Convince & Convert

MARCH 4, 2016

Unfortunately, as soon as we realized infographics could boost brand visibility, the well-researched, carefully written, expertly designed infographics became a small minority in a proliferation of terrible infographics created solely for linkbait. Go through your old blog posts , presentations, and white papers. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Adobe Experience Cloud Blog

JULY 15, 2010

2. Blog – This plays a key role in lead nurturing and educating prospects. Develop linkbait & use anchor text links. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. Increase brand awareness? Improve engagement? Create thought leadership content.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Webbiquity

AUGUST 26, 2010

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. Aaron Strout presents what he terms the “four golden rules of creating a successful Facebook presence,&# and supports these using Dunkin’ Donuts as an example of Facebook marketing success.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100