PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. If you don’t have a Partner program, it’s time to start one. Partners will drive the revenue ecosystem for B2B companies. Results don’t lie; partners are delivering over 80% of revenue for large companies.

Forrester 52

Forrester Advertising Agencies Marketing Analytics Tools B2B 52

Salesforce Marketing Cloud

JUNE 8, 2023

This generative AI glossary will be updated regularly. Does it seem like everyone around you is casually tossing around terms like “generative AI,” “large language models,” or “deep learning”? Feeling a little lost on the details? We’ve created a primer on everything you need to know to understand the newest, most impactful technology that’s come along in decades.

Marketing AI 98

Marketing AI Generation Work Management Ethics 98

Ahrefs

JUNE 8, 2023

This means that, in theory, signals to the original URL are permanently passed to the new one after a year.

Ad Building 145

Ad Building Brand Identity Branding Studies 145

Martech

JUNE 8, 2023

Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York.

Marketing Management 103

Marketing Management Marketing AI Service Generation 103

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

JUNE 8, 2023

Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.

Tools 109

Tools Content Process Content Marketing 109

SmartBug Media

JUNE 8, 2023

As a CMO, you know how important it is to maintain good organic traffic to your website. Organic, or unpaid, website traffic often accounts for the highest percentage of website traffic, and a sudden drop can be detrimental to your digital marketing strategy. This is why it’s vital to understand what might cause a sudden drop in organic traffic and how to rectify it.

Traffic 98

Traffic Organization Marketing Websites Lead Scoring 98

Litmus

JUNE 8, 2023

You know accessibility matters. You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. (High-five!) Now, that said, there’s loads of ways you can work to make your emails more accessible.

Design 87

Design Tips Wikipedia Features 87

DivvyHQ

JUNE 8, 2023

If you could build the perfect SEO content writing software, what features would it include? Does that perfect tool already exist today? Sorry to burst your bubble, but the answer is likely. No. Or at least not yet. Let's dive deeper into this so you can make an informed decision on the various tools and features you might need to execute a winning SEO strategy.

Software 85

Software SEO Content Marketing AI 85

Litmus

JUNE 8, 2023

You know accessibility matters. You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. (High-five!) Now, that said, there’s loads of ways you can work to make your emails more accessible.

Design 68

Design Tips Wikipedia Features 68

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Square 2 Marketing

JUNE 8, 2023

When it comes to selecting a digital marketing agency to help you with your inbound marketing, demand generation or account-based marketing campaigns, you have thousands to choose from. Even more challenging is many of these firms look and sound similar. This makes the selection process tougher and more complex for most companies. Most people come to the selection process with key questions to help them vet the agencies.

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Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 64

Hubspot

JUNE 8, 2023

AI email assistants are here to help you manage your emails and drastically reduce time spent in the inbox. Can I get a hallelujah? Emails are essential in business, but we can all agree that email management is a time suck. Plus, with 347.3 billion emails sent daily , it’s fair to say that not all are important. Emails take up a lot of unnecessary time.

Marketing AI 65

Marketing AI Tools Work Management Marketing Management 65

Conversica

JUNE 8, 2023

The post Driving Consistency into Your Sales Processes for Higher Performance appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Process 59

Process Lead Management Ad Building Practices 59

Fount Media

JUNE 8, 2023

In the competitive world of B2B business, cracking deals can be a challenging task. However, with the right strategies and approaches, sales teams can increase their chances of success. B2B salespersons often struggle to convince decision-makers due to several reasons. One common challenge is a lack of understanding of the The post 5 Tips for B2B Sales Team to Close More Deals appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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B2B Sales Tips B2B B2B Marketing 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

QuanticMind

JUNE 8, 2023

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 6/2/23 - 6/8/23 to stay ahead of the curve: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue [:06] Elon Musk may insist that most of Twitter’s advertisers have returned, but the numbers appear to tell a different story: US ad revenue is down 59% from a year ago.

Amazon 52

Amazon Paid Search Agency Conference Privacy 52

Hannon Hill

JUNE 8, 2023

Discover why scheduling a check-in call with Hannon Hill's Customer Success team is worth your time in this week's blog post. Identify how you can shape the future of your organization, learn about new features, and receive tailored advice for your organization's needs. Partner with Success and thrive in your web journey.

Features 52

Features Organization 52

MarketMuse

JUNE 8, 2023

Get the insights you need to improve your website's content strategy and technical SEO with the help of this session on conducting a content audit and the lessons learned from crawling 100,000+ sites.

Content 52

Content SEO Webinar Metrics Marketing Websites 52

Varicent

JUNE 8, 2023

Incentive plans are pulled together on a whim. Leaders and sales compensation managers spend time planning what the business can afford, the best incentive structure, how it compares to the rest of the market, and what the business needs to achieve. Many use toolsets to help them do this, but much of this effort is done manually, using email, spreadsheets, shared drives, and other labor-intensive processes.

Marketing Management 52

Marketing Management Software Planning Spending 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

B2B Digital Marketer

JUNE 8, 2023

A Dive into Innovative Customer Experiences and Transformational B2B Strategies On this episode of B2BDM, we are honored to have Allen Adamson with us to talk about the importance of looking beyond the product to offer extraordinary experiences in B2B sales. Allen emphasizes the need to identify new problems, focus on specific touchpoints in the customer journey, and partner with others to provide better solutions.

Product 52

Product B2B Touchpoints Advertising Agencies 52

Smartyads

JUNE 8, 2023

First, let's define what geolocation marketing is and how it works. Simply put, location-based marketing refers to the process of using a mobile device to target users based on their current or previously visited physical location, such as a city, store, or specific aisle in a store. It is.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Mobile Marketing Advertising Agencies 52

Mereo

JUNE 8, 2023

The year is already half over, and many B2B leadership teams will have an eye on the numbers: Are we reaching (or exceeding) our quotas? Are we on track for hitting our annual goals? Are we losing, stagnant or growing? But 2023 has not been an easy year on B2B organizations. A number of market situations — from high inflation to continuing supply chain issues and more — have tightened buyer budgets and slowed deal flow.

Terms and Conditions 50

Terms and Conditions Eye-Tracking Work Management Verticals 50

Terkel Marketing

JUNE 8, 2023

What Are Some Examples of Blogs That Make Money? From Beewise to The Penny Hoarder, here are seven answers to the question, “What are examples of blogs that make money?” Beewise by Saar Safra Authority Hacker by Gael Breton Pinch of Yum by Bjork and Lindsay Ostrom Nomadic Matt by Matthew Kepnes Adam Enfroy’s Blog by Adam […] The post What Are Some Examples of Blogs That Make Money?

Examples 40

Examples Features Content Marketing Content 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

BDB

JUNE 8, 2023

Vitafoods Europe 2023 is over for another year – and what a show it was! The world’s leading nutraceutical trade event never fails to impress, showcasing the latest advancements, products, and trends shaping the industry. The BDB team returned to the 2023 show to connect with clients and, importantly, explore the latest trends in the nutraceutical space.

Trends 26

Trends Sample Demand Differentiation 26

Terkel Marketing

JUNE 8, 2023

What Are Some Examples of Blogs That Make Money? From Beewise to The Penny Hoarder, here are seven answers to the question, “What are examples of blogs that make money?” Beewise by Saar Safra Authority Hacker by Gael Breton Pinch of Yum by Bjork and Lindsay Ostrom Nomadic Matt by Matthew Kepnes Adam Enfroy’s Blog by Adam […] The post What Are Some Examples of Blogs That Make Money?

Examples 40

Examples Content Marketing Content Marketing 40

Martech

JUNE 8, 2023

Father’s Day is on its way, being celebrated on June 18 in both the U.K. and the U.S. Even if I weren’t already attuned to the date because of all the fathers in my life, I would know the day is coming because the Father’s Day emails are rolling in. These emails aren’t just gift guides and date reminders. In what has become another holiday or event tradition, my inbox is filling up with offers to unsubscribe from Father’s Day emails in case I find them upsetting.

Opt-out 94

Opt-out Intent Opt-in Trigger Marketing 94

Scoop.it

JUNE 8, 2023

Deep into the internet age, it’s rare to find someone who doesn’t run their own website: whether it’s as a freelancer, to promote their hobby, or for their business. In fact, with over 70 million new posts being published on WordPress each month alone , is it any wonder that blogging, content and digital marketing have become core tenets of the modern marketer’s strategy?

Promotion 85

Promotion Marketing Websites Effectiveness Marketing Analytics Tools 85

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Sprout Social

JUNE 8, 2023

We all dread dealing with customer service. From long hold times to unanswered emails, it can create an unpleasant experience. Traditionally, customers call a toll-free support number or send an email to the help desk. Now there’s a third option: social media. More customers are turning to social media for their customer service, which creates a goldmine of valuable insights into their activities.

Work Management 119

Work Management Marketing Management Social Media Budget Programs 119

Single Grain

JUNE 8, 2023

Adam Mosseri, the CEO of Instagram, recently revealed how the Instagram algorithm works. In an attempt to dispel Instagram algorithm myths, he provides insight into how this social platform ranks content, offering businesses a clearer picture of how to improve visibility and increase engagement. This blog post aims to shed light on the recent ranking reveal to help ensure that you are well-equipped to enhance your Instagram content strategy.

Lead Scoring 96

Lead Scoring Lead Ranking Viral Marketing Classified Ads 96

Martech

JUNE 8, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

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Marketing AI Digital Asset Management Marketing Management Lead Ranking 81