Stevens & Tate

OCTOBER 14, 2022

This is where delivering solutions in an authoritative way will start to differentiate your brand from competitors offering similar products and services. Email marketing and marketing automation are the primary avenues for marketing to your buyers at this point. Drip Emails. Lead Nurturing Campaigns. Remarketing.

Lead Nurturing 102

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Lead Ranking 102

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 158

B2B Case Study Case Studies Content 158

Customer Experience Matrix

APRIL 26, 2024

Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. More recently, we’ve seen interest in using customer data beyond marketing, which makes IT and data teams more interested in CDP projects.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

ANNUITAS

OCTOBER 31, 2023

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

SendX

JULY 1, 2021

You’ve even added an item to your cart on a handful of websites, but haven’t yet pulled the trigger. It can be difficult for marketing to cut through the clutter. Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. Which company are you more likely to buy from?

Business 349

Business Template Customer Satisfaction Analysis 349

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Webbiquity

AUGUST 12, 2020

Here are a few differentiators that will help you when researching. What are the Promotions and Marketing Features Available? That’s why it’s essential to evaluate how the host will allow you to market your podcasts. Adam Hendricks is the chief content marketer at Performance Funnels. Consider the Storage.

Best Practices 262

Best Practices RSS Bandwidth Tagging 262

Customer Experience Matrix

OCTOBER 29, 2023

Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria. At the same time, legitimate CDP vendors offered additional capabilities to analyze and deploy the data in the profiles.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

markempa

APRIL 27, 2017

This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. The goal of this post is to give you seven tips to boost your email nurturing and marketing results immediately. Read more on How Empathy Will Grow Your Sales and Marketing Pipeline.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Vision Edge Marketing

MARCH 14, 2023

Staying ahead of competitors and rapidly adjusting to market changes and customer needs can trigger stress and anxiety. How you run your organization has the potential to differentiate your offerings from the competition, improve the customer experience, and produce better business results.

Contingency Planning 195

Contingency Planning Business Work Management Planning 195

Zoominfo

OCTOBER 12, 2022

In a complex buying process, getting a full picture of these conversations, from pitch to purchase, is a key differentiator of sales success. With an integrated tech stack, such as Chorus and ZoomInfo’s SalesOS, your teams can successfully: Combine conversation and market intelligence to get a 360-degree view of your total addressable market.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed. xiQ is the answer!

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Porch Group Media

AUGUST 1, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. So, when we think about Doors That Do More, we’re really talking about a differentiated product. Meet Jennifer Renaud.

First-Mover Advantage 59

First-Mover Advantage Product Trigger Marketing Amazon 59

ANNUITAS

SEPTEMBER 3, 2020

’ And it is an indictment of the poor Customer Experience that results when companies build their go-to-market around an (inside-out) sales interruption mindset, instead of operationalizing go-to-market activities around (outside-in) customer journey. For the record, SalesLoft is a respected provider of sales engagement software.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

Webbiquity

OCTOBER 5, 2017

Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. Marketing trends have shifted.

Marketing Automation Services 268

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 268

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

CMS Development 114

CMS Development SEO Trends API 114

Rev

SEPTEMBER 11, 2019

Beyond that we discuss the power of building defensible differentiation – and how this results into a sustainable win-win for both your customers and you as a technology provider. The thing that triggered me most from my interview with Olin. Why did this trigger me? What’s the bigger value here? I can only agree with that.

Lead Ranking 122

Lead Ranking Marketing AI Lead Scoring Psychographics 122

xiQ

MAY 30, 2019

We are often asked how xiQ’s AI platform differentiates from other sales tools in the market. Apps such as LinkedIn’s Sales Navigator have provided a conduit for sales and marketing teams to engage with their customers and prospects. The key differentiation between xiQ and LinkedIn can be summarized as Actionable vs Static.

Linkedin 74

Linkedin Ideal Customer Profiles Trigger Marketing Differentiation 74

Tomorrow People

NOVEMBER 25, 2021

The most valuable sources of VoC data for B2B marketers. This ultimately enables you to differentiate your company and drive sales. Therefore, capturing the voice of the customer helps them detect buyers’ evolving technological needs, which allows them to stay compatible with market trends.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. More states have since followed, giving them more control over what personal data can be collected, brokered and used for marketing. How those audiences are modeled.

Ideal Customer Profiles 140

Ideal Customer Profiles Tips Privacy Ad brokers 140

DiscoverOrg

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Sales intelligence includes insights from triggers. Triggers help sellers recognize these opportunities. Account-based marketing can use sales intelligence for a new level of personalization. Remember the Sony Betamax ?

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Tomorrow People

JANUARY 8, 2021

From the crumbling of the cookie to the rise of product marketing, this year will bring both challenge and opportunity for marketers. You-know-what’ triggered rapid digital transformation, radical shifts in work patterns, and economic turbulence. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

xiQ

MAY 30, 2019

We are often asked how xiQ’s AI platform differentiates from other sales tools in the market. Apps such as LinkedIn’s Sales Navigator have provided a conduit for sales and marketing teams to engage with their customers and prospects. The key differentiation between xiQ and LinkedIn can be summarized as Actionable vs Static.

Linkedin 62

Linkedin Ideal Customer Profiles Trigger Marketing Differentiation 62

ClearVoice

SEPTEMBER 1, 2023

Emotions play a crucial role in marketing. Emotions can: Differentiate one brand from another in a competitive market. If you’re struggling to find an emotional hook for your marketing, we’ve compiled some tips to help. These triggers can influence their perception of the brand or product.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. Content marketing is a conversation.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Vision Edge Marketing

MARCH 14, 2023

Staying ahead of competitors and rapidly adjusting to market changes and customer needs can trigger stress and anxiety. How you run your organization has the potential to differentiate your offerings from the competition, improve the customer experience, and produce better business results.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Content4Demand

OCTOBER 16, 2020

Oftentimes marketers and sales teams take bold lunges to attract customers, whether it be an email, an advertisement, or a cold call—and then we sit back, cross our fingers and hope that our messaging is timely and well-received. What Is Orchestration? Where's the Proof?

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Marketing Insider Group

OCTOBER 12, 2020

Stories can also trigger an emotional response. How can you differentiate your voice and your brand from everyone else’s? Everything that you do, from website design to marketing strategy , should be informed by who your target audience is and what your values are. Storytelling is a longstanding tradition in every culture.

Startups 358

Startups Ad Building Brand Identity Branding 358

Content Standard

OCTOBER 19, 2023

A Content Disrupted podcast with Doug Zarkin, Retail & Brand Marketing Expert, Author of “Moving Your Brand Out Of The Friend Zone.” In today’s cutthroat marketing landscape, it’s easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision.

Ad Building 87

Ad Building Brand Identity Branding Trigger Marketing 87

The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. Here we will discuss the sub topic of relative point and its importance when it comes to outsourcing your marketing needs. There’s a difference between buyer personas and a market or sector.

CMO 52

CMO Business Paid Search Agency Acquisitions 52

Mereo

FEBRUARY 18, 2021

They are also looking at your messaging and pitches, your solutions, your differentiation, your deals — and everything in-between — with greater scrutiny and tighter budgets. The stakes may be raised, but there are steps you can take to equally uplift your selling tools and skills — and come away winning an unfair share of the market.

Differentiation 88

Differentiation Marketing Management Sales Cycle Budget Programs 88

Circle Studio

MARCH 12, 2020

Effective B2B marketing requires an audience-centric approach from all angles. While the term “buyer personas” is fairly common vernacular in modern marketing, the definition is sometimes misunderstood. While the term “buyer personas” is fairly common vernacular in modern marketing, the definition is sometimes misunderstood.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

xiQ

JUNE 18, 2019

xiQ, a leading provider of next generation, AI-enabled sales and marketing solutions, announced the launch of PULSE, an AI-enabled interactive heat map that helps sales reps prioritize their accounts, in real-time, on the basis of “Sales Trigger” activity within an account. Knowing when to engage with prospects is a key differentiator.

Trigger Marketing 78

Trigger Marketing B2B Sales User-Generated Content Differentiation 78

SmartBug Media

DECEMBER 29, 2022

Creating marketing personas is an important part of marketing strategy in any industry. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them. What Are Marketing Personas? Marketing personas are semi-fictional representations of a company’s ideal customer.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

Marketing Insider Group

DECEMBER 1, 2023

We are among many who believe how you sell is a primary way to create value for prospective buyers, and to differentiate from competitors. It might be triggered by a mature or major account review process. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource.

B2B Sales 171

B2B Sales Effectiveness Work Management Marketing Management 171