Webbiquity
DECEMBER 19, 2023
As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); and a couple of oddball guest posts that generated a surprising degree of interest.
SendX
DECEMBER 19, 2023
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Act-On
DECEMBER 19, 2023
Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. With 1-to-1 email, the “from” name is obvious: it’s the author of the email! But when you’re sending on behalf of a brand, you have a lot more options for the email display name.
Digilant
DECEMBER 19, 2023
Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Salesforce Marketing Cloud
DECEMBER 19, 2023
Generative artificial intelligence might be the only thing that’s had a bigger year than Taylor Swift. What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
33Across
DECEMBER 19, 2023
eMarketer reviews how accurate their 2023 predictions were. When revisiting whether privacy concerns would cause a panic, Sara Lebow notes that though privacy concerns played a big role in 2023 and Google remains. The post Checking in on Some 2023 Predictions appeared first on 33Across.
Martech
DECEMBER 19, 2023
Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404.
CMSWire
DECEMBER 19, 2023
We are getting better at serving up the right content, it seems like how we serve up content (the user experience) has taken a backseat. Continue reading.
Martech
DECEMBER 19, 2023
I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. I was wrong. On Dec. 1, Google removed accounts people created over two years ago but never used. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
DECEMBER 19, 2023
Are you headed into this holiday season feeling unfinished or uncertain? Here’s how to ditch those gnawing feelings and head into 2024 stronger than ever in your professional life and brand’s marketing.
Martech
DECEMBER 19, 2023
With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy and compliance analytics solutions integrate into BidsCube’s programmatic ecosystem, providing clients with comprehensive tools powered by AI and machine learning.
CMSWire
DECEMBER 19, 2023
The design world was rocked when Adobe announced its intention to acquire Figma for $20B. It's rocked again as the deal falls through. Continue reading.
Litmus
DECEMBER 19, 2023
Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. And that’s before all of your stakeholders decide to poke and prod your code in different ways. With 60% of companies needing at least four stakeholders to review an email before it goes out, you’re going around and around and around testing and tweaking for every campaign.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
DECEMBER 19, 2023
If you're struggling with collaboration, inefficient workflows, or outdated technology, it's time to modernize your content production processes. In our latest article from guest contributor Miles Oliver, he explore the pain points in content production and provides targeted improvements to address them.
CMSWire
DECEMBER 19, 2023
Discover how Gautam Patankar of Bobby Jones Links redefines hospitality by intertwining employee empowerment with customer satisfaction. Continue reading.
Optinmonster
DECEMBER 19, 2023
Are you facing challenges to grow your eCommerce business? If you are finding it hard to keep up with the fast-changing landscape of eCommerce, you’re not alone. From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. The good news? Most eCommerce challenges have solutions that you can apply to overcome them.
CMSWire
DECEMBER 19, 2023
Explore the essentials of data integration strategies with insights from Michael Mathias, a journey of adaptability and strategic evolution. Continue reading.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
DECEMBER 19, 2023
Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. We’re swimming in an ocean of data, and content is the biggest fish in the sea. It accounts for 60% of the estimated 97 zettabytes of data today, with 90% created in just the past two years—explosive growth driven by the changing digital marketing, creator, and AI landscapes.
Navigate the Channel
DECEMBER 19, 2023
In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation. In this article, we will explore four essential tactics that every B2B marketer should embrace to thrive in this ever-changing environment.
Oktopost
DECEMBER 19, 2023
You heard it here first– You now have the ability to publish X Threads directly within Oktopost. We’re thrilled to announce the launch of our latest feature, X (Twitter) Threads, designed to make scheduling X Threads from the Oktopost platform easy and intuitive. Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform.
MarketMuse
DECEMBER 19, 2023
Here's how to use MarketMuse to understand how well your site covers a specific subject. There are five different ways of analyzing your coverage and we'll look at them all.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
DECEMBER 19, 2023
Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. Depending on the size of your marketing organization and the breadth of the campaign, people across internal departments (e.g., creative, media, brand, legal, etc.) and other companies (agencies, media partners or co-marketing partners) can all play a role in your
PureB2B
DECEMBER 19, 2023
Discover how to turn visitors into valuable leads or customer by following these key principles to create a landing page that converts effectively.
Ignite
DECEMBER 19, 2023
Your brand is a reflection of the soul of your company—it’s the very essence of who you are. In the words of Bill Taylor in the Harvard Business Review , “Your brand is your culture. Your culture is your brand.
Marketri
DECEMBER 19, 2023
Episode #6: Navigating the Future, Generative AI Use Cases & Impact As a CMO deeply entrenched in the dynamic landscape of marketing, I find myself constantly seeking innovative solutions to elevate our strategies, enhance efficiencies, and stay ahead of the curve. In the newest episode of The CMO Show, my colleague and I delve into the transformative potential of Generative AI, shedding light on its implications for sales, content creation, and the future of work.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
PureB2B
DECEMBER 19, 2023
Discover how to turn visitors into valuable leads or customer by following these key principles to create a landing page that converts effectively.
ClickDimensions
DECEMBER 19, 2023
Understanding your target accounts and buyers is critical in today’s competitive business landscape. However, many small to medium sized businesses (SMBs)face one common hurdle: the absence of comprehensive account and buyer insights. This shortage of vital information can hinder effective marketing and sales efforts, impeding growth and profitability.
Acrolinx
DECEMBER 19, 2023
For this episode Kristine Englert shares her tactics for customer marketing. It's time to create customer-centric content that connects. The post Beyond Favors: Tactics for Customer Marketing appeared first on Acrolinx.
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