Webbiquity

JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# Brad Shorr. Tweet This!

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Few businesses can thrive without at least a basic website, and web-generated sales or leads are critical for many firms. Website: static content. Share this on Bebo.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

AUGUST 10, 2010

Ba-da-boom , instant sales and subscriptions. So to stimulate a desire for change, you must switch your writing to positive stories. When your blog writing includes positive stories, for example, how a client’s life changed when they started using your product, readers start seeing themselves in the picture.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Webbiquity

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

JUNE 29, 2010

brand recognition, market positioning. Sales & Landing Pages Using Wordpress: Learn How. Are all these changes on the Web, new tools, making your business better? What kinds of results are you seeing from your online content marketing: money and profits? thought leadership status. lead generation. building trust with customers.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

MAY 4, 2010

If you haven’t already done so, find and join LinkedIn groups relevant to your industry, groups that key influencers, potential business partners, and most importantly your sales prospects are likely to be members of. Use social bookmarking. Add your blog and feed links to blog directories and RSS syndication sites. Post this on Diigo.

RSS 100

RSS Digg Tagging Blogger 100

Anything Goes Marketing

MARCH 8, 2009

In my new position, I not only manage my own clients but manage clients across an entire segment. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. StubleUpon , Digg , Facebook , Blogger , web 2.0 chadhorenfeldt Tweet this!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

NOVEMBER 29, 2010

That does not mean, however, that any sentence which could possible be construed in a positive light constitutes “marketing&# and deserves to be stricken from the pure environment of Wikipedia. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. No one does. I certainly don’t.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Sentiment: Are the comments, posts etc.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. Well-crafted campaigns led to one-time buyers, who may or may not have returned. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Buzz Marketing for Technology

JULY 2, 2008

Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. • Digg this. --> --> Trackback Pings. Email this.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Social and Alternative Search Engines. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. There are a couple key persuasion triggers to remember when composing sales content: Social proof.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Webbiquity

FEBRUARY 7, 2010

Your goals—how many leads or sales are you planning to drive from search marketing? Ultimately, the goal of SEM is to produce either leads or sales, not just clicks, so conversion tracking is a critical component of your search marketing campaigns. The bottom two ads (positions 7 and get the second-highest CTR. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This tool has been designed from the ground up for a sales purpose.

Startups 40

Startups Leadlander Jigsaw Tools 40

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Imagine if just 25% of product updates make a positive impact on the outcome, it’s crucial to know the 75% that shouldn’t see the light of day. Test different criteria for what defines a PQL to refine the sales team’s focus on the most promising leads.

Product 52

Product Lead Ranking A/B testing Sample 52

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic. For industry-specific content, LinkedIn Pulse is also worth checking out.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value. Comments Digg This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? Have a good one and you'll see positive returns." How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us First, every lead needs to be followed up on quickly; when a prospect reaches out to multiple vendors, the "first responder" has a tremendous advantage in getting the sale. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

JULY 30, 2009

If your company is actively monitoring social media, and responds to online complaints promptly and positively, such exchanges can actually have a beneficial impact on your brand. RONI: damage to brand, possible direct loss of revenue (individual sale). RONI: missed opportunity, quite possibly for multiple, ongoing sales.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

AUGUST 17, 2009

Which factors do search engine algorithms weight most heavily in determining search position? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!)

SEO 20

SEO Best Practices Adwords Copywriting 20

Online Marketing Institute

NOVEMBER 8, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Generally, the better positioned marketing department is the one that can prove it’s bringing in money, not spending it without results.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

SEPTEMBER 30, 2010

Digg, StumbleUpon, Reddit, etc.). Are you aiming to increase sales and/or leads? Position the company as an industry thought leader? . • Social bookmarking sites (e.g. Review sites (Epinions, Yelp, ChoiceVendor, etc.). Social Media Objectives. What does your organization hope to accomplish through social media?

Social Media 100

Social Media Media Guidelines Digg 100

Webbiquity

JULY 12, 2010

Responsibility should be placed as high as possible—with the CEO ideally (think Tony Hsieh , or Jonathan Schwartz before the sale to Oracle). Who: the first who question is who will be in charge of social media efforts? If not possible, then responsibility should rest with an executive in marketing, PR, product management or customer service.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

NOVEMBER 22, 2010

. • Every organization has three distinct types of value that it is critical to identify properly: company value (i.e., “the brand&# ), product value (why your customers buy your product or service) and market value (leadership, reputation, unique position). Company value is relatively unchanging, or at most slowly evolving, over time.

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

In short, they’ve positioned themselves as experts in digital marketing and become a valuable resource for their target audience on Facebook. 4 Tips for B2B Marketing on Facebook Even if you sell to other businesses, Facebook can still be a great place to engage customers and drive sales. Check out these four strategies. [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Noting that “B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists. by eMarketer. Share this on Bebo. Post on Google Buzz.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

LEADership

DECEMBER 3, 2013

Break down those silos and bring sales and marketing closer to each other. This will assist with conversions and your sales team will love you for it. You can generate suitably large data sets such as marketing campaign results – clicks, likes, shares, tweets, diggs and so on. Scale down your aspirations for Big Data.

B2B 40

B2B Curation Demand Generation Digg 40

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Digital B2B Marketing

APRIL 7, 2011

Unfortunately, marketers and agencies alike will justify this behavior by positioning the brand site, not the advertising, as the core delivery vehicle for the brand message. Admit that the real goal is content consumption, registrations or direct sales, and manage appropriately. Will you measure and manage based on your objective?

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Webbiquity

OCTOBER 27, 2010

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Social media is more like a PR activity than marketing or advertising. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100