Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Webbiquity

JANUARY 25, 2010

This post will review recommendations from Rick Burnes, while a follow-up post will present ideas from Chris and Sally. This should be the focal point of social media efforts, but additional avenues for sharing great content include podcasts, videos, photos, presentations, eBooks and even social news releases. Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

JANUARY 7, 2011

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. So what’s next? Download the report and join the discussion on Focus. Share this on Bebo.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Amen!). .&# Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

JULY 19, 2010

One clear message, that leads to an action, a shift in thinking. Not good, and I know better, but my same brain that loves blogging in 350 words goes hog-wild with an hour-long presentation. Of course, I couldn’t see this the first time I wrote the presentation, nor could I recognize it the next day. We know too much!

Process 100

Process Ning Digg Content 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Stay tuned for my Brain Shark recording of my presentation in the next week. “Give Print a Chance.&#. Blog this on Blogger. Share this on del.icio.us.

Media 100

Media Digg Custom Publishing Buzz 100

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land. Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? The Marketing Automation & Lead Nurturing Myth by Nurture. Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. Well worth a read. Post this on Diigo.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. What is a world view and why is it so important? Your world view is a compelling interpretation of the challenges and opportunities that your buyers face. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. It is presented in landscape format, making the content more easily digestible. They are easy to follow because each tweet will have a specific hashtag attached to it. Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. The bad news is that it’s not easy.&#.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

AUGUST 18, 2010

Then you head out for that presentation that you wish you’d had more time to prepare for. After the presentation, you have a ton of questions that now need to get answered before the end of the week…By the time you get home, you’re tired. Share this on Bebo. Subscribe to the comments for this post? Share this on Mixx.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Marketing Insider Group

APRIL 28, 2011

Inbound marketing leads cost 62% less than outbound. While I do find writing to be therapeutic, I write to share information, add some value, and present my point of view with my audience. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Company websites with a blog get 55% more visitors. See mine here.

Tips 100

Tips Blogger Business Digg 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Go through your old blog posts , presentations, and white papers. SlideShare is another great platform for posting chopped-up pieces of your infographic in the form of a shareable presentation. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Buzz Marketing for Technology

JUNE 27, 2008

My presentation at the Enterprise 2.0 Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 Markets, Technology & Musings. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your content must achieve 4 things. Blog this on Blogger.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

LeadSquared

MAY 9, 2013

1) For More Options/Buttons in the WP WYSIWYG Editor: Though there are many options available in the WP default editor, some advanced options might not be present. However, once the traffic starts coming in, you need to make sure that you do not miss out an opportunity to turn those visitors into leads. iv) An Analytics Plugin.

Digg 52

Digg Marketing Analytics Tools SEO Lead Scoring 52

Adobe Experience Cloud Blog

JULY 15, 2010

2. Blog – This plays a key role in lead nurturing and educating prospects. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. But in this instance we aren’t referring to cookies in the lunch room, instead we’re referencing document or presentation sharing.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Buzz Marketing for Technology

JUNE 27, 2008

Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Comments Digg This. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Comparing Google and Other Leading Messaging Security Solutions.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

APRIL 23, 2024

While a consultant can come in blind and try to find any problems and solutions, everyone is going to be more successful if there is team enablement that leads to the co-creation of an action plan. Noel Diggs says. Underperforming is a descriptor best left to times and places where curiosity is also present.” Let’s circle back.”

Consulting 58

Consulting Marketing AI Conversion Deliverability 58

Online Marketing Institute

NOVEMBER 1, 2010

Summarizing the questions and calls I get from clients, you would think social media presents B2B marketers with tremendous new marketing opportunities. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

MARCH 13, 2011

The tool that I have found to be the best tactical analytics tool for a sales team is Lead Lander. When I say “who&# it leads into part of the power of the site. There is also the ability to do some basic lead scoring from within the interface. Those using other CRMs are still required manually enter leads.

Startups 40

Startups Leadlander Jigsaw Tools 40

Buzz Marketing for Technology

JUNE 28, 2008

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a written by John Mancini, President of AIIM , the enterprise association on content management, states that a casual approach to e-mail management presents â??significant Digg this Post to del.icio.us E-Mail Management: An Oxymoron?

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations and spreadsheet analysis. Reddit - Reddit is similar to Digg and Newsvine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 7, 2010

Then just tap into your network that does, and package that content to present you as the trusted industry leader. Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. It’s still a needed service, just a bit different from creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations, and spreadsheet analysis. Reddit - Reddit is similar to Digg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Last week I told you to stop using templates for e-learning that were designed for presentations. Presentation templates are designed for a different purpose. Sure, you’re using PowerPoint to author the course, but you’re not building a presentation. Change Your Presentation Template to an E-Learning Template.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Hubspot

OCTOBER 11, 2010

As Mashable Co-Editor Ben Parr wrote in his article about Digg , “If we’ve learned anything from Facebook’s many redesign and privacy fiascoes, it’s that major overhauls of large websites don’t go over well. A gradual approach to website redesign is easier to undertake than a sudden redesign.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Call-to-Actions – Your blog should be a lead generating machine. Lists – People like to read posts with a nice, simple presentation of information. What’s remarkable?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Buzz Marketing for Technology

JUNE 27, 2008

Technology is perhaps at the root of the advent of information overload, though it will also be part of the solution, by providing increasingly refined ways of filtering data to present the most valuable information to the right people. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. View blog reactions | Comments (5).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Webbiquity

JULY 18, 2012

Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear.

Facebook 100

Facebook Google Digg Privacy 100

Convince & Convert

SEPTEMBER 18, 2011

Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like. Lead Generation Metrics. Key question answered: How often do content consumers turn into leads? Sales Metrics. Holy grail time.

Lead Scoring 155

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 155

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132