Hive9
MAY 27, 2020
I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations.
ClearVoice
MAY 27, 2020
What is teamlancing? Teamlancing is the practice of collaborating with a networked team (or networked teams) of freelancers to achieve a common goal, whether for a client or as a remote extension of a branded entity. . Hollywood might always romanticize the writer — the classic freelancer — as an upstart or ingénue who clackety-clacks on a Royal Classic by night and scuffles with a boisterous editor by day, often with swirling montages of headlines or magazines in between.
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KoMarketing Associates
MAY 27, 2020
Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” and statistics suggested that in terms of driving sales, email marketing still beats banner ads, social media native apps and organic posts by 180%.
Marketing Insider Group
MAY 27, 2020
I’ve discussed quite a bit in this blog, and in the book Mean People Suck, about where empathy comes from. Are we born with it? Is it learned? It’s certainly an acquired skill, but there’s plenty of proof that empathy has been part of the human condition for some time. The evolution of empathy can be traced back to long before homo sapiens walked the Earth.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Biznology
MAY 27, 2020
This webinar, featuring Consultants Collective Senior Consultant & Managing Partner, StratExLead, Gurmeet Ahluwalia , Kaleido Insights Partner & Analyst Jeremiah Owyang , and Jen McClure , CEO of JEM and managing director of Consultants Collective continues a special series titled “Evolve, Transform and Thrive,” as we become more future-facing, not just focusing on resiliency or reacting to the effects of the crisis, but being proactive and focused on evolution and transformation.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
MAY 27, 2020
Creating a website is simple; anyone can do it. There are so many website builders and other tools out there that make it easy to create a new site from scratch, regardless of your technical skill level. But most websites haven’t been optimized from a design perspective. Why is design so important? It takes just […]. The post Website Design – Beginner’s Guide appeared first on The Daily Egg.
ConvertKit
MAY 27, 2020
Jump ahead. Why is it important to know when to post on Instagram? How to find the best times to post on Instagram. Finding the best time to post your Instagram Stories. Other tips for finding the best time to post on Instagram. What is the worst time to post on Instagram? Growing your email list through Instagram. Finding the best time to post on Instagram is a struggle many creators face.
Optinmonster
MAY 27, 2020
From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Being both free and user-friendly, social media has emerged to be one of the go-to channels for affiliate marketing.
Content Marketing Institute
MAY 27, 2020
Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Why? Here are six reasons. Continue reading → The post Why Guest Posting Isn’t the Answer in 2020 appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Conductor
MAY 27, 2020
Companies today are working around the clock to create content that delivers answers to customers. Creating content is one thing, but getting it in front of your customers when they need it most is another. That’s where on-page SEO comes in. . On-page SEO refers to the practice of optimizing your web pages to improve your visibility. Follow the items on this checklist, and your content will be optimized for maximum visibility.
Sprout Social
MAY 27, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Brands are in a tough spot right now.
Oktopost
MAY 27, 2020
Today, when remote work has become our new reality, social media is turning into a prime communication channel for people and businesses alike. B2B companies leverage social to deliver fast and responsive customer support as well as tap into conversations that are relevant to their brand. Oktopost’s Social Inbox brings every mention, comment, and direct message from all of your social media profiles into one place, where you can manage, reply, and assign social inquiries to your team.
Roketto
MAY 27, 2020
Real SaaS business growth is all about predictability. If you can predict your revenue (accurately), you can make better decisions around expenditure, new hires, and investment in product development.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Madison Logic
MAY 27, 2020
As sales and marketing organizations across the globe are now being asked to pivot their H2 strategies, one thing is certain; pipelines still need to be filled and deals need to close fast. Now more than ever, employees are asked to prove their value. They must judge all of their efforts by one thing –. The post Marketers Can Create More Value with Madison Logic and HubSpot appeared first on Madison Logic Blog.
Roketto
MAY 27, 2020
Real SaaS business growth is all about predictability. If you can predict your revenue (accurately), you can make better decisions around expenditure, new hires, and investment in product development.
SmartBug Media
MAY 27, 2020
How effective are your current marketing strategies? A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). It’s also an important indicator of your overall marketing success -- lower CAC = more customers = additional ROI. There is no standard yardstick for determining a good or bad CAC. CAC is dependent on a number of factors, most importantly the industry you’re in and the lifetime value of your customer.
Hinge Marketing
MAY 27, 2020
Let’s talk about how to find the best keywords and talk about some easy, free tools that we can use to get there. Yeah, I could talk all day about the strategy, but today we’re going to focus a little more practically. TRANSCRIPTION: Let’s talk about how to find the best keywords and talk about some easy, free tools that we can use to get there.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
MAY 27, 2020
By Winfield Salyards , Marketing Coordinator at Heinz Marketing. This year, California’s CCPA law came into effect, and with that in mind I was asked to put together a document of recommendations for making sure we stay ahead of CCPA, so we stay compliant. To be clear, I am not a lawyer, nor can I give any legal advice. For that, always speak to your legal counsel.
ClickZ
MAY 27, 2020
30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week. On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending. ‘Content and experience’ and ‘data’ are the top two technologies marketing leaders are keen on purchasing.
Perkuto
MAY 27, 2020
Andy Stanley once said, “The greatest motivator of change is a crystal-clear vision of what the future should look like.” Such an appropriate quote, especially when looking to make a marketing impact. As one marketer to another, I ask you: what’s your vision, and what do you need to change to get there?
AgencyEA
MAY 27, 2020
Here we are. Diving head first into online engagements and concepting experiential events within a virtual world. Luckily, although there are new challenges we are solving for, the foundational questions we ask for any event — physical or virtual — remain the same: How can we bring brands to life in original, never-before-experienced ways? How […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Leadspace
MAY 27, 2020
The world as we know it has shut down. Some businesses are in a panic, wondering whether they should stay open and risk exposure, or close up shop and risk a massive loss of revenue. . It’s a tough situation, but not something B2B companies can’t overcome. With flexibility, you can transform your B2B marketing in a way that promotes B2B lead generation. .
Convert
MAY 27, 2020
With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and website optimization. It’s an opportunity for your company to optimize and improve access to information as well as reduce friction along the multiple touch points in your sales funnel.
SendGrid
MAY 27, 2020
SMS provides senders with the unique opportunity to send real-time communications to customers. By building complementary SMS and email programs into your communications strategy, you can engage more effectively with your customers. The post Tools of Engagement: Combine SMS and Email to Reach Customers appeared first on SendGrid.
Launch Marketing
MAY 27, 2020
With a global pandemic occupying everyone’s minds, moving ahead with a big product release might seem questionable or unnecessarily daunting. This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled. Many companies entered the year with a plan for releasing new products or services and can stick to them in many cases.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Valasys
MAY 27, 2020
The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Employing some well-researched SEO copywriting tips and the best industrial practices will not only help your pieces of content rank higher on the search engine result pages (SERPs) but will also help your website receive more organic traffic and an engaged group of prospective customers.
Launch Marketing
MAY 27, 2020
With a global pandemic occupying everyone’s minds, moving ahead with a big product release might seem questionable or unnecessarily daunting. This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled. Many companies entered the year with a plan for releasing new products or services and can stick to them in many cases.
Litmus
MAY 27, 2020
We know that switching back and forth between tools can be a hassle. The more often you have to jump between different tools, the more time you lose—and the more likely it is for errors to creep in. When your marketing tools are connected, information seamlessly flows from one to the other so you can automate manual tasks, set your campaigns up for success, and improve your workflow.
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