Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories.

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client

Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. Lead Score with Marketing Automation Lead scoring is comprised of two parts: “ Explicit ” information and “ Implicit ” information, both are equally important, however the implicit data tends to be the most realistic and “telling.” According to Wikipedia it’s the “method of assigning points to each prospect you come across. Points are assigned based on specific criteria you set–those attributes you’ve identified

Every blog software plug-in and sharing widget out there has the Digg button in one of the top five spots.  Digg is a great site for finding fun and interesting content and the links that make it to the home page of Digg receive major spikes in traffic.  As one of the top social media sites out there, who wouldn’t want the opportunity to make it big on Digg if only for a day? And why not?  However when it comes to business, the odds of your company getting a post to Digg’s home page that results in a ton of traffic to your site is pretty slim. 

In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on Facebook Share this on Linkedin Share this on del.icio.us Digg this! Share this on Reddit Stumble upon something good? Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadershi We’ve all heard about the four P’s of marketing. Product Price

Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it. Tweet This! Share this on Facebook Share this on Linkedin Share this on del.icio.us Digg this! Share this on Reddit Stumble upon something good? Lead Generation Search Social Media Thought Leadership Web 2. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Next: Viral Marketing Caveats and Links ***** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us tags: viral marketing, viral media, Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along.

Put simply by Brian Carroll lead nurturing is defined as “a relevant and consistent dialog with viable potential customers, regardless of their timing to buy.” Here are a few quick tips: Start with a Universal Lead Definition (recent post) Build a Lead Nurturing Library – once you’ve developed your matrix, start organizing your content and collecting 3rd party content that may be It’s basically a relationship-building approach that utilizes different media to provide relevant content tailored to the specific needs of a qualified prospect until they are “sales-ready.”

provide expert advice on lead generation, making the most of your current current leads with effective lead management, and increasing your Digg, del.icio.us you see as the biggest oversight by marketers in terms of lead generation? B2B marketing marketing professionals in today's economy are always looking for new ways to do more with