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An Introduction to Black Hat SEO

Hubspot

Adding multiple variations of keywords where they add no value creates a bad experience for users. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. A publisher like Forbes or Inc might change the ads that appear on a page in order to fund their content.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Reciprocal link exchanges. + The purpose of search engine optimization is to bring your webpages to the top of the search results for relevant keywords and phrases. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. Reciprocal link exchanges.

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. If you publish too often, your website will have no time to accumulate PageRank, authority, or trust amongst link participants. Linking Out. The Best Strategy Around Link Velocity.

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How to Use Link Building for Improving SEO

seo.co

Your domain authority is dependent on these metrics, but you can’t just go out and build links with abandon. Instead, your best bet is to use guest posts—custom-written content for external publications that contain a relevant, informative link pointing back to your domain. Guest post on higher-authority sites.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

The more often websites that are relevant to your location or industry link to you within their own content, the better your chances of ranking well in Google’s organic and local search engine results. A good linked unstructured citation on a highly relevant publication can drive business without having to pay Google a dime.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Outbound, or external links, are hyperlinks that point from your domain to some other website. Third, there’s evidence that external links to authoritative domains can boost your Google rank. Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. What Are Outbound Links?

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve authority and ranking. Some neutral third party decided that your domain was worth linking to, so they posted a link somewhere to prove a point or offer a resource. Link Destination.