PureB2B

OCTOBER 24, 2023

Let's explore how display advertising and marketing can be used strategically to warm up cold marketing leads and revive closed lost opportunities.

Display 62

Display Advertisements Advertising Marketing Leads 62

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year.

Social Media 116

Social Media Contacts Media Brand Identity 116

Heinz Marketing

OCTOBER 24, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Forget trying to plan a change out perfectly. I have tried, many times, and it does not work. Change success comes from having a rough plan and getting more specific as you go step-by-step. It is a squishy thing, but that is the nature of it. With each step you take, you get a clearer view of what the next will look like, and over time you start to see the full picture.

Tips 106

Tips Planning Work Management Transparency 106

Martech

OCTOBER 24, 2023

When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world. “Teamwork is essential to a company’s success,” says John J.

Planning 111

Planning Customer Satisfaction Advertising Agencies Paid Search Agency 111

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Acrolinx

OCTOBER 24, 2023

Is it time to reconsider how marketing and communications work together for stronger brand building. Find out in this episode! The post Brand Building: Why Marketing Should Report to Communications appeared first on Acrolinx.

Marketing Report 105

Marketing Report Ad Building Brand Identity Branding 105

The Daily Egg

OCTOBER 24, 2023

From determining the best ways to connect with prospects to finding accurate contact information, sourcing quality leads can take a ton of. The post useArtemis Review appeared first on The Daily Egg.

Contacts 103

Contacts Leads Lead Marketing Qualified Leads 103

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns.

Enterprise Management 108

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 108

The Daily Egg

OCTOBER 24, 2023

Bloggers, small business owners, and marketing teams understand the importance of optimizing your website for search engines. With so many different tools. The post SEOPress Review appeared first on The Daily Egg.

Blogger 103

Blogger Small Business Marketing Search Marketing Marketing Websites 103

LeanData

OCTOBER 24, 2023

Whether you're in RevOps, SalesOps, or MOps, you carry the weight of the tech stack on your shoulders. Here's five reasons why Ops Pros are hesitant to take vacations. The post 5 Reasons Why You Don’t Take Vacations if You’re in RevOps appeared first on LeanData.

Lead Management 103

Lead Management Leads Lead Marketing Qualified Leads 103

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Benchmark Email

OCTOBER 24, 2023

Writer’s block is real. And when you only have a short amount of time to grab the attention of your newsletter subscribers, you’ll want to make sure your email content is next level. Creating engaging newsletter content can be a challenging task, especially when you’re pressed for time or ideas. Fortunately, artificial intelligence has evolved… The post 10 AI Prompts to Help You Generate Newsletter Content appeared first on Benchmark Email.

Marketing AI 98

Marketing AI Newsletter Generation Advertising Benchmark 98

ClickDimensions

OCTOBER 24, 2023

Just like any valuable resource, data can become polluted and ineffective if not properly maintained. Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is essential for successful marketing campaigns. According to a survey by Forbes Insights, 88% of marketers say collecting and analyzing data is integral to their success.

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Litmus

OCTOBER 24, 2023

In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. ESPs are instrumental in ensuring that emails are delivered to the right inbox, not marked as spam, and are optimized for various devices.

Service 95

Service Peer-to-peer Eloqua Opinions 95

Square 2 Marketing

OCTOBER 24, 2023

It used to be common for CEOs to simply hire more salespeople when they wanted to grow. Today, CEOs are smarter and know that you can do more revenue with the same number of reps if you arm the reps with the right tools and techniques to make them more efficient and help them close more deals. But what are those tools? What are those techniques? It’s still a little more confusing than necessary when it comes to sales effort upgrades.

Tools 90

Tools Tactics Efficiency Best Practices 90

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

OCTOBER 24, 2023

Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard – and learn from the creative rule breakers.

Rules 88

Rules Advertising Benchmark Content Creativity 88

DivvyHQ

OCTOBER 24, 2023

What's the recipe for successful video marketing content? Start with the basics: know your audience and give them what they want! Sure, this might be easier said than done, but Victor Blasco of YumYum Videos is on the Divvy blog today with a behind-the-scenes look at how to do audience research to guide your video marketing strategy.

Research 82

Research Video Marketing Marketing & Strategy Marketing Strategy 82

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization. He emphasizes consistently publishing engaging, human-focused content to drive long-term growth.

Enterprise Management 75

Enterprise Management Social Media Work Management Marketing Management 75

CopyBlogger

OCTOBER 24, 2023

Welcome to the world of finding your brand voice, where your brand’s personality isn’t just a feature. It’s the heart. Continue Reading The post Brand Voice: How to Craft a Compelling Tone That Attracts Your Ideal Customers appeared first on Copyblogger.

Brand Identity 73

Brand Identity Branding Features Personalization 73

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Navigate the Channel

OCTOBER 24, 2023

Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. The exact opposite occurred. Social media has exploded in popularity year-by-year. If you own or manage a business and are not on social media, you are missing out on a fantastic opportunity to connect with clients as well as business partners.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

Anyword

OCTOBER 24, 2023

We’re overjoyed to announce our newest addition: Anyword Business! Anyword Business is for marketing teams who want to do more than just crank out copy. As AI becomes ubiquitous, the marketing teams that stand out will be the ones who leverage this technology to analyze past performance, improve existing content, and generate more targeted, on-brand, high-performing campaigns over time.

Lead Scoring 76

Lead Scoring Lead Ranking Business Advertising Benchmark 76

ClickDimensions

OCTOBER 24, 2023

Small and medium-sized businesses (SMB’s) have all faced unique challenges when it comes to competing in the digital landscape. Limited resources and workforce often make it challenging to keep up with the demands of content creation, coding, and search engine optimization (SEO). However, the rise of Artificial Intelligence (AI) is levelling the playing field.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Seismic

OCTOBER 24, 2023

We just wrapped the first full day of Seismic Shift 2023, and it was one for the books. We welcomed a sold-out crowd of 1,060 attendees from more than 400 companies across 13 different countries, and their energy didn’t disappoint as we kicked things off. The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

MKT1

OCTOBER 24, 2023

We’re in the midst of annual planning season, aka the time of year where many teams spend a whole bunch of time planning and then never look at those plans again. There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Hubspot

OCTOBER 24, 2023

Interview anxiety is real and can easily shake your confidence. To help you ace your interview, we’ve curated this massive list of interview tips to win over your interviewers with a smile and a stellar conversation. In this article, we’ll break down actionable interview preparation tips and cover: 6 Interview Preparation Tips to Ace Your Interview 10 Key Tips for Acing Zoom Interviews Like a Pro 18 Tips for Perfecting In-Person Interviews tips What to Do After the Interview How to Prepare for Y

Tips 60

Tips Impressions Positioning Practices 60

US Data Corporation

OCTOBER 24, 2023

Effective social media strategy is about crafting a cohesive, multi-faceted approach that amplifies your brand's message and engages your audience across the digital landscape. This comprehensive guide delves into the world of social media, offering insights on how to excel at utilizing various platforms but also how to harmonize them into a unified strategy, The post How to Create a High-Impact Cross-Platform Social Media Strategy appeared first on US Data Corporation.

Social Media 52

Social Media Media Effectiveness Brand Identity 52

Optinmonster

OCTOBER 24, 2023

Did you know the average business lost 80% of their prospects during Black Friday in 2022? That’s a boatload of money that could’ve gone straight into their bank account. They lost money because they didn’t have a good enough plan to convert those prospects into paying customers… during the busiest and most profitable period of the year.

Bundling 52

Bundling Mobile Marketing Template Urgency Marketing 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Lake One

OCTOBER 24, 2023

Roundup highlights B2B partners that support startups across all business functions and empower growth MInneapolis, Minnesota, October 24, 2023 — Inc. Business Media today announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow.

Advertising Agencies 52

Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

Leading Results Rambings

OCTOBER 24, 2023

Every audience is unique, and one-size-fits-all content just won't cut it. That's why Luna Creative Marketing takes the time to thoroughly research and analyze your audience's preferences, behavior, and interests. Armed with this knowledge, our content creators craft tailored content that speaks directly to your audience, resonating with their needs, aspirations, and pain points.

Content 52

Content Creativity Research Marketing 52

Sana Commerce

OCTOBER 24, 2023

B2B portals, not to be mistaken with B2B e-commerce, is a term that often pops up in conversations surrounding digital transformation. But what exactly is a B2B portal, and how does it relate to the broader realm of e-commerce? In this comprehensive guide, we’ll uncover the mysteries surrounding B2B portals, exploring their functionalities, their role in e-commerce, and providing real-life examples from our satisfied customers.

Marketing Management 52

Marketing Management B2B Customer Satisfaction Case Study 52