Single Grain
APRIL 24, 2023
With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. From email marketing to influencer marketing, these case studies showcase successful campaigns from a variety of industries and highlight the tactics that made them work.
Ahrefs
APRIL 24, 2023
For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO.
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Search Engine Journal
APRIL 24, 2023
Keep up with the industry and develop a successful content marketing strategy with these top 10 trends. The post 10 Content Marketing Trends To Watch In 2023 appeared first on Search Engine Journal.
Sprout Social
APRIL 24, 2023
Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves).
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
APRIL 24, 2023
Almost 25 years ago, my wife and I were in the market for a new car. Our family was growing then, and we needed a bigger vehicle to get everyone from point A to point B. Rather than go and walk car lots and have to fend off hungry car salespeople, a friend of mine gave me the name of a broker. He assured me this guy would make my car buying easy and painless.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 24, 2023
As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” The move comes four days before the social media platform will begin charging enterprise users at least $42,000 a month to access its API. Why we care. This wasn’t a cost-saving move by Microsoft. It could easily have afforded the $42,000+/month Twitter wants for its API.
Litmus
APRIL 24, 2023
Words bring your email campaigns to life! But the actual writing for email part can leave even the most seasoned writers scratching their head. What’s the ideal character count for email subject lines ? Should I go for short or long copy? Do my subscribers prefer more straightforward copy or more personality? Email copywriting is a bit of nuanced art—and a science, too!
Martech
APRIL 24, 2023
Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. In fact, the entire platform is shutting down and sunsetting in September 2023. If you’re using it in any way beyond GA, it will affect your strategy. If you don’t use Optimize, your strategy can transform and evolve with this change. The GA4 integration with Optimize, is capable of sending data to and from the platform.
Search Engine Journal
APRIL 24, 2023
Need to research more search terms in ProRankTracker?Insta-Check can expand your SERP research capability without reconfiguring your account. The post ProRankTracker, A Leading SEO Rank Tracker, Adds A Powerful New SERP-Checking Tool: Insta-Check appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Heinz Marketing
APRIL 24, 2023
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Artificial Intelligence (AI) has become a buzzword in the business world, and for good reason. The technology has the potential to revolutionize the way businesses operate, providing insights and efficiency gains that were previously impossible. For B2B companies, the use of AI can provide a competitive edge and drive growth.
SendGrid
APRIL 24, 2023
What are the ins and outs of a DMARC policy? Does every company need a DMARC policy? Learn the answers from a DMARC expert at Valimail. The post Ask the Expert: Marcel Vinson, Sales Director, Valimail appeared first on SendGrid.
What Works - What Doesn't
APRIL 24, 2023
Your sales team just shared a juicy request for proposal (RFP) and you’ve only got three weeks to respond. You have to corral information about pricing, terms and conditions, bios of the delivery team, and descriptions of your products and capabilities from multiple global teams. And you need to deliver a professional-sounding document, although none of your subject matter experts were hired for their writing skills.
Benchmark Email
APRIL 24, 2023
In recent years, the eCommerce industry has experienced significant growth, with online sales expected to exceed $7 trillion by 2025. With this growth comes the challenge of logistics, including the timely delivery of products to customers and meeting consumer demands. To address this challenge, the industry has seen the emergence of innovative logistics solutions.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Stevens & Tate
APRIL 24, 2023
While your ultimate goal, when it comes to marketing online, is to increase sales both in the short term and over the long term, increasing sales won’t be possible unless you generate leads. As such, the success of your inbound marketing efforts are going to revolve around your ability to generate new sales leads. Without new leads, you can’t obtain new customers, which means the growth of your business will be severely stunted.
DivvyHQ
APRIL 24, 2023
Ensuring your content is always brand-compliant is essential to building trust and loyalty with your customers. Learn how to do it right every time with our guide on creating brand-compliant content!
Engagio
APRIL 24, 2023
In this post, Chris Martin discusses how an insight engine can help sales, marketing and customer success teams leverage insight efficiently. The post Building an Insight Engine for RevOps appeared first on Demandbase.
Champion Communications
APRIL 24, 2023
“It’s important to measure PR for several reasons. You need to justify the budget and you need to demonstrate the impact these have on real business goals. By this, I mean brand awareness and reputation but most importantly, and not always linked to PR, is revenue growth. It is a solid business objective that PR can help with and these two aren’t always connected.” – Tatiza Bartmann Gondim Measure it, manage it, get buy-in for it.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Oktopost
APRIL 24, 2023
Sam Samayoa reveals how she manages a global audience of over 7 million followers. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy. Sam is the Senior Social Media at Wipro , and she’s going Behind the Post to reveal how she generates and maintains high engagement on LinkedIn, how she manages writing content on a glob
Binary Demand
APRIL 24, 2023
[ps2id id=’overview’ target=”/]Are you still confused about creating a B2B email marketing strategy? Email is said to generate the most leads and, eventually, the highest ROI of any marketing channel. Successful B2B email marketing campaigns frequently employ a mix of inbound and outbound emails to reach new and existing customers.
ClearVoice
APRIL 24, 2023
What’s an hour worth to you? Valuing your skill and time can be challenging. Plus, placing a dollar value on a piece of work always seems stressful. However, if you’re new to freelancing, determining your rate is an important first step. Most freelance writers choose to bill by the hour, the word, or per project. In this article, we’ll discuss the benefits and drawbacks of each option.
SmartBug Media
APRIL 24, 2023
It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems. When exploring content marketing, it is crucial to have a strategic plan in place to produce the best results, and we’ve found time and time again that consistency is
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
ClearVoice
APRIL 24, 2023
What’s an hour worth to you? Valuing your skill and time can be challenging. Plus, placing a dollar value on a piece of work always seems stressful. However, if you’re new to freelancing, determining your rate is an important first step. Most freelance writers choose to bill by the hour, the word, or per project. In this article, we’ll discuss the benefits and drawbacks of each option.
Hannon Hill
APRIL 24, 2023
Take advantage of our upcoming virtual Groupcamp training event taking place Monday, May 15 - Tuesday, May 16.
Smarte
APRIL 24, 2023
Sales Development Representatives (SDRs) are responsible for initiating contact with potential customers and nurturing leads through outbound prospecting activities. By leveraging their knowledge of the company and its offerings, SDRs identify and engage with customers to create sales opportunities. Their success is measured by their ability to progress leads down the sales funnel, effectively qualifying them and increasing their purchase likelihood.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
Marketing Insider Group
APRIL 24, 2023
For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. But, after a few data scandals, like the Microsoft Hotmail scandal and the Zoom scandal of 2020, users become much more weary of how their data was being shared and collected on the internet.
Optinmonster
APRIL 24, 2023
Did you know that a well-written confirmation email can boost your conversion rates and customer retention? It’s true! An automated confirmation email is a super easy way to provide excellent customer service. This will build customer loyalty over time, which can do wonders for your bottom line. In this ultimate guide, we’ll go over: What is a Confirmation Email?
Marketing Insider Group
APRIL 24, 2023
There are a variety of actions businesses can take in order to boost their SEO strategy. Some of them are relatively straightforward. If your website is outdated and difficult to navigate, of course a redesign can boost your rankings and traffic. But when it comes to long-term SEO results, content is where strategy really comes into play. It’s how you get your information, products, and services in front of the people who need it, so it’s crucial.
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