Conductor

JANUARY 19, 2022

YouTube tags are critical for optimizing a video for YouTube and search engines overall. Let’s dive into why you should include YouTube tags in your video marketing and optimization strategy, both for YouTube and for other search engines. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Act-On

SEPTEMBER 24, 2023

Here are a few things to remember when it comes to page titles: Give each page a unique title tag. It generates real-time reports that detail each page’s SEO performance, along with recommendations on how to improve it. Simple SEO: Use ALT tags. ALT tags let you add a text description to every page image.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Martech

DECEMBER 18, 2023

It’s important to document key details on each project, such as goals and objectives, the source of data input, AI tools used, target metrics, risks and results, so that AI efforts can be quantified and reported on to provide an understanding of the efficiency they may result in. Dig deeper: MarTech’s generative AI pledge 5.

Marketing AI 116

Marketing AI Digital Asset Management Enterprise Management Work Management 116

Sprout Social

SEPTEMBER 11, 2023

Using generative AI tools like ChatGPT has become commonplace today. Natural language generation Natural language generation (NLG) is a technique that analyzes thousands of documents to produce descriptions, summaries and explanations. It analyzes and generates both audio and text data. How does NLP work?

Marketing AI 107

Marketing AI Process Lead Ranking Analysis 107

Martech

AUGUST 15, 2023

Naming conventions: Power DAM search functionality by providing search terms within names that do not require further tagging. Understand how to make search faster in your DAM Learn about document classification It is often said that the highest form of flattery is theft, but let’s call it “borrowing.”

Digital Asset Management 74

Digital Asset Management Enterprise Management Work Management Marketing Management 74

Convince & Convert

JANUARY 31, 2024

Mac allows you to color code your folders using tags. Simply right-click on a folder you want to color-code and choose “tags” from the menu. You’ll see a list of colors, choose the one you like and your folder will be colored and a tag will be added to it. But can you change the color of folders on Mac or Windows? Absolutely!

Social Media 130

Social Media Efficiency Work Management Marketing Management 130

Brightedge

FEBRUARY 4, 2022

In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search engine optimizers with clarity about a handful of long-running uncertainties. New Robots Meta Tag (indexifembedded) Added to Documentation. Google Updates SafeSearch Documentation.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

Brightedge

OCTOBER 11, 2022

Follow the steps below to start using IndexNow: Create and host an API Key: You need to generate an API key to verify ownership of your site and any submitted URLs. You can use Bing’s API generation tool to do this. IndexNow has published extensive documentation. Consult the published documentation for an overview of these.

Practices 127

Practices Trends Best Practices API 127

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. What to expect when you optimize lead generation forms. Forms deserve far more consideration than they get.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Zoominfo

MARCH 24, 2021

If your marketing campaigns aren’t generating leads or your lead-to-customer conversion rate is low, poor data might be the cause. For instance, the CEO who downloads your whitepaper might not appreciate getting an email notification to download the same document. It’s hard to put a price tag on that. What To Do About Bad Data.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Just look at the hype that was generated around the teasers for each season of Game of Thrones before it started.

Planning 100

Planning Content Marketing Generation Content 100

Brightedge

MARCH 31, 2022

It’s a tried-and-true hook for generating interest, and could not be farther from the truth with 74% of companies investing in SEO in 2021. Search engines like Bing and Google provide extensive documentation for web admins. Meta Tags Are Irrelevant for SEO. Generic Top-Level Domains Improve Rankings. SEO Is Dead.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Heinz Marketing

OCTOBER 20, 2022

For years, B2B organizations have focused on developing content to support their demand generation efforts. They should then spend time sifting through their website and document the following information for each competitor: Links to resource centers. General thoughts. The company blog and any other content pages.

Analysis 122

Analysis Top of Funnel Content Demand Generation Agencies 122

Huptech Web

OCTOBER 6, 2023

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What is User-Generated Content (UGC)? But wait, there’s more!

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Trade Press Services

JANUARY 15, 2024

When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership. Be sure to tag companies and individuals when sharing their content to encourage ongoing interaction.

Social Media 74

Social Media B2B Thought Leadership Media B2B 74

Contently

NOVEMBER 22, 2023

Is it to increase website traffic, boost engagement rates, or generate leads? How Contently can help: With Contently, you can keep your team on target by clearly documenting your content goals and strategy. The Anatomy of a Results-Focused Editorial Calendar 1. Objectives and KPIs What do you want to achieve with your content?

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Brightedge

JANUARY 27, 2020

Strong lead generation strategies and practices can build businesses, while errors and mistakes can result in poor ROI and countless sales left on the table. We wanted to discuss the best practices for lead generation and techniques with our community. Here are a few best practices for lead generation that we find work well.

Top of Funnel 59

Top of Funnel Lead Generation Lead Scoring Lead Ranking 59

Brightedge

FEBRUARY 4, 2022

In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search engine optimizers with clarity about a handful of long-running uncertainties. New Robots Meta Tag (indexifembedded) Added to Documentation. Google Updates SafeSearch Documentation.

SEO 52

SEO Mobile Advertising Tagging Paid Search Agency 52

Sprout Social

FEBRUARY 23, 2022

Consider the types of personalized shopping experiences given to consumers that would be impossible without social media: Showing off your products: Through user-generated content and influencers, you can give your products a human touch and a serious sense of social proof. Check out the options below: Tagged product posts and Stories.

Ideal Customer Profiles 127

Ideal Customer Profiles eCommerce Top of Funnel Tagging 127

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. Businesses or creators can not tag products while scheduling reels with Meta. Go through our detailed help document to win over Instagram strategy. Here’s another one: SocialPilot’s Free Instagram Caption Generator.

Tools 85

Tools Tips Ideal Customer Profiles Paid Search Agency 85

Launch Marketing

SEPTEMBER 30, 2020

To make content marketing work, marketers and writers need to be generating content on a regular basis. You can also use the graphs generated by Google Trends as images in your own content. ThingLink – If you are looking for an easy way to tag things inside an image with links to documents, videos, music and more, ThingLink is for you.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Optinmonster

MARCH 13, 2023

Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. You can always use OptinMonster’s page-level targeting or WordPress category and tag targeting to display specific optin campaigns on certain pages or post categories.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Zoominfo

MARCH 10, 2021

Customers may expect to sign contracts, receive periodic updates, comprehensive documentation, and access to service reps when problems arise. Also known as the lower-volume, higher-price method, enterprise sales focuses on providing sophisticated, cutting-edge solutions that justify their high price tag. Enterprise Sales.

Paid Search Agency 162

Paid Search Agency Companies Startups Pricing 162

Salesforce Marketing Cloud

OCTOBER 4, 2022

Imagine your company has individual departments that generate content around sales, support, technical documentation, training, and pricing. A taxonomy is a collection of terms or tags to organize information. This makes it much easier to search for the right documents and files. But it goes deeper. That’s a good thing.

Classified Ads 98

Classified Ads SIC Word of Mouth Paid Search Agency 98

PureB2B

MAY 15, 2017

The search for the next innovation in lead generation is an epic ongoing quest. They generate responses based on relevance to a user’s input text. These keywords are tagged by your bot as the specific task it needs to accomplish. How Chatbots Can Help With Lead Generation. Two-Way Communication. Swift Action.

Lead Generation 78

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 78

Zoominfo

AUGUST 25, 2020

Think about it: if marketing starts working on a campaign that generates poor quality leads, it’s back to the drawing board. Take the time to label or tag these notes so you’re able to search for them on the go. Both on an individual and departmental level. Campaign ROI: Successful marketing campaigns should produce solid ROI.

Product 221

Product Work Management Marketing Management Planning 221

PureB2B

MAY 15, 2017

The search for the next innovation in lead generation is an ongoing epic quest. They generate responses based on relevance to a user’s input text. Your bot tags these keywords as a specific task it needs to accomplish. How Chatbots Can Help With Lead Generation. “Geeks want machines that do things without asking.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Customer Experience Matrix

APRIL 21, 2009

Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. The obvious answer is “it depends”, but that just begs the question, “Depends on what?”

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Contently

OCTOBER 4, 2016

Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator. Custom tagging and infinite scroll for easy and flexible content organization, discovery, and SEO. Optimized for lead gen.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Brightedge

JUNE 16, 2022

And sites hosting AI-generated content have taken a beating by most accounts. Google Search Central documentation has been updated as well, so check that out. Familiarize yourself with both the Video Learning markup and the general video schema. John Mueller Advises Against Use of Company Name as Default Image Alt Tag.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Brightedge

JUNE 16, 2022

And sites hosting AI-generated content have taken a beating by most accounts. Google Search Central documentation has been updated as well, so check that out. Familiarize yourself with both the Video Learning markup and the general video schema. John Mueller Advises Against Use of Company Name as Default Image Alt Tag.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Sprout Social

FEBRUARY 18, 2020

It extends out to posts that write about your brand without tagging you. While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. In the below post, Project Juice was tagged on the photo and in the location. Posts that tag you in their photo.

Social Media 133

Social Media Brand Identity Branding Media 133

SocialPilot

JANUARY 21, 2024

Luke was an absolute gem to work with, and his contributions helped us achieve a fantastic level of engagement and generate valuable leads. Although not deliberate, Influencer content also gets counted as user-generated content. Define Your Campaign Goals I always start by documenting the goals I want to achieve. That’s not it!

Social Media 94

Social Media Media Paid Search Agency Marketing Budget Creation 94

Smashmouth Marketing

AUGUST 4, 2009

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. Tags: lead nurturing demand marketing ebook whitepaper sales. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Specifically the section of the impact on opportunities won.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Marketing 261

FEBRUARY 20, 2021

For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. Website and Blog Meta Tags Template. Content Repurposing Template.

Template 62

Template Resources Planning Top of Funnel 62

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. You can also generate an immediate response or action with the right kind of content. They can be a fun way to document your activities as a brand and share them with your audience.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Planning Work Management 113

Conductor

JANUARY 13, 2021

They provide insights for meta descriptions and H tags. Document these objectives and align them to your goals to help measure your performance. Example: Your marketing goal may be lead generation. Ensure your meta description and all header tags are accounted for. What, specifically, do you need them to do next?

SEO 93

SEO Process Copywriting Lead Scoring 93