Webbiquity

FEBRUARY 23, 2016

” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Anyword

JANUARY 31, 2019

Most people have one or two sources they turn to daily, and rely on their networks on platforms like LinkedIn, Twitter, and Facebook to fill in the rest. Distribution is now the key for effective storytelling. Here are their suggestions, as well as some Keywee favorites: Industry Sources. Campaign (Asia, India, etc.). Marketing Land.

Storytelling 53

Storytelling Emarketing Aggregators Newsletter 53

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” and 5% figures, respectively, reported by eMarketer earlier this year.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Parse.ly

NOVEMBER 8, 2018

Last year, eMarketer estimated spend on native advertising to be $22.09 Running a campaign: Build better distribution programs. Easily report on the performance of their campaign by using tags: You can also optimize your efforts by tying off-site distribution to on site reader engagement. And that number will continue to grow.

Sales Cycle 55

Sales Cycle Advertising Agencies Emarketing Distribution 55

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 30, 2013

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Image courtesy of eMarketer. LinkedIn Marketing. For most B2B marketers, LinkedIn represents a significant source of quality traffic, albeit in small percentages. Here are two resources we wrote about LinkedIn over the past year. Final Thoughts.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

distribion

NOVEMBER 9, 2016

The importance of email marketing as part of the distributed marketing mix. – eMarketer. He also loves meeting new people – connect with him on LinkedIn or Twitter. Download part one of the Reply All ebook series to learn: Flatout fundamental insights to crafting compelling emails that deliver results.

Stats 79

Stats Email Marketing Trends Work Management 79

Webbiquity

JUNE 16, 2015

But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. eMarketer ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. According to eMarketer, digital ad spending in the U.S. Optimize for in-feed consumption People come to LinkedIn and Facebook to consume content, not click on an ad that redirects them to another site and asks them to fill out a form.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Adobe Experience Cloud Blog

AUGUST 19, 2016

The second is that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer. At the same time, technology advancements are driving our content marketing efforts further, allowing us to distribute on more channels and measure our results.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Industrial Marketing Today

APRIL 30, 2010

Re-route - Find new and interesting ways to use and distribute your content. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale.

Planning 60

Planning B2B Marketing Emarketing B2B 60

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Directive Agency

MAY 2, 2017

When you create a blog post, you have to promote it on B2B marketing platforms like Twitter, LinkedIn, and industry-specific forums. Aside from actively distributing it and hoping that influencers notice enough to repost it, you should also include them in your blog. Tactic #5: Collaborate with them on a video.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

markempa

AUGUST 1, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

NOVEMBER 17, 2005

It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Share your comments.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

distribion

NOVEMBER 2, 2016

eMarketer estimates that overall retail sales grew by 3.5% He also loves meeting new people – connect with him on LinkedIn or Twitter. Is your brand ready for the holiday season madness? The National Retail Federation predicts similar results this year that would follow this upward trend. The post The M.E.R.R.Y.

Email Marketing 57

Email Marketing Planning Tips Multi-Channel 57

markempa

APRIL 6, 2006

Recording speeches or teleconferences for later distribution. Recording speeches or teleconferences for later distribution. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ideas or tips of the day. Short interviews with thought leaders and industry experts. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Vidyard

DECEMBER 17, 2020

LinkedIn Video Statistics 3.4 of internet users ( eMarketer, 2019 ). Digital video’s share of time spent in relation to TV is higher in Canada than in any other country in eMarketer’s global forecast ( eMarketer, 2019 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). LinkedIn Video Statistics.

Statistics 157

Statistics Video Marketing Planning Business 157

markempa

JUNE 7, 2005

Properly written and distributed an email marketing campaign can provide incredibly detailed information and customer intuition that will help your sales staff know what your customers are interested in. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

MAY 24, 2005

One of my clients; centrally qualifies all their leads (via phone) against their universal lead definition with in 2-hours, distributes and requires their field sales force to follow up on those that are sales ready within 8-hours. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Hubspot

AUGUST 20, 2019

Emarketer ). eMarketer ). LinkedIn Statistics. There over 530 million user profiles on LinkedIn. LinkedIn ). 80% of social media B2B leads come from LinkedIn. LinkedIn ). There over 530 million user profiles on LinkedIn. LinkedIn ). 80% of social media B2B leads come from LinkedIn.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

markempa

JUNE 8, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Vidyard

MARCH 23, 2021

LinkedIn Video Statistics 3.4 Social media, websites, and YouTube are the most popular places to distribute video content. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Stats Around Video Engagement 2.5 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Digilant

APRIL 2, 2024

At the beginning of 2024, eMarketer raised its forecast for U.S. This year, eMarketer now expects social network ad spending to hit $82.9 LinkedIn: LinkedIn stands apart as a business networking platform for professionals, companies, and recruiters. social network ad spending by an impressive 10 percent. billion by 2026.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Webbiquity

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. 81% of B2B marketers use Facebook to distribute content. eMarketer ). 85% of B2B marketers use Twitter to distribute content. 10 LinkedIn Statistics and Facts.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

OCTOBER 16, 2012

eMarketer ). Half of all social media users are between 25 and 44 years old, but the age distribution varies widely across social networks. and LinkedIn is the “oldest” network, with 79% of users age 35 and older. eMarketer ). 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JANUARY 19, 2011

Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement). B2Bs Tap Social to Boost Search by eMarketer. YouTube) to enhance your brand presence online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

SEPTEMBER 27, 2018

Email is the most-used vehicle for distributing their content according to 93% of B2B marketers. LinkedIn is a close second with 89% of marketers using it. Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). LinkedIn is used for content distribution by 94% of B2B marketers.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Martech Advisor

SEPTEMBER 25, 2019

A supply-side platform (SSP) is defined as a tool used to coordinate the supply and distribution of ad inventory to and from advertisers. Global digital advertising spends are expected to cross USD 333 billion in 2019, according to eMarketer’s Digital Ad Spending 2019 report. Are you leveraging a supply-side platform?

Paid Search Agency 43

Paid Search Agency Work Management Marketing Management Features 43

Content Standard

OCTOBER 10, 2014

According to eMarketer , 56 percent of its readers say they will increase spending on branding-related activities over the next 12 months. Creative marketers should peruse their webinar content, even if it’s several months old, for soundbites that can be repurposed on Twitter, Facebook, LinkedIn, Instagram, Vine, and other platforms.

Video Marketing 40

Video Marketing Planning Content Marketing Brand Identity 40