Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. If it’s been a few years since you’ve updated your resume, or if you are lucky enough not to have needed one lately, you may not be aware of how much they’ve changed. Today’s resumes are more than a laundry list of past jobs and responsibilities.

Personalization 130

Personalization Tips Brand Identity Branding 130

Content Marketing Institute

JULY 6, 2023

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.

Content Marketing 123

Content Marketing Content Paid Search Agency Marketing 123

Search Engine Journal

JULY 6, 2023

Whether you need fresh marketing angles, captivating headlines, or engaging social media posts, ChatGPT is there to inspire, support, and refine your ideas. The post How To Use ChatGPT To Be More Productive & Creative appeared first on Search Engine Journal.

Creativity 112

Creativity Product Social Media Paid Search Agency 112

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed. Of those who said they were familiar with ChatGPT: 12% agree the information produced by ChatGPT is accurate 81% are concerned about possible security and safety risks 63

Marketing AI 108

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 108

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Heinz Marketing

JULY 6, 2023

Recorded by Tom Swanson , Engagement Manager at Heinz Marketing What are the best ways to map a process? How can you avoid the pitfalls of crappy processes? Tom Swanson breaks down how we approach process mapping, shares a few templates, and gives a process for mapping processes. The post Business Cartography: Process Mapping for Marketing appeared first on Heinz Marketing.

Process 89

Process Business Template Marketing 89

Salesforce Marketing Cloud

JULY 6, 2023

As sales fanatics, we often ask ourselves: What makes top sellers the best at what they do? To answer this, we approached six leading Salesblazers — CEOs, chief revenue officers (CROs), sellers, and coaches. We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Martech

JULY 6, 2023

Does it sometimes feel like you and your team are running in circles with your marketing? You’re doing great work but not seeing the results you expected? It’s almost always the result of one fundamental piece that’s missing. Last year, I found myself stuck in the middle of a corn maze. I was lost, confused and disoriented. It was nearly impossible to find my way out and it took countless wrong turns and endless frustration.

Paid Search Agency 99

Paid Search Agency Eye-Tracking Advertising Benchmark Organic Leads 99

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! #b2b #b2bmarketing #b2bmarketing ♬ original sound – kardashianshulu Effective advertising is all about reaching the right people with the right message at the right time. With so much competition for attention, it can be tough to stand out from the crowd. However, by following these five tips, you can improve your ad strategy and maximize your ROI. 1.

ROI 71

ROI Ads Allocation DemandBase 71

RDW Group

JULY 6, 2023

Join us in welcoming Karen Into to RDW Accounts Payable team! As numbers person with a love of problem solving, … The post Getting to Know Karen, RDW Accounts Payable and Billing Coordinator appeared first on RDW Group.

Personalization 74

Personalization Positioning 74

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SmartBug Media

JULY 6, 2023

In today's fast-paced business environment , streamlining workflows and improving efficiency are crucial for success. One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration.

API 75

API Marketing Automation Services Hubspot Work Management 75

Oktopost

JULY 6, 2023

What’s the center of the universe? The sun? Pfft. That’s old news, Copernicus. These days, and for a while now (a while in internet terms, anyway), the very center of the universe has been social media. Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level. In this blog post, we’ll explore the merits of using Threads alongside or instead of Twitter and how it can impact B2B marketing strategies.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

SmartBrief - Marketing

JULY 6, 2023

A recent Marketing Dive story reported that marketing budgets account for 9.1% of total company revenue in 2023 — a percentage that fell slightly from 9.5% in 2022. At the same time – per a recent news release by Gartner – 75% of CMOs face increased pressure to “do more with less” to achieve profitable growth in 2023. That same survey found that 86% of marketers stated the need for significant changes in the marketing function to achieve sustainable results.

Cost 52

Cost Planning Paid Search Agency Marketing Budget 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Bannersnack

JULY 6, 2023

7 minutes read As of May 2023, there are 1.6 billion Instagram users in the world. That’s one-fifth of the global population scrolling through hashtags, filters, stories, and Reels. Instagram is consistently ranked among the most popular social networks in the world, and, according to Hootsuite, it’s the 8th most visited website in the world.

Ads 52

Ads Social Networks Advertisements Advertising 52

GrowPowerful

JULY 6, 2023

Ignite Your Success by Keeping Your B2B SaaS Marketing Firing on All Cylinders Keep the fuel flowing The ongoing acceleration of digital transformation coupled with Artificial Intelligence has created a hyper-competitive landscape for B2B SaaS companies. As a CEO in this space, maintaining a robust marketing program is no longer optional - it's the engine that powers your success.

Digital Transformation 52

Digital Transformation Paid Search Agency Storytelling Startups 52

Square 2 Marketing

JULY 6, 2023

During a new client call and a prospect call recently, both company leaders expressed some concern that they weren’t getting full value for their investment in HubSpot. This is a fairly common sentiment when clients talk with us. One of the best ways to make sure you get full value for HubSpot and leverage all its potential out of the gate is to make sure it’s set up properly.

Hubspot 52

Hubspot Lead Scoring Lead Ranking Lead Generation 52

Hannon Hill

JULY 6, 2023

Managing website content effectively is crucial for higher education institutions, and with the increasing competition and diverse audience, it is essential to showcase a variety of voices, personalize the user experience, and provide authentic, engaging content. Understanding the significance of these elements can help create a compelling online presence.

Marketing Websites 52

Marketing Websites Education Effectiveness Personalization 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

JULY 6, 2023

In today's fast-paced business environment , streamlining workflows and improving efficiency are crucial for success. One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration.

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Madison Logic

JULY 6, 2023

The rise of accessible artificial intelligence (AI) solutions has revolutionized how we work. Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Valasys

JULY 6, 2023

New Jersey, 26th July’23: On Monday, Gizmodo spotted that Google recently updated its privacy policy to disclose that its various AI services, such as Bard and Cloud AI, may be trained on public data that the company has scraped from the web. In an interview with The Verge, a Google Spokesperson said, “Our privacy policy has long been transparent that Google uses publicly available information from the open web to train language models for services like Google Translate.

Training 52

Training Privacy Policies Google Copyright 52

LeanData

JULY 6, 2023

As a seller, you want perfect handoffs to occur from demand gen to sales development to an account executive and onto customer success. LeanData's BookIt for Forms and BookIt Handoff create seamless handoffs and streamline scheduling. The post Improve the Buyer Experience With BookIt appeared first on LeanData.

Demand 52

Demand Buyer's Journey Buy Automation 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

HG Data

JULY 6, 2023

How to Personalize Your Next Sales or Marketing Campaign HG Insights’ VP, Growth Marketing Matt Hogan is featured on the latest episode of Growth Colony, a specialist B2B growth podcast, which chats with marketing, and sales leaders about their successes, failures, about what is working for them today in the B2B marketing world and everything … The post Podcast: How to Personalize Your Next Sales or Marketing Campaign appeared first on HG Insights.

Campaigns 52

Campaigns Personalization B2B Sales Growth Marketing 52

Fount Media

JULY 6, 2023

In 2023, we are witnessing a tremendous shift in B2B marketing strategies, largely driven by technology and innovation. These developments, while making the field more competitive, also provide an opportunity for forward-thinking business leaders to redefine their approach to customer engagement and experience. One trend that is gaining momentum in The post 8 B2B Marketing Trends in 2023 — A Roadmap for Business Success!

Trends 40

Trends B2B Marketing B2B Business 40

Bluetext

JULY 6, 2023

Go-to-market campaigns are incredibly beneficial to reaching your marketing goals — whether that’s generating mass brand awareness, driving new traffic to your site, or producing quality conversions. No matter what your campaign goal is, one thing will always be true: tracking is a must. Campaigns are only beneficial when you can understand and measure the data.

Paid Content 26

Paid Content Paid Search Agency Work Management Marketing Management 26

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges.

Social Media 133

Social Media Media Ideal Customer Profiles Analytics 133

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Scoop.it

JULY 6, 2023

Our world today is governed by content, hence the expression “content is king”, and whilst you may not naturally think to link content to UX design, exploring an updated definition of the word will help to explain how crucial the relationship is. Content is, at its core, information. In a digital sense, this information can be presented as long- or short-form text, pictures, videos, newsletters, soundbites, podcasts, website copy, email newsletters, social media posts, and more.

Optimization 85

Optimization Marketing & Strategy Content Work Management 85

Single Grain

JULY 6, 2023

Updated July 2023. You can elevate your business to new heights with a stellar promotional plan. In an increasingly competitive world, this tool has become indispensable for businesses big and small. From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan.

Promotion 52

Promotion Planning Examples SWOT 52

Navigate the Channel

JULY 6, 2023

Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2019. (Well, that business-altering AI technology aside, but that’s for a post all its own.) It’s comforting to know that email, social media, traditional media, word of mouth and web (SEO and paid digital) continue to be effective marketing channels for both B2B and B2C.

Marketing AI 65

Marketing AI Advertising Channels B2B Marketing Intent Data 65