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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant. Yahoo’s rules are expected to be similar.

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[Announcement] Improved Display Rules to Convert More Website Visitors

Optinmonster

Nowadays, users are much more sophisticated… and unless you have a vital product they need with extreme urgency – you need to put a bit more effort into planning and implementing your conversion strategy. We made Display Rules better for YOU! Increase Conversions with OptinMonster’s Improved Display Rules!

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. “You can still garner value from ungated assets,” Rule says.

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How To Boost Your Business With Facebook Messenger Marketing

Optinmonster

billion active users , which accounts for 30% of all mobile phone messaging app users worldwide. Lead Generation. Later, you can use email marketing to deliver the content piece to users who optin. In addition to broadcasting new content, you can use Messenger to deliver personalized content to users.

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Introducing the New Publish Screen + HTML and Javascript Targeting Rules!

Optinmonster

Our team at OptinMonster has been hard at working making OptinMonster both the simplest and most powerful lead generation solution on the market. Two NEW targeting rules: Fine-tune your campaigns and target the right users with HTML and JavaScript targeting. Test Your Display Rules on Specific Pages.

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How To Create A WordPress Survey Popup for Your Website

Optinmonster

Figure out issues slowing down your lead generation , conversions, and sales. Survey Question Ideas to Generate Leads for Real Estate Businesses Did you find the properties you were looking for? Some WordPress survey popup plugins are hard to use for non-tech users and others are expensive. If so, please enter your email below.

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Klaviyo launches Klaviyo AI

Martech

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. New Klaviyo features use generative AI and other AI technology to create content and serve it to the right audiences. Why we care. AI capabilities.

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