Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. In this comprehensive guide, we will explore what a B2B email list entails, give practicable way to build one from scratch, discuss proven strategies for list growth, examine effective lead nurturing methodologies, analyze relevant data and statistics, explore the future of B2B list building , and conclude with crucial insights for succes

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Search Engine Journal

JULY 7, 2023

Google wants a discussion on AI's use of web data. AI relies on data, but how much access is too much? The post Google Calls For Public Discussion On AI Use Of Web Content appeared first on Search Engine Journal.

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Google Content Generation 116

Content Marketing Institute

JULY 7, 2023

Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?

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Automation Generation Content Traffic 115

Search Engine Journal

JULY 7, 2023

Discover the 43 best subreddits for work and life covering business, marketing, technology, and more. The post 43 Best Subreddits For Marketing Professionals appeared first on Search Engine Journal.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SmartBug Media

JULY 7, 2023

Greetings, fellow e-commerce obsessed! As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. So, sit back, relax, and prepare to unlock the secrets of excellence in brand marketing for your e-commerce efforts. 1.

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ATAK Interactive

JULY 7, 2023

Marketing is crucial for any business to attract and retain customers. A well-executed marketing strategy can help a brand stand out and build a loyal customer base. However, creating a successful marketing strategy requires expertise, creativity, and resources. That's where a strategic marketing agency comes in. In this article, we'll explore how strategic marketing agencies can transform your brand.

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CopyBlogger

JULY 7, 2023

AI is very effective at answering your target audience’s FAQs, and the old strategy of publishing “how-to” content won’t help. Continue Reading The post Thought Leadership Content: Definition and Step-by-Step Guide appeared first on Copyblogger.

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Visitor Queue

JULY 7, 2023

If you want to enhance your sales tactics this year, you’re in the right place. In today’s competitive market, selling software effectively is essential for business growth and success. Whether you’re a seasoned sales professional or an aspiring entrepreneur, this blog post is the ticket to achieving software sales success. Keep reading to learn more […] The post 10 Sales Tactics for Software Companies in 2023 appeared first on Visitor Queue Blog | Identify Website Traffic.

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Software Tactics Paid Search Agency Companies 85

DivvyHQ

JULY 7, 2023

Many marketers and content producers are stuck in a chaotic loop of marketing campaign execution. Sure, companies should be leveraging content and digital content channels to market their goods, but the campaign-centric mentality needs to be phased out. Instead, organizations should be looking to bring teams and stakeholders together to create a more holistic content strategy, and cultivate a content culture.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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QuanticMind

JULY 7, 2023

What comes to mind when you think of summer? Perhaps it’s watermelon slices after an afternoon spent with your beach volleyball crew, popsicles enjoyed while sitting on the edge of the pool, or campouts and picnics with friends and loved ones (and s’mores in abundance—duh!) This time of year, the holiday season tends to be the furthest thing from most people’s minds.

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Hubspot

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. However, not all sales teams are investing in AI, as many people have mixed feelings about incorporating the newfound tech.

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Champion Communications

JULY 7, 2023

As we step into what is set to be another dynamic summer we are taking a moment to look back on what June has held for our clients. From career advice to cloud, our clients take a deep dive into all the latest trends facing the technology industry this month. And with AI not looking to leave anytime soon, our clients shared insight on how the UK is currently playing this game.

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Stevens & Tate

JULY 7, 2023

Packaging plays a crucial role in the overall performance of your product. Creative and well-designed packaging will always impact the sale of your products. So, the first thing when choosing a package design company is to find one that can bring the best design. Your designs should relate to your products in terms of graphical presentations, color, typography, shape, and format.

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Design Paid Search Agency Companies Work Management 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Champion Communications

JULY 7, 2023

When trying to educate your buyers on how your solution can help them overcome their challenges, what is the best way to broadcast your brand’s messaging to millions of decision-makers? Pump a lot of money into advertising? Host lavish events and hope the right people show up? Newsjacking is the art of injecting your brand’s messaging into the breaking news of the day.

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Top Rank Marketing

JULY 7, 2023

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 percent of U.S. LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data.

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B2B Marketing B2B Planning Forecasting 57

HG Data

JULY 7, 2023

HG Insights is pleased to announce its Technology Intelligence solutions were honored at the 15th Annual 2023 Golden Bridge Business and Innovation Awards. HG’s Opportunity Generator application won Silver for Business Intelligence Innovation of the Year while the company’s game-changing Market Intelligence solution won Gold for Sales & Marketing Intelligence of the Year.

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Huptech Web

JULY 7, 2023

Are you tired of watching your sales figures stay stagnant? Do you wish there was a secret weapon to give your business the boost it needs? Well, guess what? You’re in luck! Coupon code marketing strategies are here to save the day and supercharge your sales. In this blog, we’re diving headfirst into the exciting world of coupon codes. Forget about the flashy ads and complicated marketing tactics for a moment.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

QuanticMind

JULY 7, 2023

It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. What does that planning entail? And what trends, data, and forecasts are driving your holiday planning needs? Well, this isn’t one of those “Do Not Open Until…” presents, or even a vehicle with an obnoxiously enormous bow.

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Trends Campaigns Marketing Strategy Marketing & Strategy 52

Drew Neisser

JULY 7, 2023

This special 350th episode was brought to you from Drew’s hotel room at Forrester’s 2023 B2B Summit and holds 12 key takeaways that B2B marketers can use to drive customer-centric growth. Long-time listeners will recognize Drew’s CATS framework and the enduring importance of being courageous, artful, thoughtful, and scientific. These core traits of successful CMOs are reinforced with fresh insights from the Summit.

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QuanticMind

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) A personalized, cross-channel advertising strategy is even more important when people start shopping for the holidays: With increased competition and consumers feeling the stress of the season, advertisers need precise placements and sharp creative to reach their target audiences.

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Square 2 Marketing

JULY 7, 2023

This show was released on June 29, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. This will be the last show until the fall. We’re taking a hiatus to double down on our format, make sure our content is delivering value to our fans and come back with even more fresh ideas and insightful perspectives on revenue generation.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClearVoice

JULY 7, 2023

Buyers don’t wake up and decide to purchase on a whim. Every transaction and conversion comes after a journey of discovery that can take days, weeks, or even months. As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. Understanding your buyer’s journey and pain points can help expedite the sales process and find new customers.

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Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Schubert B2B

JULY 7, 2023

The world of B2B ecommerce has gained tremendous traction this past year, and with good reason.

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eCommerce B2B B2B Sales Purchase 62

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Those metrics all have their uses, mainly as trend indicators.

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Budget Programs Long Tail Marketing Ad Frequency Click Rate 115

Optinmonster

JULY 7, 2023

If you want to know how to start a blog, you’ve come to the right place. Bloggers were some of the first online businesses, and blogging is still a viable business model today. It’s a great way to share your voice, connect with like-minded readers, and make some money. The most successful bloggers can even blog as their full-time job. Starting a blog may seem like a big task.

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up? We recently asked our readers in a GA4 readiness poll what problems they were facing.

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Single Grain

JULY 7, 2023

In today’s competitive business landscape, making the right decisions about your advertising strategy can be the difference between success and stagnation. But with so many marketing channels, tools and techniques available, how do you know which path to take? Outsourcing advertising might just be the secret sauce your business needs to stay ahead of the curve.

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Schubert B2B

JULY 7, 2023

The world of B2B ecommerce has gained tremendous traction this past year, and with good reason. Many businesses have found it to be a great way for them to liberate their sales reps from having to manage all customer interactions and make it easier for clients to purchase smaller items anytime they need at any time. But how much do we really know about the landscape of business-to-business ecommerce?

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