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How to Explain Domain Authority to a Non-SEO

Moz

Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? Those two main factors are, first of all, the page itself, the words, the content, the keywords, the relevance. SEOs, we call this relevance. Capital P, capital R, one word, PageRank.

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8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Your URLs have a certain amount of PageRank associated with them. If you want a percentage of the PageRank from these web pages passed onto your new URLs so the authority passes throughout the website, you need to correctly implement 301 redirects. Ultimately, your content needs to demonstrate value to its target audience.

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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. The more relevant, authoritative sites link to your content, the more trustworthy and useful Google will consider it.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query? But Google doesn’t stop at using links for popularity.

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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Google’s exact policy states: ”Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. It needs to be included in a body of content, with contextual relevance for the reader. What Is a Link Scheme?

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5-Step Process For Finding Your Perfect Content Marketing Partners

Convince & Convert

A content marketing partner is another business in your industry you exchange relevant content with in exchange for mutually beneficial backlinks. Determine your most valuable, relevant, opportunistic keywords. It will lap it up and distribute it to all the relevant parties. What is a content marketing partner?

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Tips and Tricks for Getting the Most Out of Google News

RebelMouse

link] [link] (Note: Replace www.rebelmouse.com with your domain.) Open one of those posts and follow these steps: Update the content significantly, change the headline, optimize the image, and update the post body to make it relevant and timely to what is going on now. They ping the main sitemap and news sitemap.

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