ViewPoint

APRIL 7, 2015

'“Cost of sales is determined by a lot of things,” Jake said, “But lead management isn’t one of them.” And with that the sales manager slapped the table with his hand to emphasize his words. “But what if I can prove,” I said, “that when sales lead management is done properly by sales and marketing it can lower the cost of sales by delivering more qualified leads with a higher closing ratio, which leads to a lower cost of sales and marketing?”.

Lead Management 224

Lead Management Sales Qualified Leads Sales Leads Lead Scoring 224

Webbiquity

APRIL 7, 2015

'Guest post by Felix Tarcomnicu. If you want to dramatically improve your organic search traffic , you have to make your website better. Think about what makes it unique, valuable and engaging. To dominate the search engines results, your website must stand out from all the others in your field. A common mistake among webmasters is that they think their website is done way too early.

Traffic 205

Traffic Organization Link Building Click Rate 205

KoMarketing Associates

APRIL 7, 2015

'As a Bostonian, I’ve been patiently (not really that patiently) waiting for the warm weather to hit and all of the 110.6 inches of snow to melt. With the winter officially over and the snow finally starting to clear, we can now focus on the brighter things in life – spring. However, with spring comes another unpleasant battle, the annual spring clean.

Social Media 201

Social Media Organization Tips Media 201

Crimson Marketing

APRIL 7, 2015

'John Wanamaker infamously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” More than a century later, Wanamaker’s lament is finally beginning to be a quaint ghost of Advertising’s past. Marketing solutions like Programmatic Advertising enable brands to obtain real time data on the effect of their advertising and to automatically pivot in response.

CMO 193

CMO Advertising Agencies Paid Search Agency Ad Exchange 193

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Biznology

APRIL 7, 2015

'I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half

Google 174

Google Word of Mouth SEM Allocation 174

Adobe Experience Cloud Blog

APRIL 7, 2015

'Author: Rachel Yarnold Last week, I had the opportunity to attend MarTech in San Francisco. This event brought together one thousand of the brightest marketing minds from across several industries for a two day event. The conference was jam-packed with fantastic content, featuring an impressive lineup of speakers from companies such as LinkedIn, Netflix, Coca-Cola, Kimberly-Clark, and many more.

Marketing Management 105

Marketing Management B2B Thought Leadership Marketing Automation Services Thought Leadership 105

Vidyard

APRIL 7, 2015

Sometimes it’s best to learn from someone who’s been there, done that … over and over again. Which is precisely why we sat down with David Murdico , Creative Director and Managing Partner at Supercool Creative Agency. At the beginning of this year, we listed David as an influencer in the video marketing space. David is a frequent speaker on video marketing and has also contributed to over 300 publications on the topic including AdAge, Business Insider, iMedia Connection, MediaP

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Adobe Experience Cloud Blog

APRIL 7, 2015

'Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role. Shifting Weight Towards the Top-of-the-Funnel.

Top of Funnel 105

Top of Funnel Paid Content Paid Search Agency Ads 105

Hinge Marketing

APRIL 7, 2015

'A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. Why use a cookie cutter when there’s hand made pastries available to you? Communicating your competitive advantage in your marketing copy and messaging can be difficult, but can be effective in attracting and closing new business when implemented effectively.

Differentiation 76

Differentiation Research Bandwidth Marketing Automation Services 76

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EMagine B2B Blog

APRIL 7, 2015

'We talk about WordPress on our blog often, as we undoubtedly believe it is the best CMS for any website project. We also often praise it to our clients who are unaware of the unlimited power it provides to a business website, big or small. And of course, we cannot overlook the fact that Google loves WordPress, making it the most SEO friendly CMS around.

CMS Development 76

CMS Development Enterprise Management Work Management Domain 76

LEADership

APRIL 7, 2015

'—Turning SMALL Failures into BIG Wins. My call to arms last week was for CMOs to go rogue, to be fearless in their marketing innovation and leadership. One particularly distraught email I received was from a senior executive who says he paid a heavy price for doing just that. He wrote that while it’s easy to think about going rogue, the consequences of actually doing it are not pretty.

CMO 69

CMO Webinar Metrics B2B Ideal Customer Profiles 69

Hubspot

APRIL 7, 2015

'Think of a really good print advertisement you''ve seen lately. What did you like about it? Chances are that while the content of that ad was important, the design played a big role in drawing you in. It''s important to think of your resume like an advertisement to job recruiters. Writing a standout resume goes beyond the content you put in there -- the format plays an important role, too.

Template 61

Template Advertisements Advertising Tips 61

KEO Marketing

APRIL 7, 2015

'KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Sheila Kloefkorn, CEO of KEO Marketing, wrote an article for TechConnect called Tools for Talent: Repurpose marketing tactics to attract top tech pros. In the article, Sheila points out that local companies must work hard to interest skilled technical professionals who might otherwise gravitate toward Silicon Valley or other leading tech hubs.

Features 55

Features Paid Search Agency Social Media Communities 55

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Social Media

Hubspot

APRIL 7, 2015

'If you hang on to anything long enough, it eventually comes back in style, right? Many might argue that this is because there are no new ideas, and that fashion designers have to “steal” from the past in order to create fresh new looks. In reality, this phenomenon probably has less to do with a lack of originality and more to do with nostalgia. Ah, nostalgia.

eCommerce 57

eCommerce Design Paid Search Agency Twitter 57

The ROI Guy

APRIL 7, 2015

'Here’s a round up of the most popular articles so far this year on from our Frugalnomics Survival Guide Blog: Death of a Salesman? Forrester says Yes (at least 1 in 5 at risk)! Can Your Sales Reps Handle these Four Key Buying Objections? The Buyer’s Journey or Hide and Seek? Three Big Takeaways from SiriusDecisions Sales Leadership Exchange Top 5 Content Marketing Trends You Need to Know for 2015 Get the book!

Forrester 55

Forrester Buyer's Journey Order Trends 55

Hubspot

APRIL 7, 2015

'So it’s finally time. You’ve decided your business needs a new website. There are probably a variety of reasons why (it’s outdated, it’s not mobile friendly, it doesn’t represent your brand, etc.)—but where to start? Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond.

RFP 56

RFP Paid Search Agency Design Advertising Agencies 56

Circle Studio

APRIL 7, 2015

The post 3 Ways to Engage B2B Buyers Before They Engage You appeared first on circle S studio.

B2B 60

B2B Buyer Personas Lead Generation Leads 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

APRIL 7, 2015

'Finding the perfect free stock photo. what a feeling! It''s like finding a black pearl in an oyster, or like finding a golden Chachapoyan fertility idol in a booby-trapped Peruvian temple (hat tip, Indiana Jones). Why is it so rare to find a free stock photo that''s the perfect fit for your blog post, email, or other piece of content? For starters, the selection of truly free photos on the web is limited.

Creativity 54

Creativity Hubspot Keywords Social Media 54

GreenRope

APRIL 7, 2015

Beginner Basics: Lead Scoring. By Rachel Lawson. What is Lead Scoring? Lead scoring is a measurable way to keep track of your sales prospects and their interest in your product or service. Using a point system, you can assign values to prospect activities and behaviors, which gives you a more complete view of all your leads. Why use Lead Scoring and what are its benefits?

Lead Scoring 40

Lead Scoring Lead Ranking Sales Qualified Leads Leads 40

Content Standard

APRIL 7, 2015

Native advertising might have a new obstacle to overcome if marketing experts are right about an emerging trend: content blindness. According to experts speaking on a panel at 4A’s Transformation Conference , the content marketing strategy for native is following the same pattern of behaviors as banner advertising. Banners, those experts explain, were initially very successful in generating returns—and they proliferated on the Internet.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Banners Content Marketing 40

GreenRope

APRIL 7, 2015

Beginner Basics: Lead Scoring. By Rachel Lawson. What is Lead Scoring? Lead scoring is a measurable way to keep track of your sales prospects and their interest in your product or service. Using a point system, you can assign values to prospect activities and behaviors, which gives you a more complete view of all your leads. Why use Lead Scoring and what are its benefits?

Lead Scoring 40

Lead Scoring Lead Ranking Sales Qualified Leads Leads 40

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ANNUITAS

APRIL 7, 2015

'Content is King or so they say. However, there are many elements that are part of content creation that aren’t well understood by marketers and can impact content effectiveness. Writing the content is clearly an essential component, but what other areas should marketers focus on to ensure each piece is optimized for its specific purpose? Let’s assume we have a solid Demand Generation Strategy, fully vetted by sales and marketing, built on well-researched Buyer Insights and written to fully Enga

Marketing Management 167

Marketing Management Demand Generation Content Paper 167

GreenRope

APRIL 7, 2015

Beginner Basics: Lead Scoring. By Rachel Lawson. What is Lead Scoring? Lead scoring is a measurable way to keep track of your sales prospects and their interest in your product or service. Using a point system, you can assign values to prospect activities and behaviors, which gives you a more complete view of all your leads. Why use Lead Scoring and what are its benefits?

Lead Scoring 40

Lead Scoring Lead Ranking Sales Qualified Leads Leads 40

Convince & Convert

APRIL 7, 2015

'Podcast listening increased 25% last year in the United States, partially due to an increase in usage among businesspeople. Marketers – especially digital marketers like us who have to stay on top an ever-changing tech and trends landscape – love podcasts because they are the most time-efficient education format. You can multi-task when listening to a podcast in a way you simply cannot when reading a blog post.

Paid Search Agency 142

Paid Search Agency Trends Communities Marketing 142

GreenRope

APRIL 7, 2015

Beginner Basics: Lead Scoring. By Rachel Lawson. What is Lead Scoring? Lead scoring is a measurable way to keep track of your sales prospects and their interest in your product or service. Using a point system, you can assign values to prospect activities and behaviors, which gives you a more complete view of all your leads. Why use Lead Scoring and what are its benefits?

Lead Scoring 40

Lead Scoring Lead Ranking Sales Qualified Leads Leads 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

APRIL 7, 2015

'I''ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. By the time I was 16, I was building Pivot Tables with my cell phone bill to figure out who I texted the most. (I promise I had other hobbies.). Since then, I''ve learned how much more there is to data analysis besides Pivot Tables and Excel.

Analytics 60

Analytics Resources Marketing Analytics Tools Paid Search Agency 60

GreenRope

APRIL 7, 2015

Beginner Basics: Lead Scoring. By Rachel Lawson. What is Lead Scoring? Lead scoring is a measurable way to keep track of your sales prospects and their interest in your product or service. Using a point system, you can assign values to prospect activities and behaviors, which gives you a more complete view of all your leads. Why use Lead Scoring and what are its benefits?

Lead Scoring 40

Lead Scoring Lead Ranking Sales Qualified Leads Leads 40

GreenRope

APRIL 7, 2015

Beginner Basics: Lead Scoring. By Rachel Lawson. What is Lead Scoring? Lead scoring is a measurable way to keep track of your sales prospects and their interest in your product or service. Using a point system, you can assign values to prospect activities and behaviors, which gives you a more complete view of all your leads. Why use Lead Scoring and what are its benefits?

Lead Scoring 40

Lead Scoring Lead Ranking Sales Qualified Leads Leads 40