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Why Invest in Case Studies: What They Are and Why They Matter

Optinmonster

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. Reviewing the top SERPs gives you a blueprint of what works. Yes, better.

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Marketing Change Catalysis | These Mini Case Studies Address Common Challenges

Adobe Experience Cloud Blog

Process documentation can be daunting. First, rather than focusing on all the processes Brenda completes by herself, focus on documenting the inputs Brenda requires from others to accomplish her objectives. Second, document how Brenda’s outputs become the inputs of others. Transforming said data into insights is one thing.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. The content creation experts at Contiem recommend using things like conversational tone, personal pronouns, short sentences, and a visually appealing format to create meaningful product documentation.

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Are You Leveraging the Power of the Case Study Effectively in Your Marketing Strategy?

Martech Advisor

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

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Leveraging Customer Success for New Business Opportunities

B2B Digital Marketer

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

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Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report

Trade Press Services Newsletter

Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing. A documented marketing strategy is essential. The best news from this year’s report? Speaking engagements are back with a bang.