Marketing Insider Group
MARCH 21, 2016
My friends over at LinkedIn asked me to help them put together this amazing The Sophisticated Marketer’s Guide To Content Marketing. I’m joined by so many amazing content marketing experts like Ann Handley, Doug Kessler, Andy Crestodina, Ardath Albee, Lee Odden, Pawan Deshpande, Craig Rosenberg, and Rand Fishkin. You really should check it out.
Lattice
MARCH 21, 2016
B2B companies have been doing Account-Based Marketing (ABM) for years. Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 50
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Marketing Insider Group
MARCH 21, 2016
The customer experience is your next competitive battleground. Are you prepared to win it? You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. However, you will […].
Tomorrow People
MARCH 21, 2016
Enhancing your content marketing strategy with influencer engagement.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 21, 2016
“Don’t count the people you reach; reach the people that count.” – David Ogilvy If you are a B2B marketer focused on driving qualified leads for your sales team, chances are that you have been hearing a lot about Account-Based Marketing (ABM) in the past few months. Account-based marketing is designed to reach a specific […]. The post Content Strategies For Account-Based Marketing appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MARCH 21, 2016
Author: Kristen Kaighn I have a confession. I have placed 118 Amazon Prime orders in the last 6 months. Now, judging by the amount of cardboard in my garage alone, I should have known I might have a “problem.” Everything I’ve purchased were things that I could easily buy across the street, from protein shakes to batteries, cheddar bunnies to hangers, and, of course, all the things I’ll need for my new baby that’s coming in a few weeks.
Convince & Convert
MARCH 21, 2016
Everyone Has a Story to Tell. Michael Margolis is a globetrotting storyteller and a business storytelling legend. His team at Get Storied are the experts on storytelling for disruptive and social innovation. They communicate world-changing ideas and help companies humanize and distill complex technical products or solutions. Michael has created a cutting-edge, global learning community and resources to help individuals and businesses alike identify their true story and humanize their brands.
SugarCRM
MARCH 21, 2016
Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business.
SnapApp
MARCH 21, 2016
The team here at SnapApp has some very exciting news to share! In early February we added a new member to our leadership team, Senior Vice President of Marketing, Aaron Dun. So that Aaron can be formally introduced to our readers, we sat down for a quick Q&A to gain some insight into his thoughts on SnapApp and modern marketing. . Q. What does your marketing road to this point look like?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KEO Marketing
MARCH 21, 2016
Now that customers make so many of their decisions online, B2B marketers are faced with the challenge of determining content that resonates with prospects. Today’s content marketing needs to be customer-centric and fulfill what buyers want and need. Thankfully when customers take action on the web for any reasons, a digital footprint is left behind providing insight into that which they are searching.
SnapApp
MARCH 21, 2016
The team here at SnapApp has some very exciting news to share! In early February we added a new member to our leadership team, Senior Vice President of Marketing, Aaron Dun. So that Aaron can be formally introduced to our readers, we sat down for a quick Q&A to gain some insight into his thoughts on SnapApp and modern marketing. Q. What does your marketing road to this point look like?
Hinge Marketing
MARCH 21, 2016
If you are at all familiar with Hinge, you know that we do an awful lot of research on high growth professional services firms. In fact we have already studied well over 11,000 professional services firms and their clients. For some time now we have been considering conducting an annual survey. Well, we finally took the plunge. Our latest research report marks the first of Hinge’s new annual High Growth Study.
SnapApp
MARCH 21, 2016
It’s been quite a journey, and now we’re down to just two – a head-to-head clash. In the spirit of March Madness that’s sweeping everyone’s screens currently, here at SnapApp, we’ve made a tournament bracket of our own in search of finding marketers' favorite TV show to binge watch. Each show in competition has its own marketing personality that may guide your decision making.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
MARCH 21, 2016
We've all heard the adage, "Two heads are better than one." And within your marketing team, the power of collaboration is probably no surprise. But what about when you're collaborating with the marketing department of another company via a co-marketing campaign? Are the benefits still worth the stress of it all? Our experiences say yes. Co-marketing is all about doubling your chances: double your leads, double your resources, all while spending half of the budget.
Blend Marketing
MARCH 21, 2016
Yes: an inbound strategy will give a focus to your digital marketing efforts, making them more effective and helping you to generate leads.
Hubspot
MARCH 21, 2016
More than ever, students are considering alternatives to academic colleges. Major debt burdens and poor job prospects for recent college grads has sparked a major re-think about the relative advantages of attending a trade school instead of a traditional four-year university. That means the pool of potential students for your trade school is growing.
The Freeman Company
MARCH 21, 2016
Technology company Box has chosen FreemanXP to support its global roadshow series for corporate clients
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
MARCH 21, 2016
If you read my post from a while back about how all economic news seems to be interpreted as bad , you’ll love this one. I am increasingly seeing seemingly intelligent folks explaining how the relentless march of technological innovation is very bad for us. Here’s a beauty by a learned professor on how technology will yield 50% unemployment in 30 years.
The Freeman Company
MARCH 21, 2016
A look into our leadership in EMEA
Content Standard
MARCH 21, 2016
A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors.
chiefmartech
MARCH 21, 2016
I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. ( Finally! ). You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur. But if you really want to zoom in an explore the landscape, you should download one of the hi-res versions here: 2016 Marketing Technology Landscape Supergraphic (PDF). 2016
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Standard
MARCH 21, 2016
A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors.
Hubspot
MARCH 21, 2016
I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics. When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts.
Hubspot
MARCH 21, 2016
Ugh, Mondays. That's how many of us approach our Monday mornings. With another weekend in the books, we tend to start off the workweek with a bit of a drag in our step. For some of the world's most successful people, however, Monday mornings represent an opportunity to start fresh and set the tone for the rest of the week. Whether they're practicing yoga or meditation, walking their dog, or tidying their living space, they have a routine that helps them get ready for a productive week from the v
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