The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists
The Point
DECEMBER 5, 2023
Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?” For example, our agency runs on a Google Workspace account but the domain is unique to us.) Basic, token-based personalization (e.g. “Hi Yahoo’s rules are expected to be similar.
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