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It pays to provide Support with Social Media

Buzz Marketing for Technology

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Every Industry! Why not be on the winning side of that equation.

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FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. And finally companies that provide great customer experiences have customers that defect less and are more profitable to them in the long term. Email this to a friend? Subscribe to the comments for this post?

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Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). So why wouldn’t you center you social media efforts in this area? Tweet This! Share this on Facebook.