“Bored at Work� Network – a Web 2.0 Expo presentation by Jonah Peretti
Buzz Marketing for Technology
SEPTEMBER 17, 2008
Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc. Big seeds lead to success: 1 million people recruit 500K people etc – examples: Tide Cold Water by P&G can seed a campaign with 4 million people and got 40,000 extra. But sub viral growth is still growth.
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