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Thursday, October 15, 2009
Every blog software plug-in and sharing widget out there has the Digg button in one of the top five spots. Digg is a great site for finding fun and interesting content and the links that make it to the home page of Digg receive major spikes in traffic. Digg is not meant for business. like and use Digg myself.
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Tuesday, April 20, 2010
Put simply, lead conversion just means that a prospect or lead has converted into a contact, opportunity or account. With marketing automation , lead scoring will enable conversion of marketing generated leads (from trade shows, the web, etc) to sales-ready leads automatically based on “qualifying behavior.”
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Monday, February 1, 2010
Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. Lead Score with Marketing Automation. With all that said, the most important thing to think about before getting started with lead scoring establishing a Universal Lead Definition.
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Tuesday, August 11, 2009
Many company blogs, including our own, provide ways for readers to share our posts with others via multiple platforms such as Twitter , Facebook , LinkedIn , Delicious , Digg , Reddit , StumbleUpon , and others. Spread the word: Tags: B2B Marketing Social Media Delicious Digg Reddit social bookmarking social networking StumbleUpon twitter
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Thursday, January 14, 2010
Last week I presented an approach to reactivate dormant leads. mentioned 5 steps to get back in touch with leads that have never been followed up with. Avoid Pitfalls in Lead Reactivation. Your Leads Don’t Have Common Issues. Most of the leads will be interested in this topic, so you can send relevant emails.
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Wednesday, July 1, 2009
In my last post I described the different elements of Lead Management : (1) getting more website traffic, (2) improving conversion, (3) lead nurturing and (4) sales collaboration. Social Media (Twitter, LinkedIn, Facebook, Blogging, Digg, and so on). Lead source measurement: ensuring that you know the ROI for each activity.
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Tuesday, April 13, 2010
The ultimate goal of Lead Nurturing is to match your content to the needs of your prospective buyers. For more details on content mapping, see chapter 2 of the Essential Marketing Automation Handbook or this content series , and for an introduction to lead nurturing, see my earlier post Getting Going with Lead Nurturing.
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Thursday, April 8, 2010
People often ask me for webinar tips because it’s such an important lead generation and lead nurturing tool. Webinars can help with both lead generation and lead nurturing. This tells you who the hot leads are right away. Digg this! So on with the 10 Webinar Tips: 1. Know Your Audience. Tweet This!
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Monday, June 21, 2010
Check out tomorrow’s webinar “7 Steps to Finding Untapped Revenue in Your Marketing Database&# where Jep provides key ideas for more powerful lead nurturing efforts. Join Jep on Tuesday, June 22, 2010 11:00 AM PDT where you’ll learn how to generate additional revenue from your existing leads. Digg this!
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Monday, January 18, 2010
Put simply by Brian Carroll lead nurturing is defined as “a relevant and consistent dialog with viable potential customers, regardless of their timing to buy.” Here are a few quick tips: Start with a Universal Lead Definition (recent post). Digg this! Tweet This! Share this on Linkedin. Share this on Facebook.
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