SendX
AUGUST 18, 2023
Email marketing can be extremely valuable for business when done right. Having a large email list means you get regular, direct access to your customers and audience. That said, if this audience base isn’t engaging with your emails, your campaigns may not be hugely effective.
Salesforce Marketing Cloud
AUGUST 18, 2023
Get ready for Dreamforce What is the Road to Dreamforce Quest? Earn your first Trailblazer Stamp at Dreamforce 2023 Calling all TrAIlblazers! Let’s get ready to experience the magic of AI + Data + CRM at Dreamforce from September 12-14, 2023, in San Francisco or on Salesforce+ , our free streaming service. Get ready for Dreamforce With more than 1,500 sessions, 40 keynotes, visionaries, AI experts, global leaders, and thousands of Trailblazers , there’s no shortage of things to do an
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The Daily Egg
AUGUST 18, 2023
Finding a marketing platform that truly does everything you need is a tall order. For most people, it would be fair to. The post Phonexa Review appeared first on The Daily Egg.
Salesforce Marketing Cloud
AUGUST 18, 2023
Dreamforce is the perfect place to deep dive into automation, integration, and AI. With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce! 5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year!
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
AUGUST 18, 2023
In today’s global workforce, you need the right software to empower your search for the perfect candidate. GoHire can take you beyond. The post GoHire Review appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Top Rank Marketing
AUGUST 18, 2023
B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.
DivvyHQ
AUGUST 18, 2023
Tired of staring at empty pages? It's time to unleash your team's creative juices! Discover expert ways to squash writer's block and eliminate content bottlenecks. Learn how AI, collaboration tools, and automated workflows can fuel your content marketing engine.
Content Marketing Institute
AUGUST 18, 2023
Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to come to their physical buildings. What does that mean for marketing teams?
Square 2 Marketing
AUGUST 18, 2023
A lot of companies have challenges hitting their sales goals every month. They might be able to do it for a couple of months but then stumble or have one great month followed by one weak month. Sometimes the slow months turn into slow quarters or even a slow year. There are a few ways to fight against this, but the best way is to install a system for revenue generation that ensures you have a repeatable, scalable and predictable revenue generation machine for your company.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendGrid
AUGUST 18, 2023
When you send as much email as we do at Twilio SendGrid, you see a lot of highs and lows. And in our experience, one thing will always be true: if your company sends email to your customers, bad actors will be searching for an opportunity to use your good reputation with inbox providers to […] The post I’ve Been ATO’d! What to Do After an Account Takeover appeared first on SendGrid.
PureB2B
AUGUST 18, 2023
What do you do with all those leads you generate through content syndication? You nurture them! Learn how to convert top-funnel leads from content syndication into purchase-ready customers using key lead nurturing strategies.
SmartBrief - Marketing
AUGUST 18, 2023
Not too long ago, it was rare to find organizations with a chief revenue officer as a member of their executive team. However, this designation, along with chief commercial officer and chief sales and marketing officer, has increased rapidly since the start of the COVID-19 pandemic. A recent McKinsey study indicated that consumers used much of their time in isolation early in the pandemic to become more educated, and as a result, they do more background checks on companies, comparison shopping
SalesGrape
AUGUST 18, 2023
Making Your Home Office Work For You Working from home has become increasingly popular in recent years, and the COVID-19 pandemic has only accelerated this trend. With more people setting up home offices, it’s important to create a space that is both functional and conducive to productivity. In this article, we will explore some key tips and strategies for making your home office work for you.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DAGMAR Marketing
AUGUST 18, 2023
With over 350 million stock images ready and available, stock photography has become a saving grace for businesses in need of compelling visuals, but lacking the budget to hire a graphic designer. Although stock photography can cost as low as $0.20 cents, it may total up to hundreds of dollars a month for very productive businesses. This seemed like the most viable option for years until AI emerged and completely changed the game.
Drew Neisser
AUGUST 18, 2023
Purpose. Perspective. Power up. People. Positivity. These are Dalia Feldheim’s 5P’s of compassionate leadership, which she laid out in a powerful Bonus Huddle about how CMOs can be better bosses, or, as Dalia put it in her book of the same name: Dare to lead like a girl. With a collection of inspiring and heartfelt stories across an illustrious career, Dalia is set on inspiring better businesses and work cultures through focusing on individual strengths, positivity, and compassion.
ClearVoice
AUGUST 18, 2023
AI is rapidly changing the marketing industry. Making it increasingly important for businesses to clearly understand its capabilities. You need to have a well-defined AI positioning statement to navigate the new digital landscape. This article will comprehensively guide crafting a powerful and meaningful statement. One that’s tailored to your brand’s unique AI journey.
Bluetext
AUGUST 18, 2023
Welcome to Digital Doorways, the podcast hosted by Jason Siegel that explores the power of change in the realm of branding , marketing, and positioning for executives. Today, we have a truly exceptional guest, a seasoned Chief Marketing Officer with a career that reads like a tale of triumph and transformation. I must disclose that I have had the privilege of working alongside Warren for over two decades, witnessing his remarkable success across multiple brands.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
AUGUST 18, 2023
One of the best marketing events every year is Content Marketing World. I never miss it. And this year the speaker lineup is unmatched. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I’ve ever heard, Avinash Kaushik. But What does Avinash know about content marketing. And why am I excited to see him speak?
Martech
AUGUST 18, 2023
HubSpot’s July releases include deal-based lists, event workflow triggers, email logging improvements and more. Here are the updates relevant for managers: Deal lists (beta) Trigger workflows using events Email logging retroactively and to custom objects (beta) Working hours and custom voicemail Find notes by note content New CTAs and drag-and-drop features in marketing email Improved totals on line items and quotes Reporting for the call object Conditional stage properties for custom objects In
Only B2B
AUGUST 18, 2023
In the dynamic landscape of contemporary content marketing, the distribution of valuable content beyond one’s own platform has evolved into a strategic cornerstone. Welcome to the realm of Content Syndication – a powerful technique that amplifies reach and engagement. Yet, the true prowess lies in comprehending effectively measuring content syndication success.
Single Grain
AUGUST 18, 2023
In the consumerist culture we live in, it can be tough finding the balance between efficiency and quality in our business model. We all want to be the flashiest, best solution for our customers and clients. We find it impressive when Google boasts free food 24/7 and dedicated napping pods for its employees. This post is all about tackling the notion of the lean business model.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Navigate the Channel
AUGUST 18, 2023
In today’s digital age, content marketing has become an essential strategy for businesses to connect with their target audience, build brand awareness, and drive conversions. However, not all content marketing efforts yield successful results. Many companies unknowingly make mistakes that can hinder their content marketing effectiveness. In this article, we’ll delve into some common content marketing mistakes that you must avoid to ensure your company’s content strategy thrives
SmartBug Media
AUGUST 18, 2023
In today's digital age , data is the lifeblood of businesses, and its effective organization is crucial for success. However, in the face of an ever-increasing focus on data privacy and security, it has become paramount for organizations to adhere to strict data compliance regulations. What Is Data Compliance and Why Is It Important? Data compliance refers to the adherence of an organization's data practices to relevant laws, regulations, and industry standards governing the collection, storage,
Litmus
AUGUST 18, 2023
Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Since email design encapsulates every visual element of your email, there’s a lot to understand and test.
Single Grain
AUGUST 18, 2023
Podcasting has evolved dramatically from being a sort of niche, underrated thing that some people did in their spare time to a near-universally appealing medium with tons of podcast shows. So now the question is: how to monetize your podcast? In this post, we’ll talk about ways of monetizing your podcast through a variety of methods that can help you turn your passion project into a money-making engine.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Navigate the Channel
AUGUST 18, 2023
As more and more companies, organizations and businesses discover the value of content marketing, the more content gets created—and marketed. According to Statista, industry surveys repeatedly show that companies both big and small and across industries turn to content to create and build brand awareness, educate audiences and generate revenue. Content marketing revenue reached $63 billion in 2022, according to Statista, and the content market industry is set to hit $107 billion by 2026.
Single Grain
AUGUST 18, 2023
Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Not only will you get a better idea of what they’re capable of, but you’ll better understand the impact of specific strategies and campaigns that the digital marketers used, too.
Single Grain
AUGUST 18, 2023
If you’re trying to find ways to grow your link network, you’ve come to the right place. Even amid the rapidly changing ways of what it takes to rank on search engines, building quality backlinks remains a cornerstone of improving your site’s authority. In this post, we’ll go through a few of our go-to link-building tips that you can apply to your own online brand.
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