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FEBRUARY 11, 2011

7 steps to writing killer sales copy by Mike Consol. Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.

Copywriting 100

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JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). My favorite is new rule #7, Embrace your sales role: Much of what makes a good consultant makes a good sales person. Share this on Bebo.

Work Management 100

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DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

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JANUARY 7, 2011

This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner. . “Social is much bigger than marketing and PR. It’s a customer phenomenon. Stronger focus on global audiences. Download the report and join the discussion on Focus.

Social Media 100

Social Media Trends Social Marketing Media 100

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AUGUST 18, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. People are reluctant to add anything more to their frenetic schedules, least of all spending time listening to a sales pitch. Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

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JULY 21, 2010

Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. If possible, emphasize events recipients can go to. They want to get out of the house or office anyway. Share this on Bebo. Subscribe to the comments for this post?

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

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NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

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DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on Bebo. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

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FEBRUARY 14, 2010

As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Share this on del.icio.us.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

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JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Few businesses can thrive without at least a basic website, and web-generated sales or leads are critical for many firms. Website: static content. Share this on Bebo.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

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JUNE 25, 2010

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. There is Nothing Wrong with Selling.

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Consulting Allocation Digg Cold Calling 100

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SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Involving sales at this time is a good idea. Will it be by tracking number of closed sales?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

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FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don’t. Buyers no longer rely on sales people for basic information or exploratory “consultation.&#

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

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DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Share this on Bebo.

Social Media 100

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MAY 4, 2010

If you haven’t already done so, find and join LinkedIn groups relevant to your industry, groups that key influencers, potential business partners, and most importantly your sales prospects are likely to be members of. Use social bookmarking. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share it on StumbleUpon.

RSS 100

RSS Digg Tagging Blogger 100

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JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JANUARY 12, 2010

And if you Google “sales management thought leader&# in quotes, six of the top ten spots belong to the same sales leadership guru. Interestingly, a Google search for “world’s largest online bookstore&# doesn’t display the most obvious result anywhere on page one. Share this on del.icio.us. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

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JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# Brad Shorr. Tweet This!

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

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JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Social and Alternative Search Engines. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

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APRIL 26, 2010

Can you fire your sales force? Maria Pergolino wraps up the key takeaways from this virtual conference, covering areas from social media integration and landing page optimization to relationship-building and sales-marketing alignment. How do you select the right market research to support your goals? Well worth a read. Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

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AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

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APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. Well-crafted campaigns led to one-time buyers, who may or may not have returned. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

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MARCH 9, 2010

As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. It’s more about making current sales cycles more productive than about generating new potential business. Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

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NOVEMBER 29, 2010

If XYZ Company is the largest global supplier of flabberglumping software, and that is an objective fact which can be substantiated through industry sales figures and third-party sources, then there should be no problem including that fact on the company’s Wikipedia page (and linking to those sources). Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

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JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

NOVEMBER 23, 2010

Social media also provides a variety of near real-time methods for measuring audience response, so marketers know more quickly what works and what doesn’t. You can’t get that from a print ad. Got your own reasons to be thankful? Leave a comment to share. Share this on Bebo. Subscribe to the comments for this post? Share this on Facebook.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

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MAY 20, 2010

The top 24 facts for selling more in B2B by LEADSExplorer. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Share this on Mixx. Tweet This! Subscribe to the comments for this post?

LEADSExplorer 100

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JANUARY 28, 2011

And here’s a little secret: As a consultant, you already have many of the skills you need to succeed in sales—all you need to do is learn how to apply them to your selling efforts. If you sell professional services or consulting and the thought of having to sell makes you anxious, distressed, and uneasy, you’re not alone. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

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FEBRUARY 22, 2010

Your tweets are a series of blatant sales pitches. There are no RT’s in your tweet stream. Really—you follow 5,000 people, and not one of them has posted anything worth retweeting over the last several days? Okay, we all need to eat, and there’s nothing wrong with occasionally promoting your content, product or service on Twitter.

Twitter 100

Twitter Phishing Broadcasting Digg 100

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FEBRUARY 9, 2010

From the buyer standpoint, the two most popular uses of social media (with roughly 60% each) in the commercial realm are to “learn about new products / features / services&# and to “learn about specials and sales.&# Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

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APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

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JANUARY 10, 2010

million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. She also notes that “Twitter made exactly $0 from those Dell sales, something that will very likely change.&#. This article lets you learn from their mistakes. Tweet This!

Twitter 100

Twitter Tactics Tools Tips 100

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SEPTEMBER 1, 2010

. “Are you hoping to connect with bloggers and get the word out about your product or service?&# Building on his post above, Adam reviews 10 more key tools for PR pros including Addictomatic (social media dashboard), HootSuite (social media management platform) and Twitter Advanced Search , as well as a few worthy but less-known apps.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

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FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? A better practice: “In group discussions, don’t ask questions or make comments that are obvious sales pitches. Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100