Litmus

OCTOBER 21, 2022

Domain: Refers to locations of servers and devices connected to the internet. Domain names can represent a whole bunch of different IP addresses. For example, the domain www.litmus.com would address the collection of servers that host our website. Hint: You need a good IP reputation and a good domain reputation).

Deliverability 117

Deliverability CAN-SPAM Domain Data Hygiene 117

Tomorrow People

JULY 21, 2021

No longer limited to the traditional domain of marketing, e.g. content, SEO, PR and so on, growth marketers’ have a big-picture remit to consider all operations and find opportunities for breakthrough results. Growth marketers cover every stage of user experience: from acquisition and activation, to retention and up-sell.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Litmus

AUGUST 29, 2022

What is domain reputation and sender score? What is domain reputation and sender score? Each email sender has a sending domain. For example, here the sending domain is ‘peppercontent.in’. Your sending reputation depends on the domain and IP address you’re sending emails from. Why has my email reputation gone down?

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

Zoominfo

JUNE 13, 2022

In this video, Caroline Thompson walks through our expanded features within Engage, Chorus’ new Momentum Signals, and details of our Comparably acquisition. This will reduce your email bounce-back risk, protect your sender reputation, and maintain the integrity of your email domain. Comparably & TalentOS Big news!

Forecasting 130

Forecasting Domain Privacy Acquisitions 130

Litmus

JANUARY 4, 2023

Confirm that you’re only sending from authenticated domains. If you send from multiple IP addresses (for purposes like segmentation), ensure they’re all authenticated domains. Domain-Based Message Authentication, Reporting, & Conformance ( DMARC ). New dedicated IP address with the same domain. Switching to a new ESP.

Deliverability 100

Deliverability Domain CAN-SPAM Click Rate 100

Navigate the Channel

SEPTEMBER 25, 2023

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. Now we can discuss our five top tips to help you choose a winning domain name.

Domain 65

Domain Tips Work Management Copyright 65

Martech

DECEMBER 13, 2022

Few offer a complete B2B revenue platform, hence a series of acquisitions , integrations and partnerships in the space. Users will be able to select target account lists relevant to a campaign and drag them into the campaign as a domain list. Why we care. Integrate and 6Sense have proffers aimed at solving parts of the B2B jigsaw.

Account Based Marketing 102

Account Based Marketing ABM Jigsaw Demand Generation 102

Martech

MARCH 14, 2023

Since then, they remain stuck at around 330,000 organizational domains, and their value has dropped. This might be some of the opportunity STG sees in their acquisition, as they are a private equity firm focused on software and data technology. Times are changing, however.

Domain 98

Domain Acquisitions Software Customer Surveys 98

Vision Edge Marketing

MAY 16, 2023

High customer acquisition costs, difficulty closing net new customers, or a poor win/loss ratio. In B2B companies the average rule of thumb for customer acquisition costs is 3:1, that is you spend approximately 33 percent of the average Lifetime Value on acquiring new customers.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Webbiquity

MARCH 5, 2020

The domain of technical SEO pro is rife with a whole host of different SEO tools , all proclaiming to offer crucial insights into the technical health of your website. organic visibility, traffic acquisition, revenue, etc). Domain lookup times. Image credit: Hack Capital on Unsplash. This post is sponsored by Better Proposals.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Litmus

NOVEMBER 30, 2023

Spam traps are commonly used by inbox providers and blocklist providers to catch malicious senders, but quite often, legitimate senders with poor data hygiene or acquisition practices end up on the radar as well. This could cause your IP address or your domain to be list denied and damage your sender reputation. What is a spam trap?

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. However, the ROI can be enormous.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

seo.co

DECEMBER 1, 2020

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. Let’s start with a primer on backlink acquisition, and its role in SEO.

Acquisitions 69

Acquisitions Domain Link Building High Quality Lead 69

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

chiefmartech

APRIL 26, 2022

“It seems like every other week, I read about a major acquisition. Such large acquisitions almost always make the news. It’s a testament to just how large the martech industry is that so many significant acquisitions are constantly occurring. You can register for free here. You might already be leaping to a conclusion.

Acquisitions 108

Acquisitions Digital Transformation Software Paid Search Agency 108

Modern B2B

MAY 22, 2023

The challenge is, the customer is often the domain of the sales account managers, so marketing rarely gets to influence the relationship – that is changing though. Not only is the business looking for cost-effective growth, CMOs have to look to cost-effective channels to hit targets – and existing customers are a no brainer.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Zoominfo

SEPTEMBER 12, 2023

ACME is a web infrastructure and security company, providing content delivery networks, DDoS mitigation, internet security, and distributed domain name server services. Let’s enter a prompt with this new information: PROMPT ACME just made an acquisition. Write a follow-up prospecting email.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Webbiquity

MARCH 8, 2022

As shown in this screenshot, the article generated over 6,000 backlinks from 860 domains, including sites like Forbes and Entrepreneur. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines. It helped the article attract a lot of shares and backlinks.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. That’s why it’s crucial to check domain settings (SPF, DKIM, and DMARC) and ensure your reputation is impeccable before sending cold emails.

Outreach 125

Outreach Email Marketing Optimization Lead Scoring 125

KoMarketing Associates

MAY 3, 2018

Pro Tip: Most B2B marketing organizations are using landing page technology that often lives on a separate sub-domain; i.e. info.site.com or resources.site.com. Acquisition. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Lenny's Newsletter

AUGUST 22, 2023

” — Casey Winters (ex Eventbrite, Pinterest) Growth teams and pods are typically formed around (1) acquisition, (2) activation, (3) monetization, and/or (4) engagement goals. And 90% of the time, acquisition is the first goal new growth teams take on. Growth is connecting more people to the existing value.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Martech

APRIL 26, 2023

A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. Link acquisition based on experience. Does the agency disclose domains before publication? And what’s the secret sauce to SEO success? It’s link building!

Link Building 117

Link Building Advertising Agencies Ad Building Tips 117

Convince & Convert

NOVEMBER 16, 2023

A successful rebrand should be methodical, covering everything from domain acquisition to trademarking. In a domain where your users are your most vocal critics and advocates, the act of rebranding should be as collaborative as it is strategic. Some come without warning, while others give time to prepare.

Twitter 78

Twitter Social Media Touchpoints Domain 78

seo.co

NOVEMBER 18, 2020

Domain Name Financing – Table of Contents. Want to Buy a Domain? Reasons to Use Domain Name Financing to Acquire a Domain. + 3 Tips for Using Domain Name Financing to Acquire a Domain. Borrowing Money Against Your Own Domain Name. And the demand for domain names is only increasing.

Domain 78

Domain Contingency Planning Pricing Price 78

Hubspot

APRIL 13, 2021

Enter your domain name into the search bar and look at the results. Referring domains: The total number of websites that are pointing to your site. Website A pointing to website B counts as one referring domain. Speaking of spam, you'll also want to look at your country code top-level domain (ccTLD) distribution.

Analysis 99

Analysis Domain CAN-SPAM SEO 99

Zoominfo

JUNE 26, 2019

They occur when emails go to invalid email addresses, the domain name no longer exists, or the email address is incorrect. Next, any mail server that receives email from that company will check the email details against the set of rules defined by the sender or domain owner. Hard bounce rate – Hard bounces are permanent rejections.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

ClickZ

SEPTEMBER 24, 2020

Greenberg’s best practices include: tracking digital behaviors, defining segments pre- and post-acquisition, engaging around your offering, and developing advocacy programs. Funnel marketing is primarily concerned with customer acquisition through sparking awareness, generating intent, and concluding in a sale/conversion.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

KoMarketing Associates

JANUARY 31, 2017

BuzzSumo provides insight into social media performance and content marketing tactics, across websites and domains. The content analysis report offers insight into the type of content marketing assets that are successful for any given organization or domain. SimilarWeb.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Avitage

JANUARY 16, 2018

” Their domain expertise may not include the skills required to design and create effective content. Yet they are a critical part of many organization’s expansion, customer acquisition, and revenue growth plans. They rely on internal or external content development teams. They have a “day job.”

Content 120

Content Domain Paid Search Agency B2B Sales 120

seo.co

FEBRUARY 24, 2022

While we were able to acquire an existing domain in the digital marketing space, we still have competitors who are digital marketers themselves. Playing catch up is possible, but doing it at scale may require outside help, including link building , public relations and perhaps even a potential domain acquisition with existing links.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Vision Edge Marketing

NOVEMBER 2, 2021

Customer acquisition and retention often depend on new solutions. It is our belief that doing so falls squarely within the domain of Marketing. Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. feasibility (can we make it?)

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

BOP Design

MAY 16, 2022

By frequently reviewing the Acquisition Overview report, you gain access to a high-level snapshot of each channel and their efficacy in driving traffic to your website. Referral traffic is defined as a segment of traffic that arrives on your B2B website via another source, like through a link on another domain. How are users arriving?

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

QuanticMind

AUGUST 28, 2023

Pull a domain report to see the top performing domains and create a custom “allow” list to further drive performance. And because advertising budgets tend to be finite, advertisers will often measure the success of a conversion campaign by controlling for cost.

Advertisements 74

Advertisements Advertising Cost per Acquisition Conversion 74

SpotMe Blog

APRIL 4, 2023

By acquiring an exceptional international team, a market-leading end-to-end event technology solution, and deep domain expertise in key industries, Swiss Post is strengthening its role as a trustworthy carrier of sensitive customer and business information, supporting companies in their digital transformation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

Litmus

SEPTEMBER 17, 2021

You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Or perhaps you’re rebranding or going through an acquisition or merger. Maybe you’ve decided to go from a shared IP to a dedicated IP or from your parent domain to a subdomain just for emails. What’s an IP or domain warm-up?

Domain 72

Domain Planning Deliverability CAN-SPAM 72

RebelMouse

APRIL 5, 2023

For Google Analytics 3 (Universal Analytics), click on the Acquisition menu, navigate to All Traffic , and then Source/Medium. For Google Analytics 4 (GA4), click on the Reports menu, then Acquisition, and finally Traffic Acquisition. FAQs Want to know more about SmartNews? Here’s how to see that data.

Practices 52

Practices Best Practices Mobile Advertising Validation 52