Heinz Marketing

APRIL 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing I was recently asked during a client meeting what the importance was for developing personas. Their concern was that titles and challenges were always changing. It felt like a waste of time, energy and resources to develop something that felt so temporary. And it’s true, personas and the people we market to are always changing based on their needs, goals, limitations, resources, and many other variables.

Ideal Customer Profiles 101

Ideal Customer Profiles Intent Signal Work Management Verticals 101

Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs.

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Webbiquity

APRIL 5, 2023

Guest post by Jonathan Liebenberg. Businesses use a variety of digital assets to streamline their day-to-day operations and enhance their online presence. From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

SendX

APRIL 5, 2023

The digital landscape offers businesses a wide range of marketing techniques and tools. From social media marketing to search engine optimization (SEO), even small enterprises have the potential to reach global audiences. While it is often considered one of the less prominent forms of outreach, personalized mass email marketing remains a relevant, practical, and affordable method in the contemporary commercial environment.

Email Marketing 195

Email Marketing Personalization Outreach Social Media 195

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. Semrush recently released “The State of Content Marketing” global report for 2023, and statistics suggested that the majority of content marketers who consider themselves to be “very successful” (80%) have a documented content marketing strategy.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Martech

APRIL 5, 2023

Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and right now, they’re pretty pessimistic. Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study.

Tactics 125

Tactics Email Marketing Planning Marketing Budget 125

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Content Marketing Institute

APRIL 5, 2023

Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.

Distribution 124

Distribution Marketing & Strategy Content Cost 124

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your

Deliverability 114

Deliverability CAN-SPAM Lead Scoring Lead Ranking 114

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Search Engine Journal

APRIL 5, 2023

Save time when you discover a slew of new automation opportunities for PPC advertisers in Generative AI. Here's a step-by-step using PT to start with. The post ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools appeared first on Search Engine Journal.

SEM 112

SEM PPC Tools Advertisements 112

The Daily Egg

APRIL 5, 2023

Airtable and Notion are two popular tools that can be used for productivity and, to an extent, project management. Both offer users. The post Airtable vs. Notion appeared first on The Daily Egg.

Tools 112

Tools Product 112

DivvyHQ

APRIL 5, 2023

If a potential customer were to ask you point blank, "Why should I buy your product over a competitor's?" Would you be able to spout off a clear and convincing answer without hesitation? Sometimes, even the best content producers need a reminder of their unique value proposition. And when it's incorporated organically into every content asset, you're much more likely to compel audiences to buy from you.

Content 106

Content Buy Organization Product 106

The Daily Egg

APRIL 5, 2023

Finding the right workflow management platform to match your organization’s needs can be challenging. ProWorkflow helps you manage time and resources related. The post ProWorkflow Review appeared first on The Daily Egg.

Resources 107

Resources 107

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ClearVoice

APRIL 5, 2023

Are you tired of hearing digital marketers say that SEO is dead? Well, good news! We’re here to tell you that SEO is still alive and kicking in 2023. If it’s alive and well, why are so many people asking if it’s dead? Is SEO dead? SEO remains a crucial piece of digital marketing. For real. According to a recent Statista report , 31% of shoppers use search engines to choose their next purchase, which is higher than those who use either social media (28%) or retailers’ web

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Martech

APRIL 5, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Saidah Abdulhaqq , senior digital architect at Enterprise Holdings. Her career path has been “typical” for a marketing technologist in that it’s atypical and results in a specialist who has also done some of everything.

Privacy 104

Privacy Thought Leadership Enterprise Management Budget Programs 104

Search Engine Journal

APRIL 5, 2023

Google CEO Sundar Pichai discusses the company's approach to AI innovation, and the impact of Bard on search and web publishing. The post Google CEO Sundar Pichai Talks Bard & The Future Of Search appeared first on Search Engine Journal.

Google 103

Google Companies Tools 103

Martech

APRIL 5, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels.

Mobile Advertising 100

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 100

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. In this blog article, we will cover what they are, why they are important , and some good questions to ask before creating your buyer personas. Why Are Buyer Personas?

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Salesforce Marketing Cloud

APRIL 5, 2023

I dropped out of college to sell cell phone accessories. Thirteen years later, I’d worked my way up to become a top seller at IBM and eventually, Grubhub. I got to where I am because I had the support of my community at every step. So many of us have similar stories. We’ve dedicated valuable time searching for answers to do our jobs and get ahead, all while feeling the pressure to close deals.

Communities 98

Communities Sales Cycle Intent Social Media 98

Matchcraft

APRIL 5, 2023

As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience Network (MSAN). At MatchCraft, we understand that change can be daunting. Our goal is to transform these challenges into opportunities for growth and success. We are committed to guiding you throughout this transition, ensuring your Bing Ads campaigns continue to deliver outstanding results tailored to your clients’ needs.

Advertising Agencies 98

Advertising Agencies Opt-in Paid Search Agency Network Marketing 98

Search Engine Journal

APRIL 5, 2023

YouTube is announcing several updates for content creators, including viewer reactions on live broadcasts, new stream management tools, improved insights, and more. The post YouTube Introduces Reactions & Ads Automation For Live Streams appeared first on Search Engine Journal.

Youtube 93

Youtube Automation Ads Broadcasting 93

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

ATAK Interactive

APRIL 5, 2023

Marketing is an essential aspect of any business. It can help increase brand awareness, attract new customers, and drive sales. However, developing an effective marketing strategy can be a daunting task, especially for small businesses with limited resources. This is where marketing strategy agency derivatives come in. In this blog, we'll explore the impact of these agencies on business growth and why you should consider working with one.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 78

Rev

APRIL 5, 2023

With the economy lagging and experts forecasting possible recessions, forward-thinking companies are looking to stimulate new revenue in new markets. In a vacuum, not a bad strategy. But many companies doing so are leaving money on the table in their current markets. If you think you’ve exhausted your market… you’re probably wrong. In fact, a recent Gartner report recommends that tech CEOs renew their sales and marketing efforts in two areas: Existing markets (where their products are proven) Ex

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Planning Marketing Management 78

Seismic

APRIL 5, 2023

Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This blog is the second in a series of five posts that will outline the Seismic Maturity Growth Framework. You can read the first post here.

Sales Cycle 89

Sales Cycle Organic Leads Buy Organization 89

Benchmark Email

APRIL 5, 2023

Email marketing has become one of the most used tools by marketers and, because of this, it is getting harder to engage subscribers and achieve solid email newsletter open rates. The key to standing out from the other newsletters your users are subscribed to is providing value and sharing well-designed content. Images, such as videos,… The post How to Use Visuals to Increase Your Newsletter Open Rates appeared first on Benchmark Email.

Open Rate 85

Open Rate Newsletter Advertising Benchmark Email Marketing 85

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Litmus

APRIL 5, 2023

Drumroll, please! We’ve got some shiny new features in Litmus! Our latest product launch is an exciting step towards more accessibility , more options, and greater flexibility when it comes to everyones favorite experience… Dark Mode ! (Emo hairflip and all.) Let’s open up the latest Litmus product launch box and take a look at the new Litmus Dark Mode coding experience , and the Visual Impairment Filters that go along with it.

Paid Search Agency 77

Paid Search Agency Template Design Display 77

Hubspot

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. Choosing the right position based on your personality, likes, and dislikes can ensure you thrive in your new career. You’ll also need a thorough knowledge of sales trends and stats to succeed. You may have heard negative things over the years about salespeople, such as stereotypes that depict salespeople as pushy or aggressive.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

The Brit Agency

APRIL 5, 2023

Whether it’s Chat GPT, Google Bard, ChatSpot, Copy.ai, or many others, you’ve probably heard about generative AI. In fact, you’re probably even using it in some capacity to fulfill your inbound sales and marketing needs.

Generation 69

Generation Fulfillment Marketing Google 69