article thumbnail

Google SGE a top threat to brand and product search terms, study finds

Martech

And, as Authoritas put it in their analysis, “These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.” unique domains were featured per answer. unique domains were featured per answer.

Studies 84
article thumbnail

Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Wikipedia, where anyone can write and edit an entry, is a major data source. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. This can include everything from Reddit forums to social media posts, computer code, product pages, and even personal information.

Copyright 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 insights from intelligent content conference

Biznology

It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. Domain-specific training : Text extraction or other natural language processing (NLP) applications are the easiest parts of the AI process. The harder part is machine learning.

article thumbnail

What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. And it can do so much more. ” Why?

Keywords 197
article thumbnail

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names? How often do you review brand-based keyword search performance?

article thumbnail

Your online reputation abhors a vacuum in Google search

Biznology

Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. Cygnus X-1. The China Syndrome, 1979.

Google 206
article thumbnail

Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers

Parse.ly

IMPACT , an agency that specializes in inbound lead generation, content marketing, web design, and video production, may have one of the hardest audiences to market to—fellow marketers. 3) Make your content accessible: Wikipedia-like entry points and (gasp!) Build your community around values, not products. Her solution?