Sword and the Script | B2B
AUGUST 29, 2023
Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. That’s according to a survey of 20,000 consumers by the market research firm GWI.
Martech
AUGUST 29, 2023
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023.
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SmartBug Media
AUGUST 29, 2023
In today's fast-paced marketing landscape, lead generation plays a crucial role in any business’s success. As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. However, it is essential to recognize the potential pitfalls that come with this approach. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.
The Daily Egg
AUGUST 29, 2023
Drip is more than just the sound of a leaky sink or a slang term for your freshest outfit—it’s also an email. The post Drip Review appeared first on The Daily Egg.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Salesforce Marketing Cloud
AUGUST 29, 2023
Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. (Yes, we’ll be referencing Taylor songs in this piece.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Heinz Marketing
AUGUST 29, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing In an era where businesses are constantly striving for differentiation and deeper connections, Customer-Led Growth (CLG) emerges as a transformative approach. Moving beyond product-centric strategies, today’s forward-thinking leaders recognize the potential of placing customers at the center of their strategies.
Martech
AUGUST 29, 2023
Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data.
Ahrefs
AUGUST 29, 2023
To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied the votes.
Martech
AUGUST 29, 2023
Gamers “can’t stand” video ads. They don’t like banner and display ads either. A new report from data.ai and IDC examines the in-game ad formats most popular with marketers and users. It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DivvyHQ
AUGUST 29, 2023
Ready to turn your employees into brand advocates? Awesome! Now, let's talk content. You're going to need a strategic content plan developed specifically for employee advocacy. But what does that look like? The focus revolves around amping up awareness, making content easy to share, and showcasing your company culture. Sound interesting? Learn more in our latest post from guest contributor Jenna Bunnell, Senior Content Marketing Manager at Dialpad.
TowerData
AUGUST 29, 2023
In our ever-evolving, digital-first economy, businesses often find themselves in a race for rapid growth, innovation, and success. However, achieving such growth is heavily dependent on scalable data— specifically, first-party data. As companies gather and analyze customer information, they reveal valuable insights that can drive ultra personalized marketing strategies and create customer-centric experiences.
Velocity Partners
AUGUST 29, 2023
Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better?
Litmus
AUGUST 29, 2023
Starting to feel like your email workflow has a little too many moving parts? Yeah, us too. And probably every other email marketer ever, if we’re being honest. It’s a craft that just has a lot of tools, steps, processes, review stages, stakeholders… The list goes on. And if you’re like us, you’re always looking for ways to streamline ( or even automate ) that workflow.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ahrefs
AUGUST 29, 2023
I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with it yet.
Content Marketing Institute
AUGUST 29, 2023
Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.
Sprout Social
AUGUST 29, 2023
The recent rise of tools like ChatGPT has made the idea of a robot assistant more tangible than it was even a year ago. But AI isn’t a thing of the future. With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience.
Content Marketing Institute
AUGUST 29, 2023
While B2B and B2C consumers are fundamentally the same, their buying processes aren’t. Learn how integrating a B2B-specific SEO approach can help you amplify reach, authority, and ROI.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
QuanticMind
AUGUST 29, 2023
Consumer trust plays a fundamental role in the financial services industry. The inherently personal nature of the products and services provided, coupled with their potential magnitude of impact, puts trust right at the center of the consumer relationship. As such, it’s not enough for financial services brands to simply talk the talk when it comes to trust—they must actively diagnose and acknowledge weak spots and constantly improve their operational mechanisms to build better trust-related
Martech
AUGUST 29, 2023
A fundamental catalyst for innovation, data fuels growth and success. Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. In turn, we receive the information necessary to segment them.
Navigate the Channel
AUGUST 29, 2023
Drive Sales Promotion Results by Marketing to Your Sales Team Here’s something you might not expect a veteran B2B marketer to say: The success of a B2B sales promotion does not hinge on the prizes, nor does it hinge on the theme. It’s not only about the bells and whistles. It’s not even only about the messaging. B2B sales promotion success relies on sales team support, not just prizes or themes.
BuzzSumo
AUGUST 29, 2023
Rebranding can improve a company's image and valuation, but also risks confusing audiences, damaging engagement, and requiring years to rebuild recognition.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Navigate the Channel
AUGUST 29, 2023
In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). This annual event is where the biggest and best in the industry present their biggest and best products, services, and offerings. It sets the tone for the year to come, establishes future trends, and in short, it’s just kind of a big deal.
Lenny's Newsletter
AUGUST 29, 2023
👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Welcome to part three of our series on how to kickstart and scale a B2B business: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea Part 3: How to identify your ICP ← This post Part 4 : How to find and win your first 10
The Mx Group
AUGUST 29, 2023
Want to start a magazine for your brand? Adding a digital or print magazine to your content strategy is an excellent option to spotlight your brand voice.
New North
AUGUST 29, 2023
If you’re a B2B marketer, you’re responsible for generating leads. But when you’re in B2B tech, your SDR team can’t cold call down a list all day. Prospects aren’t picking up the phone. Even some of the best cold callers can’t get more than a 2% success rate. So where do you go to generate leads? Are you searching for B2B lead generation companies to help fill the gap?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Lake B2B
AUGUST 29, 2023
Healthcare email marketing has become essential for businesses to remain relevant and engage their customers consistently. Healthcare email marketing uses authentic healthcare data and segmented email lists to build a regular line of communication and trust among customers. This cost-effective marketing channel not only helps businesses maintain their relationship with the target audience but also […] The post Healthcare Email Marketing – Strategies, tips, and best practices appeared first
Valasys
AUGUST 29, 2023
August 29, 2023, New Jersey: OpenAI, a trailblazer in artificial intelligence technology, has unveiled a groundbreaking solution to meet the demands of the corporate landscape. ChatGPT Enterprise, launched on August 28, 2023, combines enterprise-grade security and privacy with unparalleled access to the power of GPT-4, heralding a new era of productivity, creativity, and data protection for organizations worldwide.
Seismic
AUGUST 29, 2023
Seismic’s Heather Cole and Steve Watt have been taking to the airwaves to discuss today’s top go-to-market topics on the Go-to-Market Magic podcast. The show has been chock-full of “aha!” moments and actionable advice from enablement experts, sales savants, marketing maestros, and social selling specialists. Here are just a few of the biggest lessons we’ve learned in the first five episodes.
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