Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Marketing Insider Group

SEPTEMBER 17, 2020

CEOs are interested in customer experience because it’s now a key differentiator. According to a Fournaise study, more than 75% of CEOs don’t trust their current CMOs. . Statistics point to CMOs becoming less influential compared to other C-suite executive positions. . And what CMOs can do to make that magic happen?

Marketing Agencies 2 328

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 328

KoMarketing Associates

DECEMBER 8, 2015

According to a separate study from Annuitas, nearly 60 percent of marketers in the B2B sector don’t believe their marketing campaigns are effective, especially when it comes to demand generation. A study from the Content Marketing Association found that 91.4 Mobile Marketing. Customer Experience. 43 percent of users in the U.S.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Zoominfo

FEBRUARY 13, 2019

In fact, studies show that email marketing has a 4400% return on investment ( source ). Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). For smaller companies, it makes more sense to choose just one or two significant differentiators.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Sprout Social

MARCH 7, 2024

Rather than make assumptions, use your report to make data-driven calculations of how your business compares in terms of market share, customers, messaging and differentiation. Compare your product offerings Compare your product to your competitors for quality, price, customer service and other areas to reveal your differentiators.

Analysis 87

Analysis Marketing AI Examples SWOT 87

Zoominfo

MAY 6, 2019

Check out these statistics: Companies that use recruitment marketing are 13% more likely to employ highly engaged individuals, compared to those who do not use the practice (source). In fact, one recent study indicates that 73% of millennials found their last position through a social media site ( source ).

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Zoominfo

FEBRUARY 28, 2018

In fact, a recent study revealed that every dollar spent on CRM implementation yields a return of as much as $8.71 The key differentiator here is this: Compared to traditional CRM platforms that require on-premise deployment, cloud-based services are instead, deployed on the web. in sales revenue ( source ).

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Exo B2B

MAY 8, 2024

A study presented by McKinsey indicates that B2B companies with strong brands perform around 20% better than those with weak brands. In addition, this McKinsey study revealed that brands with strong reputations generate a 31% higher return on investment for shareholders than the MSCI World average. Impact of brand awareness.

Ad Building 52

Ad Building Brand Identity Branding B2B 52

Marketing Insider Group

NOVEMBER 18, 2020

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text. Create graphs and charts to illustrate data and statistics. ABM doesn’t care about the thousands of followers you gained on Twitter.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

KoMarketing Associates

OCTOBER 10, 2017

They can study analytics to see how long people are staying at their web pages, how much content they’re downloading, whether they’re taking the next step suggested in a call-to-action, etc. It should speak directly to the audience’s needs and pain points, and also be differentiated from what your competitors are putting out there.”.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

LeanData

FEBRUARY 4, 2022

In an increasingly competitive B2B marketplace, speed is a differentiator. Studies repeatedly show the majority of buyers are now deep into the Consideration phase of their buying journeys before they ever engage with a seller. The 10 statistics below are sure to put a burr under your saddle to improve.

Stats 98

Stats Sales Qualified Leads Marketing Analytics Tools Leads 98

Launch Marketing

MARCH 20, 2024

Another study found that 80% of buyers are more likely to do business with a company if it offers personalized experiences. If those statistics and research findings still have not convinced you that marketing works, let’s take a look at the big-picture view of companies that utilize marketing and those that do not.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Simplifying and personalizing the buying process is now the key differentiator. And case studies are the type of content technical professionals value most. KoMarketing ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Zoominfo

SEPTEMBER 26, 2018

Consider these statistics: Over 72% of candidates spend more than 1 hour researching a job before applying ( source ). Storytelling adds a personal element that differentiates your employer brand from similar companies. Studies show that company values are the most important thing candidates look for in branded content ( source ).

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Zoominfo

OCTOBER 8, 2018

For many, interactive content is the answer to this problem – and for good reason; consider these statistics: 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors ( source ). Don’t believe us? Quizzes are highly shareable.

Top of Funnel 100

Top of Funnel Zoominfo Content Digital Marketing Funnels 100

BuzzSumo

MAY 9, 2019

For my content platform, the Write Blog at Express Writers, I use BuzzSumo to monitor my top-shared blogs and their respective engagement statistics. Particularly, we partnered with BuzzSumo to create an original research study on the top 100 content marketers in the industry. Case Studies.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Marketing Insider Group

AUGUST 19, 2020

Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. It seems impossible to discuss present-day martech without mentioning personalization. Source: Accenture ).

Account Based Marketing 256

Account Based Marketing Personalization Paid Search Agency Work Management 256

Zoominfo

JANUARY 31, 2018

In fact, studies show that email marketing has a 4400% return on investment ( source ). Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). For smaller companies, it makes more sense to choose just one or two significant differentiators.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

ClearVoice

AUGUST 21, 2023

The Power of a Conversational Brand Voice A conversational brand voice fosters a genuine connection with your audience while differentiating you from your competition. A study by Salsify found that 46% of consumers in the U.S. were willing to pay more for brands they trusted.

Conversion 52

Conversion Brand Identity Branding Loyalty 52

MarketJoy

JULY 31, 2020

Differentiate. By following up regularly, you will differentiate yourself from the crowd, as most businesses do not bother doing what you will be doing. In the classic and widely known Lead Response Management Study , Wednesday and Thursday were found to be the best days to qualify leads. In the study, 41.2%

Sales Qualified Leads 59

Sales Qualified Leads Case Studies Cold Calling High Quality Lead 59

ANNUITAS

SEPTEMBER 29, 2016

It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there. The statistic that hooked me? To be clear, nothing in the study showed me that they obviously differentiated between paid advertising and organic shares.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

BOP Design

FEBRUARY 12, 2019

In today’s competitive online environment, adding your company’s key differentiators can make all the difference. Keep it short and sweet and consider adding a supporting, video, statistics or testimonials. Differentiate Yourself. Don’t forget to highlight what makes your B2B firm different! Build Trust.

Design 63

Design Brand Identity Branding Paid Search Agency 63

Oktopost

SEPTEMBER 14, 2023

Its tailored, value-driven approach facilitates effective buyer engagement, trust-building, and differentiation from competitors. Effective B2B social proof includes: Case studies: Dive into customer success stories, showcasing the impact of your product with powerful statistics.

Lead Ranking 69

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 69

Strategic-IC

AUGUST 3, 2020

So I thought what I'd do is start with some statistics, just to share with the audience, really, when we talk about ABM. Another interesting statistic is that 91% of companies that use ABM see an increase in their average deal size. So, I think those are a couple of statistics that kind of point to what we're going to talk about today.

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles ROI 118

KoMarketing Associates

NOVEMBER 9, 2017

It could be that the content was interesting, but presented in the wrong format (for example, the content might have worked as a short video, but a longer form case study didn’t pull in results). What was the most surprising finding/statistic in the report to you? “I Visit the 10Fold website to get your free copy of the report.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Engagio

MARCH 29, 2021

The article showcases some eye-opening statistics regarding personalization, including that “lack of content relevancy generates 83 percent lower response rates in the average marketing campaign.” According to a Harvard Business Review Study ( The Surprising Power of Online Experiments ), “tiny changes can have a big impact.”.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Oktopost

SEPTEMBER 14, 2023

Its tailored, value-driven approach facilitates effective buyer engagement, trust-building, and differentiation from competitors. Effective B2B social proof includes: Case studies: Dive into customer success stories, showcasing the impact of your product with powerful statistics.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 62

Biznology

MARCH 13, 2017

However, don’t use a hashtag that is directly related to your company but rather to your industry while keeping it unique enough to differentiate your brand from others. In fact, an Instagram post with eleven hashtags has been statistically proven to have the highest number of interactions.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Zoominfo

JUNE 18, 2019

Today, we dive a little deeper and explore 52 statistics about modern candidate sourcing. Our hope is that you can use these statistics to inform and evolve your current candidate sourcing strategy. Keep reading: 52 Statistics about Sourcing Candidates. Candidate Sourcing Statistics: Key Takeaways. The hiring landscape.

Statistics 248

Statistics Zoominfo High Quality Lead Work Management 248

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

PureB2B

MAY 28, 2017

But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup form. Second, a well-written whitepaper also differentiates you from competitors in the eyes of your reader.

Top of Funnel 89

Top of Funnel Case Study Case Studies Funnel Advertising 89

Hubspot

NOVEMBER 14, 2023

Publish case studies on a blog. Because social media is critical to finding potential solutions in the attract-phase, publishing helpful information is a big differentiator." However, having a presence on social media is no longer a nice-to-have, it's becoming essential. Build a nice-looking website. Have professional branding.

Hubspot 69

Hubspot Lead Ranking Outreach Lead Scoring 69

Hinge Marketing

AUGUST 23, 2017

Because of the amount of labor and cost involved in doing qualitative marketing research, it often addresses a small sample — sacrificing some statistical confidence for a deeper dive into the subjects. Some studies include both quantitative and qualitative research. Uncover your differentiators. Find your competitive advantage.

Research 95

Research B2B Marketing Sample Planning 95

Circle Studio

JUNE 27, 2019

Your value proposition should address these things, and it should be unique from other firms in the industry so that you can differentiate yourself from your competitors. But for a prospect who is evaluating your firm for hire, a case study or testimonial is more appropriate to demonstrate successful work that you’ve done for your clients.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

Convince & Convert

MAY 19, 2016

Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. Philips Color Kinetics shines a light on its products with a bright case study on how the company’s LED nodes for large installations beautified the entranceway to a new headquarters for DIRECTV. Feature Study.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

Vision6

APRIL 19, 2023

Recent studies have shown that anniversary emails generate nearly seven times more revenue than bulk emails to the same client. You can also use this opportunity to showcase the unique benefits of your products or services and differentiate yourself from competitors.

Examples 98

Examples Loyalty Template Eye-Tracking 98

SalesIntel

APRIL 21, 2021

Given that both terms are used to maintain a healthy database, marketers and sales teams may find it hard to differentiate these two terms. A recent study shows that 91% of companies with more than 11 employees use CRM software for sales and marketing. Here are some of the eye-opener statistics for bad data.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95