The implications of Google using click data in ranking
Kevin Indig
OCTOBER 3, 2023
User data = Google measures who clicks on what in real time and adjusts ranks for all or just some users (personalization). Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. YouTube uses watch time. Invest in brand awareness so users recognize domains and click our domains in search.
Let's personalize your content