queue

OCTOBER 6, 2023

Companies of all sizes are always looking for ways to improve their sales conversion rates. As a salesperson, your stakes are high and your customer journey is complex, making it difficult to improve B2B conversion rates. Your traditional approach may no longer cut it. In this article, we will go through ten proven sales strategies […] The post 10 Proven Strategies to Improve B2B Sales Conversion Rates appeared first on Visitor Queue Blog | Identify Website Traffic.

Conversion Rate 96

Conversion Rate B2B Sales Conversion B2B 96

Square 2 Marketing

OCTOBER 6, 2023

Between competition, technology and the internet, it’s become more difficult than ever for businesses to reach and engage their target audience. Effective content marketing involves more than just creating and sharing content. You need a strategy to consistently deliver valuable and relevant content that attracts the right prospects, retains customers and converts better leads.

Buyer's Journey 90

Buyer's Journey Content Internet Marketing Marketing Prospects 90

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. These changes directly impact advertisers. From how social posts are planned and created, to the dimensions and formats of paid ads, the changes made to social media applications are necessary to follow and understand.

Social Media 89

Social Media Trends Media Cross-Selling 89

Top Rank Marketing

OCTOBER 6, 2023

B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets B2B marketing managers say that focusing on the needs of their organization’s customers and relying on data to make decisions are the top ways to maximize budgets, with 36 percent citing a shift to digital marketing from traditional marketing efforts, according to newly-published survey data.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

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Social Media

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Potential customers need to hear your message an average of 7 times before purchasing. Email automation helps you win those sales. How? By getting the right email messages to your subscribers at the right time. In this post, we’ll discuss the meaning of email automation and explain how you can use it to grow your business.

Marketing Automation Services 71

Marketing Automation Services Automation Email Marketing Marketing Automation 71

Goodish Agency

OCTOBER 6, 2023

Want better social media videos? Learn the 10 common mistakes you're probably making and how to fix them.

Social Media 86

Social Media Video Marketing Media 86

PureB2B

OCTOBER 6, 2023

An "opted-in lead" and a "non-opted-in data record" refer to two different categories of contacts in marketing and communications.

Opt-in 62

Opt-in Leads Lead Marketing Qualified Leads 62

B2B Marketing Exchange

OCTOBER 6, 2023

For B2B marketers, solving a never-ending list of business challenges can feel a lot like traversing unchartered waters. But what if we told you we had a roadmap to help you navigate the unique opportunities of the industry with boldness and confidence? Find your B2B North Star at the 2024 B2B Marketing Exchange. Registration for the 13th annual event is officially open!

Marketing Analytics Tools 52

Marketing Analytics Tools Storytelling Case Study Case Studies 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Valasys

OCTOBER 6, 2023

The shipping container industry is pretty straightforward: it’s about getting goods into containers and loading them onto ships, that ferry them across the sea to a destination. The containers are then offloaded, the goods taken out and sent on to the wholesalers or other relevant parties. Naturally, it’s not quite as simple as that: there are many factors and stages affecting the way in which a business will use a shipping container system to move goods.

Digital Transformation 52

Digital Transformation Terms and Conditions Efficiency Process 52

SalesGrape

OCTOBER 6, 2023

In the competitive world of medical device sales, lead generation is a crucial aspect of success. With advancements in technology, medical device telemarketing has become an effective strategy to reach potential customers and generate leads. However, measuring the success of these efforts can be challenging without the right key performance indicators (KPIs) and metrics in place.

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Generation 52

Valasys

OCTOBER 6, 2023

With the holiday season right around the corner, businesses of all sizes are gearing up for a bustling time of year. As consumers turn to the internet to check off their shopping lists, online visibility becomes more important than ever. The key to driving that sought-after holiday traffic? A powerful search engine optimization (SEO) strategy. Below, we’re sharing four crucial SEO tips to help your business get ahead and boost sales during the holiday shopping season.

SEO 52

SEO Tips Keywords Trends 52

Huptech Web

OCTOBER 6, 2023

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC. The Future of User-Generated Content in Ecommerce Conclusion Introduction The first-ever known instance of folks coming together to create something big, way

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Drew Neisser

OCTOBER 6, 2023

AI has become the secret weapon for many marketing teams. In the MarTech world, this goes one step further: many MarTech CMOs are not only embracing AI but pioneering its integration. Three such CMOs are Adriana Gil Miner of Iterable , Christopher Willis of Acrolinx , and Andrew Bennett of Smartsheet. In this episode, we bring them together so they can share how they’re marketing the AI that’s making their respective products that much more powerful.

Word of Mouth 52

Word of Mouth Buzz PR Communities 52

Act-On

OCTOBER 6, 2023

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s j

SMS 184

SMS Advertising Mediums Work Management Marketing Management 184

seo.co

OCTOBER 6, 2023

If you want to be seen online, you need your website at the top of search engine results pages (SERPs). And if you want to be at the top of the SERPs, you need backlinks. Unfortunately, backlinks are hard to build on your own. You need to develop content. You need to build publisher relationships. You need to practice outreach. And you need to follow up.

Link Building 98

Link Building Enterprise Management Work Management Marketing Management 98

QuanticMind

OCTOBER 6, 2023

A decade ago, the phrase “You’ve got to check out this new podcast!” would have befuddled most people. But today? It’s almost as common as hearing “Can I get a side of ranch with that?” at a pizza joint in the Midwest. It’s no secret that the podcast industry is booming , with more and more people tuning in to an unending variety of shows. There’s a podcast for almost every niche interest you can think of—including, but not limited to, pens , video game music , and Denzel Washington.

Cost Per Thousand 92

Cost Per Thousand Advertisements Advertising Ad Frequency 92

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Single Grain

OCTOBER 6, 2023

AI vs human. Artificial intelligence is undoubtedly the theme word of 2023, which is evident by how much it has transformed the way companies do business. From helping develop marketing content to analyzing data, the use cases are constantly growing. The reality we’re seeing is that artificial intelligence has clear strengths and weaknesses. But, when combined with human intelligence, together they can exceed what either could achieve on its own.

Marketing AI 52

Marketing AI Work Management Product Marketing Management 52

Navigate the Channel

OCTOBER 6, 2023

Content marketing of one or two varieties will only take you so far. The key to making a meaningful impact on your target audience is diverse content. An engaging blog with a steady stream of insightful posts lays the foundation. However, one blog post after another won’t prove sufficient in the quest to turn prospects into loyal clients. Every business needs to build on blog material with balanced content to gain traction with their target audience.

Webinar Metrics 65

Webinar Metrics Top of Funnel Marketing & Strategy Content 65

SmartBug Media

OCTOBER 6, 2023

In the fast-paced world of digital marketing, understanding the effectiveness of your marketing efforts is crucial. Attribution models play a pivotal role in this process, helping businesses assign credit to various touchpoints along the customer journey. For businesses with long sales cycles, selecting the right attribution model can be a game changer.

Sales Cycle 69

Sales Cycle Touchpoints Allocation Webinar Metrics 69