Kevin Indig

OCTOBER 3, 2023

User data = Google measures who clicks on what in real time and adjusts ranks for all or just some users (personalization). Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. YouTube uses watch time. We've known for years that Google is using clicks in some capacity.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

KoMarketing Associates

MAY 25, 2022

For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Reach YouTube viewers . It can also help you implement marketing personalization if that’s on your radar. Keep in mind, Google Ads allows you to access both Google Search and Display ads. Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Stevens & Tate

SEPTEMBER 20, 2023

Today, for instance, you will find personalized, five-seconds video ads instead of random 5-minutes videos. By tracking online interactions and user actions, such as previous purchases, website visits, and search history, it’s possible to deliver personalized and more effective ads.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. Here are some recommendations that will help you benefit from the shift resulting from MUM’s release and stay at the top of the SERPs.

Lead Ranking 132

Lead Ranking SERP Content CAN-SPAM 132

Moz

SEPTEMBER 21, 2020

Did you know that the average person types at 41 words per minute (WPM) , but the average person speaks at about 150 WPM ? The way you'll distribute your content heavily influences the way you record your video, especially if you're going to be utilizing the video as the content itself (Hello, YouTube!). That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Heart, personality, an opinion, unimpeachable facts. In B2B, there are other search engines: think Capterra and G2m YouTube, the AWS marketplace, forums and even Reddit. It’s a problem.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Stevens & Tate

JANUARY 25, 2021

Therefore, never overlook the context and avoid personal blind spots when trying to increase SEO. It may be difficult to rank high on the SERPs for a phrase like “Caribbean Cruise”, but you can make it to the top of the search results using a long-tail variation of this phrase. 4. Target by Location. 6. Use Long-Tail Phrases.

Trends 73

Trends SEO Google Long Tail Marketing 73

Brightedge

MAY 26, 2020

As we learned in our SEO Insights, Opportunities, and Performance in an Era of Uncertainty webinar, mimicking a personalized in-store experience online for consumers is a solution L’Oreal developed for their customers in order to better their online experience. YouTube usage saw increases by 15.3%

SEO 130

SEO Cost Per Click Webinar Metrics SERP 130

Kevin Indig

OCTOBER 23, 2023

🚀 Improve Search Rankings with Optimize by Positional 🚀 Stuck on page 2 or 3 of the SERPs and struggling to rank higher? source ) For users, the personalized newsstand with real-time updates (Discover) is a way to encounter new content they weren’t looking for - a counterbalance to Search.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

Magisto

JANUARY 13, 2020

Podcasts are not as searchable and discoverable as a YouTube video, for instance. The listen time is a lot greater than the average watch time on YouTube (which means that it is more likely that people will hear everything that you have to say), and users are, on average, more engaged and sensitive to call to actions than on YouTube.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Contently

APRIL 4, 2023

No one wants to give out their personal phone number in 2023!) Experiment with new content mediums , like posting videos on YouTube or creating podcasts. Keywords Everywhere : Use this free browser extension to get instant data on keywords and competitors on search engine results pages (SERPs).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

seo.co

MAY 10, 2021

A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. Schema markup tells a search engine to display additional, supplementary information underneath the main listing in the SERPs. SEO is all about optimizing your webpages to rise to the top of the search engine results pages (SERPs).

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Marketing Insider Group

MAY 22, 2023

The one thing ChatGPT doesn’t mention here is the importance of using personal experience and expertise before, during, and after using the AI machine. Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Vidyard

OCTOBER 27, 2019

While it might be tempting, you’ll often find your videos do best when the story isn’t about you—after all, who likes the person at the party who only talks about themselves? (No Personalized videos. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. How-to videos.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Sharpspring

APRIL 7, 2021

Upload your video to Youtube , and add as much text as you can to give Google more data to crawl. It is a good idea to optimize your existing videos on Youtube to get them ranked as well. Shows a list of courses underneath your page title in SERPs. Shows a list of dates and links to events for people to sign up.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Outbrain

JUNE 22, 2020

How prominent are videos in SERPs? Featured Video (Enhanced appearance) – A featured video is a video that takes the top of the SERP (position zero, if you will). Much like a featured snippet, this type of video result usually returns an answer to a question with a link back to the source, mostly YouTube.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Vidyard

OCTOBER 27, 2019

customer stories or testimonial videos) Culture videos Demo videos Personalized videos Each video type serves a different purpose and fits in a different part of the marketing funnel. Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Sprout Social

AUGUST 10, 2022

The CEO, Kevin Johnson, also apologized to the two customers personally. Starbucks also ramped up its influencer marketing efforts, collaborating with personalities like Jordan Fisher to expand the reach and inclusivity of their campaigns. For the Black community, this signified a breach of trust. Photo courtesy of Adrienne Hairston.

PR 130

PR Work Management Paid Search Agency Planning 130

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. The better understanding you have of your persona and their pain-points, the more tailored and personalized your pieces of content would be.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Conductor

SEPTEMBER 9, 2021

Our AI engine generates on-demand lists of the top ranking subtopics and terms to incorporate into your copy for any topic, geared towards boosting your content to the top of the SERP. Track your brand’s holistic digital presence on Google and Amazon SERP and group multiple web properties across any form of digital content (e.g.,

Features 59

Features SERP Correlation Content 59

SocialPilot

FEBRUARY 19, 2024

Tools like SocialPilot take this one step ahead and let you craft articles and captions for your social media posts, scripts for YouTube videos, email newsletter and more with its AI assistant. You cannot create content in masses to manipulate search engine rankings and expect Google to reward high ranks in the SERPs. Not done yet?

Generation 98

Generation Psychographics Content User-Generated Content 98

seo.co

JANUARY 18, 2021

Publishing videos to YouTube just to create backlinks. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. Not surprisingly, you’ll almost never see pages from article directories in the SERPs despite having thousands of articles and a steady stream of new content.

De-duplication 75

De-duplication SEO Tactics Copyright 75

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” Personally, I love AI. Not at all.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Moz

MAY 10, 2020

I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Sharpspring

SEPTEMBER 13, 2020

Views on branded video content have increased 258% on Facebook and 99% on YouTube since June 2017. Video drives a 157% increase in organic traffic from search engine results pages (SERPs). In fact, 91% of small businesses are not currently using YouTube for marketing. Getting Started with Video Marketing. In Conclusion.

Video Marketing 66

Video Marketing Marketing Automation Services Marketing & Strategy Click Rate 66

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). This will win you big points in the SERPs, as Google freshness update rewards timely content. Get links locally.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Additionally, you might use social media to showcase your brand’s personality and hear directly from your customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Brightedge

MARCH 31, 2022

Google has been vocal about many aspects of how its algorithm works, with regularly updated documentation, Youtube videos, blog posts, tweets, and more. This is because title tags are one of the primary elements at your disposal for controlling how your pages appear in SERPs. Google personalization is very limited. Conclusion.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. With this analysis, we can figure out whether they have featured snippets displaying or not, along with the % of their organic keywords with a featured snippet as a SERP feature. isn’t far off.

Case Studies 64

Case Studies Case Study Features Studies 64

Hubspot

AUGUST 2, 2018

No sane person would ever click on it. billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Nowadays, this ad would be considered the scum of clickbait.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. The easiest way to get started is by creating video versions of your existing blog posts and uploading them to both your website and YouTube. Personalized user content.

Trends 92

Trends Content Marketing Content Curation 92

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. This is why Golden Rule behavior is embraced by most of the winning companies.”.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results. Perform Keyword Research.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Kevin Indig

NOVEMBER 13, 2023

Audiences pay more attention to celebrities, influencers, and social media personalities than journalists on platforms such as TikTok, Instagram, and Snapchat. […] The Chinese-owned social network reaches 44% of 18–24s across markets and 20% for news. ” Google isn’t able to turn the growing ad load around.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Bloomberg Wealth. Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145