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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. The more relevant, authoritative sites link to your content, the more trustworthy and useful Google will consider it.

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8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Your URLs have a certain amount of PageRank associated with them. If you want a percentage of the PageRank from these web pages passed onto your new URLs so the authority passes throughout the website, you need to correctly implement 301 redirects. Ultimately, your content needs to demonstrate value to its target audience.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query? But Google doesn’t stop at using links for popularity.

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Tips and Tricks for Getting the Most Out of Google News

RebelMouse

But there are some things you can try to overcome that and see a surge in Google News traffic. link] [link] (Note: Replace www.rebelmouse.com with your domain.) RebelMouse automatically 301s the previous URL to the new URL so the new one will gain PageRank juice from the past. First one is simple, try a sitemap ping.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. That's why off-page SEO is so valuable. Link Building.

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5-Step Process For Finding Your Perfect Content Marketing Partners

Convince & Convert

A content marketing partner is another business in your industry you exchange relevant content with in exchange for mutually beneficial backlinks. Determine your most valuable, relevant, opportunistic keywords. It will lap it up and distribute it to all the relevant parties. What is a content marketing partner?

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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. There are no shortcuts. Some things have gotten easier since 2010.

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