Trending Sources

How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. Today, in the spirit of exploration, we’ll dive into six of these little-known Excel features to explore some of the most helpful -- but least-used capabilities -- of our favorite spreadsheet program. and who doesn't need more hours back in their day?

11 Top Tips For Developing YouTube Influencers

Act-On

So instead of paying a YouTuber to read some short script that says how amazing your products are, instead have them help the customer by teaching them how to use it. The cost of working with YouTubers is highly variable. But most small- to medium-sized businesses can do very well working with a number of smaller channels, if the right strategy is executed. The Real McCoy.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. 2.) Provide thought leadership in support of business development initiatives. Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process.

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. is developing. In concert, GE has developed an active, devoted following on nearly every social channel—from. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. outside help when needed. years prior.

How to Develop an Effective Naming Architecture

CMO Essentials

Organizations most frequently need to develop a naming architecture when they are newly formed or have merged with another organization and need to clearly present a new or combined set of capabilities and offerings. There are typically four steps to developing a simple and effective naming architecture: 1. Portfolio modeling. Name selection criteria. Naming frameworks.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. There’s several different strategies for creating a social media editorial calendar , but what works for many businesses is to assign each day of the week a specific theme, and to stay with that. Once you write it, you’re done.

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. When do certain tools that help with segmenting or automating emails and serving ads become necessary? There’s a lot out there, which is why it’s helpful to consider the typology of martech stacks.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Mark: One of the things I admire about you is that you were one of the first people I worked with that understood the importance of social influence. We’re looking at developing content models. Do you primarily lead or respond?

How to Work With a Developer: 6 Tips for Improving Your Relationship

Hubspot

You just hired your first developer. But before you start putting work on their plate, you should know that developers are a special breed of people. (I am one, so I can totally say that.) To set both yourself and your developers up for success, we've outlined six tips for building a more productive working relationship. Neither can your developer. Slack.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.  At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. coaching by Gilbert Bages.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. help sales close deals, and B2B buyers prefer to. developing strategies and programs to engage. the program helps our web. We work with.

11 Helpful Resources for Improving Your Business Skills

Hubspot

But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. Does social media really work for #B2B marketing? Keep it local.

Digital Developments in Event Marketing

Biznology

But these days, business events are taking off in new directions, empowered by advancements in digital technology.  I’ve been keeping an eye on some of the new developments, and happily share a few here. . That’s including sessions, speaker bios, maps, the works. What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife.

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

Differentiators like “we have quality staff” or “we provide great customer service” may be true, but these are boxes that most clients expect to be checked when working with any professional services firm. Identifying your firm’s differentiators is rooted in the realized value that clients receive from working with you. ” 2) Can you prove it?

The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)

Hubspot

Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline. Basically, “turning off” means taking a break from work -- and not thinking about it while you’re away.

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Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. work,” Becker said. “We needed to prove that content can improve marketing’s. going.

How to Work With Difficult People [Infographic]

Hubspot

They'll get to help people grow! In the infographic below, the folks at Wrike have put together helpful advice for managing difficult team members. Management Leadership Professional Development Daily IGSSWhen people think about becoming managers, many assume it's going to be all sunshine and roses. They'll have more responsibility! They might even get a raise!

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Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

Maybe there are a few things in here that will help you as your develop out your content marketing strategy. Content curation  is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. Postcards with helpful tips. Joe Pulizzi. _. Online.

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Whether they''re Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. And when do they give up and work other leads instead? Observe their calls and help make them better. Do the math. And further, what will it cost you to get them?

5 Best Productivity Tips to Maximize Sales Development Reps' Time

Sales Prospecting Perspectives

As sales development reps, our time is precious. Planning out your day as a sales development representative is a must, especially if you are working on multiple projects. In today’s world, calendars are easily accessible on your computer, smartphones, and tablets, and this is something sales development reps should use to their advantage. Lay out your day; have a plan.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. to execute a content marketing program, developed. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. to help you get that promotion. We are still working.

How Engaging Content Helps You Improve Your Search Rankings

Visually

How Google Works. Matt Cutts, the head of Google’s web spam team and spokesperson for all things search-related, outlines how search works on Google: Google delivers results in two steps. This free service helps website owners and developers monitor and maintain their website presence in Google Search results. How Google Interprets Helpfulness. time on page.

Help 63

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Developing the right kind of training materials (well-done and engaging) is essential in helping others understand and connect with your messages. Seriously.

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category.  Companies such as InsideView and Leadspace are developing solutions in this area.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. It is entirely web-based, though, so the interface isn't quite as flexible as an app, and you'll need working internet to access your mind maps. It works really well for communication around teams and projects. This is a great help in cutting down on email.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

mentality, developing a nuanced content studio that. 49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. Would spending more money help? tools can help companies maximize their efficiency. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative.

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. While programmatic buying helps B2C marketers produce voluminous leads, B2B marketers are more concerned about quality over quantity. As a result they are taking programmatic one step further by discovering best practices to help prioritize leads. Social Selling Works. Others are in the class because they are being FORCED to embrace the change.

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How Can Marketing and Business Development Work Together to Maximize Results?

Marketri

But, how do these departments and key attributes effectively work together to increase a firm’s ROI? While each department has its separate “duties” and functions, ultimately, they must work together to support the firm’s overall goal -- to grow the business. What Happens If Marketing and Business Development Are Unbalanced or Uncoordinated?

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

Fearless Competitor

Maybe there are a few things in here that will help you as your develop out your content marketing strategy. Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. Postcards with helpful tips. Joe Pulizzi. _. Online.

Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder

It's All About Revenue

Here are 3 ways automation technology helps you work around different global holidays to present united, engaging communications that help you keep your reporting burning strong — even while you’re watching the embers of the season’s last campfire burn out. 1. Automation helps you keep building relationships.  by Amanda Batista | Tweet this Today the U.S.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. Look for.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. The different instrument helps them think about the "problem" in a different way. Then, aim to work until your computer dies. See #6.).

How to Hire a Designer to Help With Content Marketing

Act-On

You can write a really fabulous eBook, but if it’s not well laid out and there are no images to help tell the story, your intended reader might pick your competitor’s colorful infographic instead. You can use this as a template and add or subtract what will make it look more like your own potential weekly design work schedule: Format blog post(s) and create a header image for each.

9 Resources to Help You Become a Better Leader

Hubspot

Head the local craft store, pick up a book, and get to work. If you're on that leadership development path and looking for some more materials to help you along that journey, we've got you covered. Resources to Help You Become a Better Leader. 1) Bill Walton on The Growth Show. Here's how it works. Some things in life are relatively straightforward to learn.

The Changing Nature Of Work [Slideshare]

B2B Marketing Insider

In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. I’ve talked about how HR is becoming the marketing department. The Changing Nature Of Work. Globalization.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. Look for.

Why email marketing still matters–and how to make it work

Biznology

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components.

Email 71

2015 Resolution Series: Professional Development

EMagine B2B Blog

As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. Not to say that we don’t do our own fair share of reading blogs to keep on top of the latest digital marketing trends and developments, but this year, we want to do more. – AnnaMarie Tush, Digital Marketing Associate . Blogs. Webinars.

Networking Doesn’t Just Develop Your Career: It Develops You!

Synecore

The help in particular may be in the form of job offers, introductions to people relevant to your goals, or advice and mentoring. Regardless of your motivations for attending a networking event, you need to go into it genuinely wanting to give help to others. It''s a continued development of yourself within your field! It’s not what you know; it’s who you know. At the Event.

Driving Business: When Business Development and Marketing Are in Sync

Hinge Marketing

Business development and marketing go hand-in-hand. There are quite a few opportunities for these two distinct groups to work together toward their common goal: growing the business. While both business development and marketing are responsible for growing the firm's client base, they each have separate roles in achieving the same goal. How Hinge Can Help.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. Look for.

Work Hard, or Work Smart? Automate Your B2B Lead Nurturing

The Forward Observer

Automated lead nurturing will help you keep in touch. So instead of generating a lead, tossing it to Sales and moving on, now you have to synchronize your marketing throughout the buying process and give prospects the information they seek, and just when it’s most helpful to them. The B2B buying process has changed forever. That’s why lead nurturing is now more important than ever.