Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. As you likely already know, SEO is key to online success.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Top Rank Marketing

OCTOBER 30, 2023

SERP (Search Engine Results Page): The page that displays the results of a user’s search query. Ranking higher on the SERP increases the likelihood of your content being clicked and visited. Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent.

Search Marketing 122

Search Marketing SEO Mobile Advertising Long Tail Marketing 122

ClearVoice

JUNE 17, 2024

Navigating the complex landscape of content creation and distribution is no small task, and with so much at stake, it’s crucial to get it right. Now, if all your content does is promote Puffleberry brand products, a few things are likely to happen: You won’t show up very high in the SERPs.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Top of Funnel Planning 52

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. Use keyword research tools to get more insights In step 2, where you analyze the results of your data collection initiatives, there’s a good chance you’ll uncover several phrases or topics.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Marketing Insider Group

MARCH 13, 2023

Sales and marketing experts , Televerde, saw a 4x increase in ranking keywords after prioritizing the connection their content made with their audience. Below, we’re recognizing 10 small businesses that deserve content marketing awards for not only their commitment, but also their impressive results. 3…2…1…Action!

Marketing Budget 212

Marketing Budget Work Management Marketing Management Marketing Budget Creation 212

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants.

Enterprise Management 137

Enterprise Management Marketing Management Search Marketing Lead Ranking 137

Only B2B

DECEMBER 8, 2020

1 Content Distribution. When you are spending so much of your precious time in developing a great piece of writing it is very important that you distribute it to the channels that will yield more traffic. Distribute your content to get more exposure and links. 5 Keywords Still Do Wonders. Where To Use Keywords.

Traffic 127

Traffic Lead Ranking Lead Scoring SEO 127

Martech

DECEMBER 13, 2023

.” But with the mainstreaming of AI in marketing and SEO , Wix added AI capabilities to its SEO tools to increase access to SEO capabilities: Within the editor, the Create AI text tool allows users to generate keyword-focused copy intended for specific page types and intents.

CMS Development 110

CMS Development SEO Trends API 110

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. Get more leads.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

Marketing Insider Group

JUNE 1, 2021

You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. For content marketing to deliver ROI and be meaningful, you need to be consistent in publishing and distributing it. Engagement means different things on each platform but typically includes shares, comments, and referral traffic.

Marketing Analytics Tools 329

Marketing Analytics Tools Content Marketing Work Management Marketing Management 329

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. Use keyword research tools to get more insights In step 2, where you analyze the results of your data collection initiatives, there’s a good chance you’ll uncover several phrases or topics.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Marketing Insider Group

JULY 29, 2020

Take your revenues, divide your costs to produce and distribute, slap the resulting percentage in your slide deck, and show off at the next quarterly meeting. SERP Improvement and Sales Collaboration. Part of content marketing focuses on helping pages rank for certain keywords. Calculating Content Marketing ROI.

Top of Funnel 335

Top of Funnel ROI Lead Scoring Lead Ranking 335

Moz

NOVEMBER 20, 2019

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? Find relevant keywords.

Keywords 52

Keywords Research Eye-Tracking Domain 52

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Navigate the Channel

DECEMBER 15, 2023

The Importance of Content Marketing Content marketing is the strategic creation and distribution of valuable, relevant, and consistent content to attract and engage a clearly defined target audience. You can experiment with different content formats, distribution channels, or messaging to better align with your goals.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Moz

SEPTEMBER 21, 2020

If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Pick your poison (distribution strategy). Now that you're ready to begin recording your video, decide where your content will be distributed.

SEO 85

SEO Top of Funnel SERP Content 85

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. As our VP of Professional Services, Heather Pidgeon, said, “Brands need to get beyond keywords and focus on understanding and analyzing audience intent.

Lead Ranking 130

Lead Ranking SERP Content CAN-SPAM 130

Conductor

APRIL 15, 2021

If you are flying solo, the first thing you’ll want to focus on is learning how to conduct keyword research. Here is a quick step-by-step guide: Step 1: Create a list of keywords relevant to your business. Step 2: Bucket these based on keyword intent across buyer’s journey stages. Step 4: Conduct competitive keyword research.

SEO 111

SEO Marketing & Strategy Content SERP 111

Marketing Insider Group

JANUARY 16, 2023

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. Both easy and free, Google Alerts will notify you when a specific keyword or phrase is found on SERPs. Increasing Competition. Google Alerts. Industry Blogs and Newsletters.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Brightedge

NOVEMBER 17, 2021

Mirroring the user experience on sites like Instagram and Pinterest where users scroll through results infinitely, continuous scroll will automatically load results beyond the first page – the first ten organic results – in mobile SERPs (search engine results pages). How to Optimize for Continuous Scrolling.

Google 85

Google SEO SERP CTR 85

ClearVoice

MAY 24, 2023

How to Distribute Thought Leadership Content Creating thought leadership takes more than posting on your blog. It’s designed to drive engagement and start conversations, so thought leadership needs content distribution. Interesting and engaging thought leadership increases your visibility without fighting through the SERPs.

Thought Leadership 81

Thought Leadership Content Distribution SEO 81

B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content.

SEO 98

SEO Practices Best Practices Lead Ranking 98

accelerate agency

JANUARY 4, 2021

It’s one of those hundreds of different terms related to the process of improving the SERP ranking of any webpage. Target Keyword Anchor Text- This anchor text either exactly or partially matches the target keyword of the linked-to page. Link building’ would be target keyword anchor text for our above example. .

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

Zoominfo

FEBRUARY 25, 2021

As a business methodology, it is the process of attracting customers by creating and distributing relevant content and valuable experiences personalized to their specific needs. Just like sales automation, marketing automation software can do those repetitive tasks for you, freeing marketers to focus on creation, rather than distribution.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Animalz blog

MAY 2, 2023

That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages). We will see more companies creating more search content targeted at the same number of keywords. Companies will be less discerning and more willing to tackle any keyword with a passing relevance to their product.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

seo.co

NOVEMBER 10, 2022

It can be used for keyword research , competitor analysis, and backlink monitoring. Ahrefs is probably the best SEO tool that allows you to monitor keywords, link opportunities, and competitors. One advantage Ahrefs has over SEMrush is the ability to follow up on keyword suggestions found through its main feature: Keywords Explore.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Optinmonster

JANUARY 29, 2024

Step 2: Figure Out What It Cost You To Distribute the Content Again, don’t forget those in-house costs. You’ll also need to include the cost of any special tools or software required for either content creation or content distribution. Backlinks Count the number of links from other websites pointing to yours.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

seo.co

DECEMBER 9, 2020

By doing things that Google likes, we can make Google “happy,” and therefore increase our chances of ranking higher in the SERPs. First, the entries in SERPs should be relevant to the search query—in other words, they should be on topic. Basically, we know that Google prioritizes certain websites over others with its ranking algorithm.

SEO 80

SEO Google CAN-SPAM Lead Ranking 80

Conductor

JULY 8, 2022

Openly discussing insights you’ve uncovered from the platform, like audience search behavior , how your competitors are executing their content strategies , or how this keyword or page is important to review regularly, is a great way to drive interest, get buy-in, and ultimately increase internal platform adoption.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

Content Marketing Institute

OCTOBER 22, 2018

You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. Keyword search volume. The keyword search volume metric refers to the number of searches performed for a keyword within a time frame – how many times people search “Formula 1” on Google in a month? Image source.

Lead Ranking 89

Lead Ranking Lead Scoring Domain SERP 89

Conductor

JANUARY 13, 2021

We recommend the following team structure to ensure all the appropriate perspectives are represented: SEO experts provide keyword research and help you ideate with the customer’s voice, questions and needs top of mind. Digital Marketers express content needs for their campaigns and develop strategies for distribution.

SEO 93

SEO Process Copywriting Lead Scoring 93

Zoominfo

FEBRUARY 25, 2021

As a business methodology, it is the process of attracting customers by creating and distributing relevant content and valuable experiences personalized to their specific needs. Just like sales automation , marketing automation software can do those repetitive tasks for you, freeing marketers to focus on creation, rather than distribution.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Kevin Indig

MAY 29, 2023

In fact, a recently leaked document outlines how Open Source is a threat to Alphabet, Microsoft and OpenAI since models are cheap enough to evolve in a distributed way. E-commerce keywords show marketplace-like results. Before AI, Google was able to rearrange snippets and sometimes SERP features. Search would move to the OS.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Martech

JANUARY 10, 2022

A successful enterprise SEO implementation will find ways to inject SEO knowledge into existing training programs and identify internal evangelists to broadly distribute the messages. Do you want to improve SERP rankings or the time visitors spend on your site? Training needs to be comprehensive, consistent, and continuous.

SEO 107

SEO Budget Programs Paid Search Agency Training 107

ClearVoice

AUGUST 7, 2023

The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building. From an SEO standpoint , it’s not just about spotting high-volume keywords. That’s the pinnacle.

Top of Funnel 52

Top of Funnel Lead Ranking Lead Scoring Digital Marketing Funnels 52

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72