Writing on the Web

JULY 19, 2010

One clear message, that leads to an action, a shift in thinking. Not good, and I know better, but my same brain that loves blogging in 350 words goes hog-wild with an hour-long presentation. Of course, I couldn’t see this the first time I wrote the presentation, nor could I recognize it the next day. We know too much!

Process 100

Process Ning Digg Content 100

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land. Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. Tags: About Blogs Attracting Clients Content Marketing blog content blog marketing blog writing business blogs content marketing with blogs Patsi Krakoff Writing for the Web. What is a world view and why is it so important?

Content Marketing 100

Content Marketing Digg Content Blogger 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? The Marketing Automation & Lead Nurturing Myth by Nurture. Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. Well worth a read. Post this on Diigo.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

AUGUST 18, 2010

Then you head out for that presentation that you wish you’d had more time to prepare for. After the presentation, you have a ton of questions that now need to get answered before the end of the week…By the time you get home, you’re tired. Subscribe to the comments for this post? Share this on del.icio.us. Tweet This!

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Buzz Marketing for Technology

JUNE 27, 2008

My presentation at the Enterprise 2.0 Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 Markets, Technology & Musings. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Go through your old blog posts , presentations, and white papers. SlideShare is another great platform for posting chopped-up pieces of your infographic in the form of a shareable presentation. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Adobe Experience Cloud Blog

JULY 15, 2010

2. Blog – This plays a key role in lead nurturing and educating prospects. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. But in this instance we aren’t referring to cookies in the lunch room, instead we’re referencing document or presentation sharing.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Buzz Marketing for Technology

JUNE 28, 2008

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a written by John Mancini, President of AIIM , the enterprise association on content management, states that a casual approach to e-mail management presents â??significant Digg this Post to del.icio.us E-Mail Management: An Oxymoron?

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

LeadSquared

MAY 9, 2013

1) For More Options/Buttons in the WP WYSIWYG Editor: Though there are many options available in the WP default editor, some advanced options might not be present. However, once the traffic starts coming in, you need to make sure that you do not miss out an opportunity to turn those visitors into leads. iv) An Analytics Plugin.

Digg 52

Digg Marketing Analytics Tools SEO Lead Scoring 52

Online Marketing Institute

NOVEMBER 7, 2010

Then just tap into your network that does, and package that content to present you as the trusted industry leader. Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. Tags: b2bmarketing longtailseo.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 1, 2010

Summarizing the questions and calls I get from clients, you would think social media presents B2B marketers with tremendous new marketing opportunities. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations and spreadsheet analysis. Reddit - Reddit is similar to Digg and Newsvine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

MARCH 13, 2011

The tool that I have found to be the best tactical analytics tool for a sales team is Lead Lander. When I say “who&# it leads into part of the power of the site. There is also the ability to do some basic lead scoring from within the interface. Those using other CRMs are still required manually enter leads.

Startups 40

Startups Leadlander Jigsaw Tools 40

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations, and spreadsheet analysis. Reddit - Reddit is similar to Digg. ” Example: #yourhashtag.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

OCTOBER 11, 2010

Use images relevant to your text-only content and make sure to include ALT tags and captions that describe how the image relates to the topic. When we host webinars, for instance, we transform the existing, time-sensitive landing page into an archived page that offers viewers the on-demand webinar recording and PowerPoint presentation.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Call-to-Actions – Your blog should be a lead generating machine. Lists – People like to read posts with a nice, simple presentation of information. What’s remarkable?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Buzz Marketing for Technology

JUNE 27, 2008

Technology is perhaps at the root of the advent of information overload, though it will also be part of the solution, by providing increasingly refined ways of filtering data to present the most valuable information to the right people. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. View blog reactions | Comments (5).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Online Marketing Institute

DECEMBER 23, 2010

In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Share this on Facebook.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

SEPTEMBER 30, 2010

Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. Digg, StumbleUpon, Reddit, etc.). Are you aiming to increase sales and/or leads? Social bookmarking sites (e.g. Tweet This!

Social Media 100

Social Media Media Guidelines Digg 100

Buzz Marketing for Technology

APRIL 13, 2010

A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky. Tags: Blogging Branding Content Marketing Inbound Marketing Lead Generation SEO Social Media. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Inbound Marketing 100

Inbound Marketing Peer-to-peer Digg CRM 100

Webbiquity

NOVEMBER 10, 2010

HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

JANUARY 10, 2010

While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Study: Company Blogs Lead Social Media Options by MediaPost. Marta Kagan has put together possibly the best single presentation on social media ever. Post this on Diigo.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

j Jason Baer Tom - Really interesting presentation. j Jason Baer Tom - Really interesting presentation. j Jason Baer Tom - Really interesting presentation. The downside is that this signals the C-suite and senior management don’t take Social Media seriously, and that can lead to some issues later on.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. One of the interesting things they did in this lesson was to learn about tagging and how other peoples opinion can shape our perception of both individuals and brands. and tagged with.

Social Media 100

Social Media Class Web 2.0 Media 100

Hubspot

JULY 29, 2018

Digg - Digg is a social news website that allows members to submit and vote for articles. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. Hashtag - A hashtag is a tag used on a variety of social networks as a way to annotate a message.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. 2010 Lead Generation Marketing ROI Study (32 pages). Nearly half of all b2b marketers said they can’t predict the impact on lead production from a 10% increase in budget.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Because there really is no benefit in beating your customers to the punch.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. 3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. 7 Demand Generation Best Practices - Marketing Genius Blog , March 11, 2010 This post presents 7 best practices for demand generation and provides many ideas to improve your marketing campaigns and lead generation effort.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

JANUARY 4, 2011

Create projects tagging others that are not blog posts Tagging a large group of others in blog posts is all well and good. Then, I sent each blogger quoted their image along with a link to the presentation. Notice all those Twitter users with 20,000+ followers but no blog/website traffic? What did I learn? arikhanson Tim L. (1

Tactics 40

Tactics PR Buzz Planning 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 7, 2012

11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

Paid Content 100

Paid Content Social Media Statistics Research 100