Marketing Insider Group

JUNE 2, 2021

It’s essential for doing business in today’s digital environment. So, whether you’re a business owner or key employee looking to start a blog, a newly graduated university student, or someone who wants to change careers, learning all the skills it takes to be a rockstar content marketer will help you advance in almost any field.

Course 332

Course Content Marketing Planning Best Practices 332

Launch Marketing

AUGUST 23, 2023

Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape. It’s critical that a VP of Marketing understands both traditional and digital marketing methods and the trends driving the evolution of both approaches.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Martech

JANUARY 31, 2024

How and when you apply good leadership skills makes all the difference. The often-professed love of A/B tests among marketers stems from trying new things. When it’s time to adapt to change, here are three areas to consider: Embrace technological advancement and digital transformation. AI is just the latest. Some will be a fit.

Effectiveness 109

Effectiveness Work Management Marketing Management Planning 109

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. Where do you see this going and what are the skills, technologies and more people should be looking at/investing in to prepare for this “digital future”?

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Marketing Insider Group

OCTOBER 15, 2020

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. I’d love to see more marketers take advantage of the construct of a digital experience without slides.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

APRIL 26, 2024

Personalized gaming challenges : Games that adapt to the skill level and preferences of the player, with challenges suited to their abilities. Automated testing and debugging : Streamlining the testing phase of game development, identifying bugs and balancing issues more efficiently.

Marketing AI 95

Marketing AI Storytelling Content Budget Programs 95

Martech

FEBRUARY 12, 2024

First, she needed to ensure that her team had the skills and attributes required for this task. As far as skills go,” he said, “we need more poets than AI experts.” Here’s a list of those skills in priority order: Data Analysis. Digital Marketing Knowledge. Marketing and sales were two good examples. Project Management.

Paid Search Agency 102

Paid Search Agency Planning Ad Building Enterprise Management 102

Martech

MARCH 21, 2024

Success hinges on how well this technology can be aligned with your key business objectives to drive results, improve efficiency and create a sustainable competitive advantage in the digital age. Craft a roadmap for digital transformation with AI as a cornerstone. Assess your current digital ecosystem.

Marketing AI 105

Marketing AI Contingency Planning Work Management Digital Transformation 105

Top Rank Marketing

SEPTEMBER 1, 2023

MediaPost Attention metrics are the next frontier of digital ad measurement 36 percent of U.S. Thanks for taking the time to be with us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Paid Content 109

Paid Content B2B Marketing B2B Planning 109

Top Rank Marketing

DECEMBER 29, 2023

Digital Commerce 360 Surprise! ad market grew for the eighth month in a row, with digital advertising continuing to see greater growth than the traditional sector, according to newly-published analysis of interest to B2B marketers. MediaPost Which Technologies Are Moving the Needle on Digital CX?

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The question is no longer “why” data science, and the dialogue has shifted “how” to best leverage it.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Spiralytics

FEBRUARY 12, 2024

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. As such, businesses that want to thrive in the competitive landscape are now looking for SEO experts in the Philippines due to their unparalleled skills.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Top Rank Marketing

NOVEMBER 3, 2023

percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. MediaPost What Skills Are Most Important for Strategists? advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Webbiquity

SEPTEMBER 12, 2019

In the last two decades we have witnessed a massive change again, as education takes the digital highway. Norbert’s tech bar, set up with a wider scope, has a goal to turn their students into digital entrepreneurs by training them in digital literacy and citizenship. to deliver high-quality and (slightly) less costly education.

Marketing Management 162

Marketing Management Peer-to-peer Training Education 162

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.”

Marketing AI 91

Marketing AI Work Management Marketing Management Barriers 91

xiQ

MARCH 27, 2024

Behind every champion driver is a highly skilled pit crew, a cadre of strategists, and a team of engineers, each playing a pivotal role in achieving success. Behind every champion driver is a highly skilled pit crew, a cadre of strategists, and a team of engineers, each playing a pivotal role in achieving success.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Salesforce Marketing Cloud

APRIL 25, 2023

And demand for Salesforce skills is skyrocketing as companies need Trailblazers’ skills and their focused mindsets to drive success now and in the future. But according to a recent global Salesforce study , 76% of respondents reported they don’t feel ready to operate in a digital-first world when looking at the next 5 years.

Peer-to-peer 98

Peer-to-peer Communities Training CRM 98

Martech

OCTOBER 19, 2023

The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. Why isn’t it helping?

Marketing AI 111

Marketing AI Paid Search Agency Aggregators Forecasting 111

Salesforce Marketing Cloud

DECEMBER 19, 2023

We give specific, tested examples of prompts to use for sales enablement, customer research, social selling, call scripts, objection handling, and negotiation guidance. These credentials will not only help you gain valuable AI skills, but also give your company a competitive edge. Do customers prefer email or text?

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Martech

DECEMBER 12, 2022

In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., If talent and technology are top-of-mind for the C-suite, how can CMOs use the current macroeconomic environment to align their own strategies and close the martech skills gap?

Training 100

Training Spending Work Management Marketing Management 100

Salesforce Marketing Cloud

JANUARY 3, 2024

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. Discover how to set collaborators up for success with inclusive workflows, user research advocacy, and cross-skilling. This can create miscommunications. “I

Design 105

Design Validation Lock-In Class 105

Stevens & Tate

MARCH 21, 2024

The Evolution of Logo Design The digital age has ushered in a wave of innovation in logo design, with modern aesthetics taking center stage. Handmade and Calligraphic Elements: Incorporating handmade and calligraphic elements into logo designs adds a distinct personal touch that differentiates a brand in the digital space.

Design 91

Design Trends Loyalty Impressions 91

Martech

AUGUST 19, 2022

It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Integrating your marketing technology stack into a unified digital ecosystem can be challenging and time-consuming.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing Budget 108

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. It employs A/B testing to refine its messaging, thereby optimizing conversion rates continually.

Design 107

Design Marketing Websites B2B Ethics 107

Martech

SEPTEMBER 28, 2023

Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Becoming comfortable working directly with LLMs like ChatGPT is a skill that can only serve you well, even when these tools become easier to use and more integrated into our current technology.

Marketing AI 126

Marketing AI Work Management Generation Marketing Automation Services 126

Martech

SEPTEMBER 21, 2023

45% of business leaders say they are facing an AI skills gap and 74% said they plan to upskill or reskill existing workers, again according to Multiverse. The company is internally testing this and will soon expand to test with a handful of advertisers before bringing it to open beta in the coming months.

Marketing AI 101

Marketing AI Digital Asset Management Enterprise Management Gartner 101

ClickZ

MAY 25, 2023

Just as keyword generators didn’t replace search marketers, natural language models like ChatGPT can’t replace skilled copywriters. But, as with any tool, whether it’s a digital assistant or a hammer, or a food processor, your success comes from how well you use it.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Valasys

APRIL 19, 2024

However, from a broad perspective, most need more specialized skills, budget, and personnel to make impactful campaigns. No matter how talented, every in-house team can match such a depth of accumulated expertise and tried-and-tested strategic thinking. Agencies also possess invaluable specialized skills.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

TrustRadius Marketing

MARCH 11, 2022

Test scores, our perceived performance against different nations, and different elements have pushed education to the bleeding edge of national legislative issues, directly behind healthcare reform. These projects likewise help them learn technology skills they’ll need to succeed in the modern workforce. Digital Simulations And Models.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Martech

OCTOBER 30, 2023

Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B).

Personalization 118

Personalization Practices Allocation Enterprise Management 118

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Even in 2015, Episerver was locating itself in the digital experience platform category.

Digital Asset Management 102

Digital Asset Management Enterprise Management CMS Development Work Management 102

Salesforce Marketing Cloud

DECEMBER 5, 2023

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. What is cybersecurity?

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Martech

MARCH 13, 2024

Not only is this technology new, but it promises to do work for which we are being paid and consider ourselves skilled. The tools are only getting more advanced and we need to be learning and testing. The post Riding the AI tsunami: Harnessing creativity and efficiency in the digital age appeared first on MarTech. Get MarTech!

Marketing AI 109

Marketing AI Efficiency Creativity Copywriting 109

Walker Sands

MAY 18, 2023

Unlike most other forms of marketing that can take months to understand what works and what doesn’t, digital ads let you know what’s working pretty quickly. It is important to take strategic action, not urgent action.” — Izzy Koumjian , Digital Marketing Strategist Reallocation is the key here.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Salesforce Marketing Cloud

MAY 23, 2022

Salesforce Strategy Designer Certification Skills needed to become a Salesforce Certified Strategy Designer Ready to get certified? As the digital world continues to grow, companies are realizing more and more the importance of Salesforce skills , including admin, developer, architect, and, now, designer skills.

Design 98

Design Peer-to-peer Deliverability Validation 98

Modern B2B

DECEMBER 4, 2023

One of the most significant advantages of this system is the reduced reliance on complex coding skills, making it more accessible to all marketers. Preliminary tests have showcased its potential, illustrating how advertisers can efficiently leverage first-party data for amplified lead conversions.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Martech

JUNE 3, 2022

It is not surprising that many equate marketing operations with marketing automation; marketing automation platforms offer a lot of what marketing departments need in the digital space. Get the daily newsletter digital marketers rely on. Desirable skills come from several backgrounds. Marketing automation’s prominence.

Marketing Automation Services 103

Marketing Automation Services CMS Development Work Management Marketing Management 103