Buzz Marketing for Technology

MAY 4, 2010

Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Right now we can barely imagine the possibilities of this medium but the promise could really revolutionize the Page advertisement which is long overdue for some innovation. Tweet This! Share this on Facebook. Share this on Linkedin.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

AUGUST 11, 2010

Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

JANUARY 5, 2010

B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Remember this is the year that social starts to transform other areas of your organization! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Service 100

Service BtoB Digg Amazon 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns. Note: Avaya sells mobile solutions to businesses so I feel its my role to live by example and demonstrate to our potential clients how this might work. Tweet This!

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. I think B2B marketers really need to think and act more like a media house themselves. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. And Legal has been working and reworking policies on Social to adapt to the changes and they will continue to do so in light of disruptive technologies like GoogleWave. For Example …. Tweet This!

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. And Legal has been working and reworking policies on Social to adapt to the changes and they will continue to do so in light of disruptive technologies like GoogleWave. For Example …. Tweet This!

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

APRIL 27, 2010

So I embarked on creating my 2nd book which is now available called Social Media and the Contact Center for Dummies , to help you to grasp the opportunities and challenges of working within the new social media market landscape. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

JANUARY 12, 2010

The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results. .&# And the name has since spawned clothing, logos, flashvideos, and the slogan “Save Mister Splashy Pants.&#. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Digg 100

Digg Advertising Agencies Buzz PR 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. How … Facebook! Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

From there the work began with Edelman to classify them into key conversational issues (of which they identified 50 issues) and then narrow that down to 8 major issues within 3 broad categories: Energy Resources, Energy Technology, and Energy & Environment. Email this to a friend? Subscribe to the comments for this post? Tweet This!

Social Media 100

Social Media Media PR Digg 100

Buzz Marketing for Technology

MAY 6, 2010

with a Facebook ad just for her and it worked. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tim Kassouf the Director of Marketing at G.1440 1440 wanted to get in front of me to tell me about his interactive firm. As an experiment he had tried targeting his girlfriend (now fiance!)

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

JANUARY 7, 2010

Ok ok yes I was doing a vanity search just to see how I would rank but I was very impressed by the results I got for Facebook Marketing – someone had their profile so well tricked out with keywords that they ranked higher than people who actually work at Facebook. Tweet This! Share this on Facebook. Share this on Linkedin.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

JUNE 30, 2010

I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. Tweet This! Share this on Facebook.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

APRIL 8, 2010

Be sure the experience you give your customers and prospects reflects the spirit of working with your company or you’ll never get a second chance to make a first impression! You can tell the difference instantly. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

And best of all it makes my iPhone work really well in my house! There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. So here is my take …. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

JULY 21, 2008

Why Digg works. Blogcatalog. Look Site Directory. The Blog Directory. Recent Posts. New Service â??Filtrboxâ?? Filtrboxâ?? to tackle Information Overload. Getting Smarter Without Doing Anything. And Where it Fails. Information Overload: The Silent Burden. Comment on Information Overload debate hosted by The Economist. Social Web.

Resources 100

Resources Product RSS Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

What’s been your experience with mapping content to the sales funnel or buyer types? Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed. Tweet This Post.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

What’s been your experience with mapping content to the sales funnel or buyer types? Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed. Tweet This Post.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

OCTOBER 6, 2010

I believe they have left the realm of social networking long ago and they are now working on a social operating system for the web. There is no challenger on the market right now that can take on Facebook (yes, not even Google) for the front runner in the social networking space. Email this to a friend? Share this on Facebook. Tweet This!

Facebook 100

Facebook Social Networks BtoB Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

Duncan Watts said there are not some special people who do all the viral work – it's the network that makes it popular. Solution 3 – Multi Seed Marketing – try lots of creative ideas – nobody can predict what will be popular – test to see what is working using real data. Then Big Seed the stuff that is working best.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Buzz Marketing for Technology

APRIL 6, 2010

Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

JULY 2, 2008

Matt Moore facilitates a discussion on story work with Madelyn Blair and me » 2/07/08 | Immediate feedback in the moment. They get six weeks of working with an experienced ref but only get their stripes when they can demonstrate their ability to confidently and accurately blow their whistle and do what a ref needs to do.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 2, 2008

A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn? Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. more share options ). fewer share options ). This video will appear on your blog shortly. Thank you for sharing this video! More info ).

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Buzz Marketing for Technology

JULY 24, 2008

The content of the debate will be collaboratively created by Web users, who can submit questions and promote them through a user-based ranking system, similar to the community-based news site Digg. The World Wide Web changed the ways people work, play, communicate, collaborate, and educate. “Washington, Wikipedia, and Web 3.0:

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Buzz Marketing for Technology

JUNE 27, 2008

Heres how MSC works. Intuition at Work. • Digg this. --> --> Trackback Pings. Rather is a supplemental evaluation that helps to systematically develop decision-makers intuitive knowledge. And research shows that many of the decisions we make are based on our judgements and intuitive, so itâ??s It can be done in 4 steps.

Digg 100

Digg Work Management Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 30, 2008

Beth Kanter suggests that we "Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!" Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster.

Research 100

Research Digg RSS Startups 100

Buzz Marketing for Technology

JUNE 27, 2008

I like the idea of List View, but it just doesn’t work with me. but more importantly sort them into : * Work. That way you can read the work ones when at work, and feel like you are doing some research. Google Reader shared items - nice idea, badly thought out. Jake on 18 Jun 2008 at 10:55 pm. Google Reader ç??

Google 100

Google RSS Tips Product 100

Buzz Marketing for Technology

JUNE 28, 2008

Share: Digg. This Site looks and works best when viewed using browsers enabled with JavaScript 1.5 You must have JavaScript enabled and Flash player 8 or greater to view this video. Click here to download the latest version of Flash. Download conference-video podcasts from iTunes. Conference Video. Stories from the Near Future.

Video Marketing 100

Video Marketing Privacy Policies RSS Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. We only hire people whom we believe are interested in working this way." This can be tricky, since star recruiters are accustomed to working by themselves. Comments Digg This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. Go join that! Great, now can you sustain it?

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JULY 22, 2008

Social Bookmarking: Making the Web Work for You. Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. more share options ). fewer share options ). This video will appear on your blog shortly. Thank you for sharing this video! From: diigobuzz. Views: 5,408. in QuickList.

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Discover is a little tool that works in two ways: Recommendations Tab: Google Reader analyzes your existing feeds and makes suggestions for feeds you might like, based on a number of parameters. The first one works like a charm in most browser, and the second one lets you copy sections of web pages (even if they donâ??t Blog Search.

Google 100

Google RSS Adsense Privacy 100

Buzz Marketing for Technology

JUNE 27, 2008

Ive been following your work for a year, and this summary of your theses generated numerous quotables. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. more share options ). fewer share options ). This video will appear on your blog shortly. Thank you for sharing this video! greenerthan. (1 1 year ago).

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100