Contently

AUGUST 2, 2021

The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. Third, the program provides Document Object Model (DOM) click tracking, which uses code snippets to report when visitors click on specified links, buttons, and images.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Brightedge

MARCH 31, 2022

Search engines like Bing and Google provide extensive documentation for web admins. Google has been vocal about many aspects of how its algorithm works, with regularly updated documentation, Youtube videos, blog posts, tweets, and more. The Google Algorithm Is a Complete Mystery. Generic Top-Level Domains Improve Rankings.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

ClearVoice

MARCH 31, 2023

If Google catches your AI-generated content, they’ll penalize your content, which lowers your SERP rankings. Briefs merge information from multiple stakeholders into one document. Let’s say you want to generate widget content for Facebook or Twitter. The answer is yes. Can Google detect AI content? The answer is no.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Brightedge

AUGUST 2, 2022

Google has published documentation about how to write high-quality reviews. This is a valuable summary for SEOs and marketers that don’t have time to read the full document. In the last couple of weeks, you may have noticed a decrease in the number of times the People Also Ask feature appeared in the SERPs.

SEO 52

SEO Guidelines FAQ Ad Frequency 52

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. Structured data is also at play here. Don’t remember?

Organization 78

Organization Marketing Websites Optimization SERP 78

Moz

JANUARY 3, 2019

Multimedia: Evaluate SERP and add desired media Are you providing other desired media types? Optimize for intent: Evaluate SERP and PPC, note which SERP features show up You want to also optimize for intent. So you want to evaluate that SERP. A lot of pages miss this. That would be a clear CTA. It's important to have. ?

SEO 69

SEO SERP Tagging PPC 69

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented. Be Well-Prepared.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” The document is broken into 14 categories including SEO Analysis, Domain, Links, Keyword, Social Media, Developer and Data Sources, to name a few. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Leadspace

FEBRUARY 19, 2018

One survey of more than 750 industry professionals found that 92% of B2B webinar attendees downloaded documents or presentations, 81% asked the presenter a question about the company, and 60% participated in further research. Most B2B brands are familiar with “the big three” platforms: Twitter , Facebook , and LinkedIn.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. But let’s be honest: at this point, that really just means Google.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Moz

SEPTEMBER 17, 2020

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. I would love to talk in either the comments or on Twitter about exactly what I mean by emergent ranking factors. Posted by rjonesx. But it wouldn't be a direct influence. It would be indirect.

Lead Scoring 62

Lead Scoring Lead Ranking Correlation Domain 62

Moz

JULY 23, 2019

Meta description – The infamous meta description tag is used for one major purpose: to describe the page to searchers as they read through the SERPs. OpenGraph and Twitter data are important to sharing but are not required per se. Resource type – This is used to name the type of resource the page is, like "document."

Tagging 63

Tagging SEO Copyright Click Rate 63

Contently

AUGUST 2, 2016

The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. Third, the program provides Document Object Model (DOM) click tracking, which uses code snippets to report when visitors click on specified links, buttons, and images.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Conductor

JANUARY 19, 2022

YouTube tags function similarly to hashtags on Twitter or Instagram. If you add YouTube tags that aren’t relevant to the video in an effort to climb up YouTube’s search engine results pages (SERPs), you could be penalized by the channel. They provide important context to the videos you post. Aim for accuracy and relevancy.

Tagging 52

Tagging Youtube SEO Optimization 52

Moz

OCTOBER 15, 2020

If you want to use these indexing APIs yourself, you have a number of potential options: Richard Baxter wrote an excellent post on using SEO Tools for Excel with Google’s API Google’s Indexing API documentation. So imagine you share a URL on Twitter. Indexing & ranking. That's talking about indexing. Generate search clicks.

SEO 64

SEO API Tips Best Practices 64

Biznology

JUNE 6, 2012

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). Follow him on twitter @James_Mathewson. How to build an IA using keyword research.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Moz

MAY 16, 2019

If you want to use these indexing APIs yourself, you have a number of potential options: Richard Baxter wrote an excellent post on using SEO Tools for Excel with Google’s API Google’s Indexing API documentation. So imagine you share a URL on Twitter. Indexing & ranking. That's talking about indexing. Generate search clicks.

SEO 70

SEO API Tips Content 70

Unbounce

MAY 24, 2021

Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Create Twitter threads with your pages included . Twitter threads receive higher engagement. Jump to a Way to Drive More Traffic. That’s the tweet.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Hubspot

AUGUST 22, 2011

Your keyword list should be a living and breathing document that you review and update at least once a month. Write a few blog posts and share them on Twitter, Facebook, Google+, and LinkedIn. Using search volume and competition as your measure, narrow down your list to 10-15 keywords you would like to rank for.

SEO 28

SEO Marketing & Strategy Lead Scoring Lead Ranking 28

KoMarketing Associates

JULY 28, 2020

And according to research , about half of today’s B2B organizations have a documented content marketing strategy in place designed to do just that. These estimates will also help dictate the level of content production that will be necessary to be seen on the first page of SERPs.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Single Grain

AUGUST 14, 2023

” In fact, I recently got this question through Twitter DM from a follower who really enjoyed my content: Whether you’re a seasoned marketer or just starting out, creating content that’s interesting can be a daunting task. I’m going to tell you here what I told this guy on Twitter. What should I do?”

Content 52

Content Storytelling SERP Advertising Agencies 52

Moz

SEPTEMBER 12, 2019

In this post, I’m going to document this process for your agency as fully as I can to ensure that everyone on your team has a clear workflow when puzzling local SEO scenarios arise. Don’t accept work under any other conditions than that all parties understand Google’s power, unpredictability, and documented guidelines.

Paid Search Agency 49

Paid Search Agency Advertising Agencies Ad Agencies Google 49

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Half of the clicks on SERPs go to the top 3 results. Marketingsherpa ). Sparktoro).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Online Marketing Institute

MAY 18, 2010

How many pages are actually getting indexed and included in SERPs by search engines? It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. How many off site? How many and what type of videos are being published on the corporate site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Method and Metric

JUNE 14, 2019

We know there are hundreds of ranking factors Google uses when it comes to being displayed on the SERPs and Google is typically very selective on the information they choose to share with us. We see FAQPage markup and Howto markup capable of enabling site owners to detail aspects of featured snippet type results that we may see in SERPs.”

SERP 68

SERP SEO PageRank Wiki 68

Hubspot

DECEMBER 12, 2011

SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Sitemap - A special document created by a webmaster or a piece of software that provides a map of all the pages on a website to make it easier for a search engine to index that website.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Brightedge

JULY 6, 2022

There have been several updates to Search Central documentation, including clarification around how Google crawls pages and important information about product variants which could affect ecommerce. Google Updates Googlebot Documentation. Featured snippets, which occupy “ position zero ” in SERPs, are considered prime real estate.

Marketing AI 52

Marketing AI SEO Ad Frequency Guidelines 52

Brightedge

JULY 6, 2022

There have been several updates to Search Central documentation, including clarification around how Google crawls pages and important information about product variants which could affect ecommerce. Google Updates Googlebot Documentation. Featured snippets, which occupy “ position zero ” in SERPs, are considered prime real estate.

Marketing AI 52

Marketing AI SEO Ad Frequency Guidelines 52

Single Grain

NOVEMBER 20, 2020

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Advanced: $399 per month which offers unlimited SERP position history and you can save up to 100 keyword lists.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Scoop.it

JUNE 8, 2023

At least 65% of content marketers report operating with a fully-fledged, documented marketing strategy to push their websites, and drive traffic toward them. Whereas, today, apps like Facebook, Instagram, Twitter and TikTok – ‘The Big Four’, if you will – are more akin to very cleverly-disguised advertising tools.

Promotion 86

Promotion Marketing Websites Effectiveness Marketing Analytics Tools 86

Moz

JUNE 21, 2020

Handing off the home stretch between the physical locale of the business and the customer’s front door is a phenomenal act of trust, and unfortunately, the local SEO industry has long been documenting the damages of trust misplaced. Build the strongest local SERP presence you can. Build your business for customers.

Work Management 75

Work Management Marketing Management SERP Fulfillment 75

Hubspot

MARCH 15, 2012

Aggregating comments in this manner not only feeds your blog, but it also lets you bring in reviews from all your online properties -- Twitter (don't forget to embed those tweets in your post), Facebook, the comments section of your blog and product pages, etc. Tailor it to Your Point of Sale. But when I close business, it's not online!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Content Marketing Institute

JULY 17, 2018

But it made the move to primarily use mobile index for search engine result pages (SERPS) because people increasingly search for content on their mobile devices more than on their desktops. Will we see some symbol in the SERPs? You will see the number of pages and documents Google has discovered. Why mobile-first?

SEO 89

SEO Mobile Marketing SERP Keywords 89

Directive Agency

APRIL 15, 2022

Implement SEO tactics like researching SERPs, using relevant keywords, adding internal and external links, optimizing headings and more to craft content that’s more likely to rank for the chosen keywords. Tutorials & Documentation. Search Engine Optimization (SEO). Social Media Marketing.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Moz

MARCH 15, 2021

Stories with this structured data type appear to have significantly improved visibility in the SERPs, and we can see publishers aggressively utilizing it for large events. For instance, the below screenshot shows you the mobile SERP for the query “us election” on November 3, 2020. Google vs. Twitter and the need for real-time updates.

Tools 67

Tools SERP Google Twitter 67

Moz

JUNE 21, 2020

Handing off the home stretch between the physical locale of the business and the customer’s front door is a phenomenal act of trust, and unfortunately, the local SEO industry has long been documenting the damages of trust misplaced. Build the strongest local SERP presence you can. Build your business for customers.

Work Management 66

Work Management Marketing Management SERP Fulfillment 66

Unbounce

AUGUST 6, 2021

At first, your technical knowledge of your product might naturally find its way into your document, but you’ll want to avoid jargon and keep it simple for your customers. Jump on Quora, Twitter, Instagram, Reddit, LinkedIn, and YouTube to find out what your audience is curious about and how they engage with those topics online.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144