Marketing Insider Group

JANUARY 28, 2021

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Brand trust is no longer just a nice-to-have; it’s now a vital strategic asset that both marketing and communications professionals need to carefully cultivate and deliberately protect for companies.

Branding 301

Branding Brand Identity Ideal Customer Profiles Word of Mouth 301

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement.

Planning 97

Planning Allocation Business SWOT 97

Vision Edge Marketing

APRIL 26, 2022

If your business is like many we serve, you strive to optimize your business processes, become more effective and efficient, and increase productivity. This post identifies 12 pitfalls associated with dashboard development and how to avoid them. The 12 Most Prevalent Pitfalls of Dashboard Development and How to Avoid Them.

Work Management 223

Work Management Marketing Report Paid Search Agency Planning 223

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

Product 221

Product Work Management Marketing Management Planning 221

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. This causes 80% of product launches to fail.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. Lesson 3: Be Strategic About Product Names to Add Longevity Choose product names strategically.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. The parent content is the main piece of content and the child content are the pieces of content that can be developed from the main parent content.

Digital Asset Management 113

Digital Asset Management Content Work Management Tagging 113

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months.

CPO 145

CPO Product Work Management Enterprise Management 145

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Tomorrow People

JANUARY 8, 2021

From the crumbling of the cookie to the rise of product marketing, this year will bring both challenge and opportunity for marketers. Here are some of the key trends we see shaping the months ahead, as marketing moves forward to greet the changes. 2021 marketing trend 2: Product marketing takes the lead.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 270

Digital Asset Management Product Branding Brand Identity 270

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Ideal Customer Profiles 125

Ideal Customer Profiles Profiling Enterprise Management Work Management 125

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing & Strategy Marketing Strategy Planning 98

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important?

Branding 261

Branding Brand Identity B2B B2B Sales 261

SalesGrape

NOVEMBER 18, 2023

Understanding the Importance of Humanizing B2B Marketing In today’s digital age, where automation and technology dominate marketing strategies, it is crucial for businesses to remember the importance of human connection. Therefore, incorporating personalization into marketing efforts becomes essential.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Zoominfo

FEBRUARY 25, 2021

Hey, Marketing. Is your team going in the same direction as sales development and sales? B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. In other words, swim lanes are a way to align your sales and marketing teams.

Sales Qualified Leads 214

Sales Qualified Leads High Quality Lead Marketing Qualified Leads Lead Ranking 214

Salesforce Marketing Cloud

JANUARY 3, 2024

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. These are legitimate concerns that happen across enterprises everywhere,” said Chris Mattison , Salesforce Technical Architect and certified Platform Developer.

Design 105

Design Validation Lock-In Class 105

Marketing Insider Group

MARCH 25, 2019

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more […].

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Content Marketing Content 279

Influitive

MARCH 29, 2018

Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. For a modern technology company to thrive, having a community of engaged customers is essential.

Paid Search Agency 157

Paid Search Agency Product Marketing Management Communities 157

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit!

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Webbiquity

APRIL 4, 2019

A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Guest post by Brian Bennett. ImageCreator.

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Market value. Product innovation, Operational metrics such as financial and productivity measures. When you examine efficiency, productivity measures associated with outputs come to the forefront. Measurement.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Launch the product.

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Top of Funnel 132

Top of Funnel Planning Product Ad Frequency 132

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 114

Work Management Marketing Management Product Differentiation 114

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. This becomes especially true when launching new products. Catch all episodes here.

Twitter 125

Twitter Product Planning Transparency 125

Launch Marketing

FEBRUARY 22, 2024

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. From leveraging research to crafting compelling narratives and navigating the complexities of product naming, the lessons shared by these executives serve as a roadmap for success.

Product 62

Product B2B Marketing Planning B2B 62

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. This self-awareness is crucial for personal development and career growth.

Peer-to-peer 101

Peer-to-peer Business Thought Leadership Planning 101

Heinz Marketing

MAY 26, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. Recommended: “ Inbound ” and “ Content Marketing ” Audible.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 70

Product Paid Search Agency Marketing & Strategy Loyalty 70

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them. What Is Technical Content Marketing? Let’s take a deep dive.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Product Planning 96