Trending Sources

How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. Today, in the spirit of exploration, we’ll dive into six of these little-known Excel features to explore some of the most helpful -- but least-used capabilities -- of our favorite spreadsheet program. and who doesn't need more hours back in their day?

11 Top Tips For Developing YouTube Influencers

Act-On

So instead of paying a YouTuber to read some short script that says how amazing your products are, instead have them help the customer by teaching them how to use it. The cost of working with YouTubers is highly variable. But most small- to medium-sized businesses can do very well working with a number of smaller channels, if the right strategy is executed. The Real McCoy.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. 2.) Provide thought leadership in support of business development initiatives. Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process.

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

Work 76

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. is developing. In concert, GE has developed an active, devoted following on nearly every social channel—from. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. outside help when needed. years prior.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Mark: One of the things I admire about you is that you were one of the first people I worked with that understood the importance of social influence. We’re looking at developing content models. Do you primarily lead or respond?

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. When do certain tools that help with segmenting or automating emails and serving ads become necessary? There’s a lot out there, which is why it’s helpful to consider the typology of martech stacks.

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. Once you talk to a few customers, you’ll start to identify trends in how your customers and prospects work. Developing Persona Profiles. Who initially found you?

How to Work With a Developer: 6 Tips for Improving Your Relationship

Hubspot

You just hired your first developer. But before you start putting work on their plate, you should know that developers are a special breed of people. (I am one, so I can totally say that.) To set both yourself and your developers up for success, we've outlined six tips for building a more productive working relationship. Neither can your developer. Slack.

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. work,” Becker said. “We needed to prove that content can improve marketing’s. going.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.  At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. coaching by Gilbert Bages.

Digital Developments in Event Marketing

Biznology

But these days, business events are taking off in new directions, empowered by advancements in digital technology.  I’ve been keeping an eye on some of the new developments, and happily share a few here. . That’s including sessions, speaker bios, maps, the works. What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife.

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

Differentiators like “we have quality staff” or “we provide great customer service” may be true, but these are boxes that most clients expect to be checked when working with any professional services firm. Identifying your firm’s differentiators is rooted in the realized value that clients receive from working with you. ” 2) Can you prove it?

11 Helpful Resources for Improving Your Business Skills

Hubspot

But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. Does social media really work for #B2B marketing? Keep it local.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. to execute a content marketing program, developed. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. to help you get that promotion. We are still working.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

How Google Works. Matt Cutts, the head of Google’s web spam team and spokesperson for all things search-related, outlines how search works on Google: Google delivers results in two steps. This free service helps website owners and developers monitor and maintain their website presence in Google Search results. How Google Interprets Helpfulness. time on page.

Help 72

The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)

Hubspot

Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline. Basically, “turning off” means taking a break from work -- and not thinking about it while you’re away.

Work 53

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Whether they''re Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. And when do they give up and work other leads instead? Observe their calls and help make them better. Do the math. And further, what will it cost you to get them?

How to Work With Difficult People [Infographic]

Hubspot

They'll get to help people grow! In the infographic below, the folks at Wrike have put together helpful advice for managing difficult team members. Management Leadership Professional Development Daily IGSSWhen people think about becoming managers, many assume it's going to be all sunshine and roses. They'll have more responsibility! They might even get a raise!

Work 47

Content Marketing 2016: Staffing, Measurement, and Effectiveness

mentality, developing a nuanced content studio that. 49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. Would spending more money help? tools can help companies maximize their efficiency. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative.

5 Best Productivity Tips to Maximize Sales Development Reps' Time

Sales Prospecting Perspectives

As sales development reps, our time is precious. Planning out your day as a sales development representative is a must, especially if you are working on multiple projects. In today’s world, calendars are easily accessible on your computer, smartphones, and tablets, and this is something sales development reps should use to their advantage. Lay out your day; have a plan.

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category.  Companies such as InsideView and Leadspace are developing solutions in this area.

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Developing the right kind of training materials (well-done and engaging) is essential in helping others understand and connect with your messages. Seriously.

How Can Marketing and Business Development Work Together to Maximize Results?

Marketri

But, how do these departments and key attributes effectively work together to increase a firm’s ROI? While each department has its separate “duties” and functions, ultimately, they must work together to support the firm’s overall goal -- to grow the business. What Happens If Marketing and Business Development Are Unbalanced or Uncoordinated?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. Look for.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. It is entirely web-based, though, so the interface isn't quite as flexible as an app, and you'll need working internet to access your mind maps. It works really well for communication around teams and projects. This is a great help in cutting down on email.

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. While programmatic buying helps B2C marketers produce voluminous leads, B2B marketers are more concerned about quality over quantity. As a result they are taking programmatic one step further by discovering best practices to help prioritize leads. Social Selling Works. Others are in the class because they are being FORCED to embrace the change.

Work 86

2015 Resolution Series: Professional Development

EMagine B2B Blog

As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. Not to say that we don’t do our own fair share of reading blogs to keep on top of the latest digital marketing trends and developments, but this year, we want to do more. – AnnaMarie Tush, Digital Marketing Associate . Blogs. Webinars.

Networking Doesn’t Just Develop Your Career: It Develops You!

Synecore

The help in particular may be in the form of job offers, introductions to people relevant to your goals, or advice and mentoring. Regardless of your motivations for attending a networking event, you need to go into it genuinely wanting to give help to others. It''s a continued development of yourself within your field! It’s not what you know; it’s who you know. At the Event.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. Look for.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. The different instrument helps them think about the "problem" in a different way. Then, aim to work until your computer dies. See #6.).

How to Hire a Designer to Help With Content Marketing

Act-On

You can write a really fabulous eBook, but if it’s not well laid out and there are no images to help tell the story, your intended reader might pick your competitor’s colorful infographic instead. You can use this as a template and add or subtract what will make it look more like your own potential weekly design work schedule: Format blog post(s) and create a header image for each.

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation Blog

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I really wanted our website to be something that would help them in their purchasing decisions,” James explained. Some of the information he gathered to help him understand where to focus was: Feedback from Sales. Step #1. Identify your goals. Step #2. Step #3.

3 Soft Selling Skills I See In My Best Sales Development Reps

Sales Prospecting Perspectives

From what she has seen working with experienced sales guys and gals over the years is that they rely far too much on their hard skills to get them by. They’ll consistently depend on their hard skills because it has worked for them in the past rather than truly engaging with their prospect audience. And they definitely like to be heard. Empathy. Respect for a prospect''s time.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. Look for.

Driving Business: When Business Development and Marketing Are in Sync

Hinge Marketing

Business development and marketing go hand-in-hand. There are quite a few opportunities for these two distinct groups to work together toward their common goal: growing the business. While both business development and marketing are responsible for growing the firm's client base, they each have separate roles in achieving the same goal. How Hinge Can Help.