Marketing Insider Group

DECEMBER 16, 2015

In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […]. The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group.

Demographics 159

Demographics Intent PR Marketing 159

The Point

DECEMBER 16, 2015

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye. As an independent research company, TrustRadius bases their content on in-depth user reviews and takes pains to maintain both credibility and transparency in the

Marketing Automation Services 150

Marketing Automation Services Marketing Automation Automation Planning 150

Writing on the Web

DECEMBER 16, 2015

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much? Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business prod

Personalization 134

Personalization Business Lock-In Newsletter 134

Customer Experience Matrix

DECEMBER 16, 2015

‘Tis the season for predictions. I’m not going to plague you with any new ones right now, but did want to expand a bit on the long-term vision I’ve been talking about in speeches and described briefly last July as “robotech”. The gist of this is that people will increasingly delegate day-to-day decisions to computers, meaning that most purchases will be based on machines selling to other machines.

Lead Ranking 131

Lead Ranking Lead Scoring Purchase Paid Search Agency 131

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Webinar Metrics

NuSpark Consulting

DECEMBER 16, 2015

Why Companies Should Spend Money on SEO. SEO has always been one of those hazy areas where companies know that it is critical to driving traffic to their websites but where it is also unclear as to how much money should be spent on optimization, if any at all. At one time, it’s true that it wasn’t actually all that necessary to spend on search engine optimization – and the goals of SEO were merely more traffic through higher rankings.

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Optimization SEO Conversion Marketing Budget 109

Convince & Convert

DECEMBER 16, 2015

Image via BigStockPhoto.com. With the holidays right around the corner, you should be gearing up for customer traffic overload. Often, business owners view this period as naturally prosperous. However, what most business owners don’t realize is how much this can set the tone for your sales in the following quarter and into the next year. In order to truly capitalize on the holiday season, you have to play a strong offense and defense when it comes to your online ratings and reviews.

Work Management 101

Work Management Business RSS Marketing Management 101

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for

Twitter 76

Twitter API Thought Leadership Marketo 76

Convince & Convert

DECEMBER 16, 2015

Living Brand Story. H. John Oechsle has built an incredibly successful career by nurturing brand culture through the stories he crafts and shares with his team. He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. As the President and CEO of Swiftpage, John has brought together a trio of companies that offer customer relationship management software: Act!

Brand Identity 87

Brand Identity Branding Storytelling Small Business Marketing 87

SWZD

DECEMBER 16, 2015

Discover how content fits into the ever changing sales funnel and what types you need to invest in. The sales funnel has undergone some changes in the B2B realm over the past few years and content marketing is a rising star in carrying customers through (or around) the sales funnel. Learn how content can be used in your customer journey.

Top of Funnel 52

Top of Funnel Work Management Marketing Funnels Marketing & Strategy 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

LeadSquared

DECEMBER 16, 2015

Have you tried out the Facebook Lead Ads yet? If yes, then wait up for my next post, we can compare notes. If no, this post is for you – a complete step by step guide to creating the much talked of Facebook Lead Ads your competition is already running. Just so you know – Lead Ads is all the shizz now because of the way it has simplified lead capture (at least on mobile, for now).

Facebook 52

Facebook Privacy Policies Ads Leads 52

SWZD

DECEMBER 16, 2015

Discover how content fits into the ever changing sales funnel and what types you need to invest in. The sales funnel has undergone some changes in the B2B realm over the past few years and content marketing is a rising star in carrying customers through (or around) the sales funnel. Learn how content can be used in your customer journey.

Top of Funnel 48

Top of Funnel Work Management Marketing Funnels Marketing & Strategy 48

KEO Marketing

DECEMBER 16, 2015

New Guide Predicts B2B & Inbound Marketing Trends for 2016. Phoenix, AZ. December 16, 2015 – Leading business to business (B2B) marketing agency KEO Marketing realizes that many businesses are already looking ahead to the New Year and contemplating ways in which they can improve their marketing strategy to achieve better conversions rates and boost their overall results.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Sales Qualified Leads 48

chiefmartech

DECEMBER 16, 2015

Wow, you can’t scroll a mobile screenful on Twitter these days without hitting at least three predictions for 2016. I’ve got a few bubbling in the back of my head — my recent posts on the 5 stages of maturity in marketing technology categories and the race for the #1 and #2 marketing technology brands give some hint to what I think the year ahead may bring.

Marketing Management 44

Marketing Management Best Practices Peer-to-peer CMO 44

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Content Standard

DECEMBER 16, 2015

At 6:15 the other morning, it was time for my fix of news from the markets. I was in the middle of a quick workout, doing sit-ups, and catching some CNBC, when an increasingly rare thing happened—a TV ad caught my attention. I stopped what I was doing. Words in the form of questions on a stark white background started to appear: “Have I been a good father?

Enterprise Management 43

Enterprise Management Marketing Management Service Campaigns 43

Hubspot

DECEMBER 16, 2015

Would you believe that 15% of midsize businesses won’t spend any additional marketing money this holiday season ? When you consider that many of the efforts made will place them up against some of the biggest names in ecommerce, it’s easy to see why they’d rather just go along with business as usual. To compete with the big guys, you’d have to have a mega budget for promotions.

Tips 36

Tips Urgency Marketing Budget Programs eCommerce 36

Content Standard

DECEMBER 16, 2015

Brands that slack on customer service likely have the sluggish revenue growth to prove it, but there is good news: Brands that invest more in digital customer service assets tend to get rewarded for their efforts. According to Accenture’s 2015 B2B Customer Experience report, only about 23 percent of brands are seeing strong returns from their investments in the digital experience, while another 20 percent say they are generating either a minimal return or no return at all.

B2B 40

B2B Case Studies Case Study ROI 40

Hubspot

DECEMBER 16, 2015

Once upon a time, students applying to colleges waited for relevant materials to arrive in their inboxes. Schools sent out viewbooks, pamphlets, and newsletters to prospective students to drive applications and enrollment—and it worked. Today, it doesn’t. To help you navigate the new word of marketing to students, we've compiled The Ultimate Guide to Inbound Marketing For Schools , an ebook that explains how to reach and engage students throughout their enrollment journey using content, personal

Inbound Marketing 34

Inbound Marketing Planning Lead Scoring Lead Ranking 34

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Standard

DECEMBER 16, 2015

At 6:15 the other morning, it was time for my fix of news from the markets. I was in the middle of a quick workout, doing sit-ups, and catching some CNBC, when an increasingly rare thing happened—a TV ad caught my attention. I stopped what I was doing. Words in the form of questions on a stark white background started to appear: “Have I been a good father?

Marketing Management 40

Marketing Management Service Campaigns Blast Campaigns 40

Terminus

DECEMBER 16, 2015

As a young company, we always get excited when we have the opportunity to pack our bags and spread the gospel of account-based marketing in a new destination. Last week, we took the #FlipMyFunnel B2B Marketing Roadshow to both Boston and Chicago. Lucky for us Southerners, it wasn’t too cold up north. One thing was crystal clear, though…account-based marketing is HOT!

Account Based Marketing 20

Account Based Marketing B2B Marketing B2B ABM 20

Sales Engine

DECEMBER 16, 2015

Feeding the content marketing machine is an endless process, because once you stop publishing, your conversations start drying up. And to make it even more complicated, content development must be high-quality and add value or it will go unnoticed, regardless of how often you post. Most B2B companies need help from an outsourced content development partner at different stages in the sales cycle, but many companies will fail to produce qualified leads for their sales teams, making it harder to ju

Advertising Agencies 152

Advertising Agencies Budget Programs High Quality Lead Content 152

Vidyard

DECEMBER 16, 2015

For the past decade, B2B marketing has mostly been exemplified by lead generation. Vendors use social media, SEO, and marketing automation to draw traffic to their site, capture contact info, and nurture contacts into qualified leads. With the right nurture process and a stellar sales team, you can get a lot of return from “traditional” lead generation.

Account Based Marketing 51

Account Based Marketing Enterprise Management Marketing Management Top of Funnel 51

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

DECEMBER 16, 2015

If you experience both pain and relief when reading the title of this post, you’re in the right place. As marketers, there’s a story that we know all too well. It starts with a meticulously planned email campaign, a carefully selected group of recipients, and a beloved email template to deliver your content exactly as you intended. You do seemingly everything in your power to make sure every aspect of the email checks out okay, but when you send it to your boss for approval, you immediately rece

Tagging 43

Tagging Verticals Hubspot Landing Pages 43

SnapApp

DECEMBER 16, 2015

Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Before we know it, the ball will drop in Times Square, and we’ll head into another adventure as marketers, with a new year and a new focus. As 2015 has rolled by, content marketing trends have come and gone, leaving a new set of priorities emerging on the horizon.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

Hubspot

DECEMBER 16, 2015

Team messaging tools such as Slack and HipChat do wonders to streamline our day-to-day communications at work. But what about those times when you know what you want to say, but words (and your standard arsenal of pictures and GIFs) fail you? Trust me, we've been there too. Maybe you're suffering from caffeine deprivation and can't find the strength to type.

Tools 40

Tools 40