Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Online video is changing the way that brands communicate with audiences.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Heinz Marketing

DECEMBER 18, 2018

ABM continues to deliver a higher ROI than other marketing activities (according to 87% of B2B marketers), and it only gets better over time. We hope the second edition of The Clear and Complete Guide to ABM helps you to realize these incredible benefits in an easy-to-follow, helpful way. Marketing automation.

Account Based Marketing 73

Account Based Marketing ABM Demand Generation Enterprise Management 73

SmartBug Media

JULY 30, 2021

You’ve spent a lot of time and money creating your website, launching content, and even investing in paid advertising to generate leads—but how do you know if it's working? Tracking your leads is important because it can be a valuable indicator of the success of your business’s marketing efforts. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

SmartBug Media

AUGUST 17, 2020

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. Unlike WordPress, which is free and open source, HubSpot is a paid solution for marketing automation and website development. The Drag-and-Drop Editor Has Some Drawbacks.

CMS Development 93

CMS Development Industry CMS Hubspot Enterprise Management 93

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. Five finalists were selected for each category, the winners and runners-up were selected by celebrity judges Jamie Shanks , Jill Rowley , Morgan J. No problem!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. They want to discover solutions and make purchase decisions without being marketed or advertised. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Digital marketing.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Optinmonster

JUNE 27, 2022

Are you looking for the best email marketing software for your nonprofit website? Due to tight budget and little technical support, it’s important that you choose an affordable and easy-to-use email marketing service for your nonprofit websites. Best Email Marketing Software for Nonprofits. SMS marketing features.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. Five finalists were selected for each category, the winners and runners-up were selected by celebrity judges Jamie Shanks , Jill Rowley , Morgan J. No problem!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Content4Demand

DECEMBER 13, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. Survey: “Best in Class” Marketing Jargon “Disrupts” Real Message. In an era when we know buyers are looking for more credible content , it’s important to understand how they gauge what to believe.

Marketing AI 46

Marketing AI Marketing Attribution Content Buzz 46

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

seo.co

FEBRUARY 15, 2021

Essentially, you use geo-targeting and other localization signals to show your content to users from around the globe. The great thing is that oftentimes performing SEO outside the United States can be easier for several reasons: There is less competition in given niche markets, particularly for languages outside of English.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. Five finalists were selected for each category, the winners and runners-up were selected by celebrity judges Jamie Shanks , Jill Rowley , Morgan J. No problem!

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. Books are listed by funnel category. General B2B Marketing & Lead Generation.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An endless number of content ideas all on one page.” 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Hubspot

OCTOBER 2, 2018

I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy. You need “edit” permission in GA for this option.).

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

DivvyHQ

MARCH 9, 2017

Like most digital mediums, before blogging was deemed an essential content marketing tactic, it was primarily a hobby. Though some people found ways to monetize their blogs, it wasn’t using the inbound methodology that we see today. Third-party platforms offer built-in, highly engaged readers to which you can serve your content.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Hinge Marketing

JANUARY 9, 2017

And nothing is more central to the success of that endeavor than an effective sales and marketing strategy. Let’s begin by clearing up some basic confusion: what is the difference between sales and marketing? Sales vs. Marketing in Professional Services. Sales and marketing strategy is different for professional services.

Work Management 48

Work Management Marketing Management Top of Funnel Marketing Automation Services 48

TrustRadius Marketing

FEBRUARY 28, 2019

This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Online Marketing Institute

NOVEMBER 28, 2012

Digital Editions. Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Moz

FEBRUARY 10, 2019

How do you optimize for international markets? For different language versions of your content, Google recommends using different URLs rather than using cookies to change the language of the content on the page. However, what happens when a competitor comes along with better content that has more links than your content?

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Industrial Marketing Today

MAY 31, 2010

You have full control over this SEO technique since you can add, edit code and content at anytime. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog. On-site SEO refers to changes that you can make within the code of your blog.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

NOVEMBER 29, 2016

It wasn't until I attended a Bold Talk at INBOUND 2014 about note-taking that I put much thought into the difference between writing and typing notes. As a result, our brains are forced to quickly synthesize the information into two categories: "important: write this down" and "not important: don't write this down.".

Best Practices 28

Best Practices Paper Correlation Act-On 28

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! What is the key to shortening the buy cycle? How can you accomplish all that? The steps are: 1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category: Digital ad management.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

MAY 7, 2010

Find people to follow In the suggestions section, select categories that are relevant to your company. Edit Settings Click on the "Settings" tab in the upper right-hand corner of your screen and fill out more details about the company. Quality content is key! Webinar: Twitter for Marketing and PR. Happy tweeting!

Twitter 28

Twitter PR Business Video Marketing 28

Hubspot

MAY 27, 2015

But inbound marketers can’t have that attitude. Because so much of inbound marketing occurs on your website, a website redesign has to focus on more than just the site’s style. That’s going to take a little longer than just slapping some content on a site page. Content Audit. Buyer Personas.

Marketing Websites 28

Marketing Websites Buyer Personas Click Rate Paid Search Agency 28

Hubspot

JULY 10, 2013

One key part of being a great inbound marketer is understanding how -- and why -- other people think and act the way they do. How can you create compelling content if you don’t know why it would be compelling to your audience in the first place? 9 Important Psychology Concepts You Can Use in Your Marketing.

Planning 28

Planning Paid Search Agency Inbound Marketing Thought Leadership 28

Hubspot

AUGUST 21, 2014

A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. What other content generates the most leads?

Lead Ranking 28

Lead Ranking FAQ Marketing Qualified Leads Top of Funnel 28

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Don't keep your marketing contained in individual silos -- integrate it! Therefore, marketers' databases are often the most robust asset at their disposal.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

MARCH 8, 2012

While content from Interest Lists to which you subscribe will automatically get pulled into your main news feed, individual Interest Lists can also be viewed in a separate news feed of their own, so users who follow an individual list can access a feed dedicated to updates just from pages or people included on that list.

Facebook 28

Facebook Paid Search Agency Curation Broadcasting 28