Trending Sources

How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. Today, in the spirit of exploration, we’ll dive into six of these little-known Excel features to explore some of the most helpful -- but least-used capabilities -- of our favorite spreadsheet program. and who doesn't need more hours back in their day?

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. 2.) Provide thought leadership in support of business development initiatives. Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process.

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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11 Top Tips For Developing YouTube Influencers

Act-On

So instead of paying a YouTuber to read some short script that says how amazing your products are, instead have them help the customer by teaching them how to use it. The cost of working with YouTubers is highly variable. But most small- to medium-sized businesses can do very well working with a number of smaller channels, if the right strategy is executed. The Real McCoy.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. is developing. In concert, GE has developed an active, devoted following on nearly every social channel—from. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. outside help when needed. years prior.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. There’s several different strategies for creating a social media editorial calendar , but what works for many businesses is to assign each day of the week a specific theme, and to stay with that. Once you write it, you’re done.

Digital Developments in Event Marketing

Biznology

But these days, business events are taking off in new directions, empowered by advancements in digital technology.  I’ve been keeping an eye on some of the new developments, and happily share a few here. . That’s including sessions, speaker bios, maps, the works. What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife.

How to Work With a Developer: 6 Tips for Improving Your Relationship

Hubspot

You just hired your first developer. But before you start putting work on their plate, you should know that developers are a special breed of people. (I am one, so I can totally say that.) To set both yourself and your developers up for success, we've outlined six tips for building a more productive working relationship. Neither can your developer. Slack.

7 Ways You're Letting Guilt Sabotage Your Work

Hubspot

And it’s killing the quality of our work. Ways You're Letting Guilt Sabotage Your Work. 1) You feel like you can’t take a break. What if my colleagues think I’m weird, or that I'm not getting my work done? uckily, I work somewhere that encourages taking that time to breathe, and has resources in place to support it. In turn, that makes us less likely to ask for help.

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Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. work,” Becker said. “We needed to prove that content can improve marketing’s. going.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.  At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. coaching by Gilbert Bages.

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. When do certain tools that help with segmenting or automating emails and serving ads become necessary? There’s a lot out there, which is why it’s helpful to consider the typology of martech stacks.

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. Once you talk to a few customers, you’ll start to identify trends in how your customers and prospects work. Developing Persona Profiles. Who initially found you?

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Whether they''re Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. And when do they give up and work other leads instead? Observe their calls and help make them better. Do the math. And further, what will it cost you to get them?

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. to execute a content marketing program, developed. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. to help you get that promotion. We are still working.

5 Best Productivity Tips to Maximize Sales Development Reps' Time

Sales Prospecting Perspectives

As sales development reps, our time is precious. Planning out your day as a sales development representative is a must, especially if you are working on multiple projects. In today’s world, calendars are easily accessible on your computer, smartphones, and tablets, and this is something sales development reps should use to their advantage. Lay out your day; have a plan.

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Developing the right kind of training materials (well-done and engaging) is essential in helping others understand and connect with your messages. Seriously.

11 Helpful Resources for Improving Your Business Skills

Hubspot

But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. Does social media really work for #B2B marketing? Keep it local.

How Can Marketing and Business Development Work Together to Maximize Results?

Marketri

But, how do these departments and key attributes effectively work together to increase a firm’s ROI? While each department has its separate “duties” and functions, ultimately, they must work together to support the firm’s overall goal -- to grow the business. What Happens If Marketing and Business Development Are Unbalanced or Uncoordinated?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

mentality, developing a nuanced content studio that. 49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. Would spending more money help? tools can help companies maximize their efficiency. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative.

How to Work With Difficult People [Infographic]

Hubspot

They'll get to help people grow! In the infographic below, the folks at Wrike have put together helpful advice for managing difficult team members. Management Leadership Professional Development Daily IGSSWhen people think about becoming managers, many assume it's going to be all sunshine and roses. They'll have more responsibility! They might even get a raise!

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The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)

Hubspot

Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline. Basically, “turning off” means taking a break from work -- and not thinking about it while you’re away.

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Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

Differentiators like “we have quality staff” or “we provide great customer service” may be true, but these are boxes that most clients expect to be checked when working with any professional services firm. Identifying your firm’s differentiators is rooted in the realized value that clients receive from working with you. ” 2) Can you prove it?

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

Maybe there are a few things in here that will help you as your develop out your content marketing strategy. Content curation  is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. Postcards with helpful tips. Joe Pulizzi. _. Online.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. Look for.

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. While programmatic buying helps B2C marketers produce voluminous leads, B2B marketers are more concerned about quality over quantity. As a result they are taking programmatic one step further by discovering best practices to help prioritize leads. Social Selling Works. Others are in the class because they are being FORCED to embrace the change.

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11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. It is entirely web-based, though, so the interface isn't quite as flexible as an app, and you'll need working internet to access your mind maps. It works really well for communication around teams and projects. This is a great help in cutting down on email.

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category.  Companies such as InsideView and Leadspace are developing solutions in this area.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

How Google Works. Matt Cutts, the head of Google’s web spam team and spokesperson for all things search-related, outlines how search works on Google: Google delivers results in two steps. This free service helps website owners and developers monitor and maintain their website presence in Google Search results. How Google Interprets Helpfulness. time on page.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. Look for.

Taking a digital first approach to brand development: 3 key considerations

CMO Essentials

This objective, of course, is easier for large scale brands that have the budget to hire designers and developers to ensure their site is mobile optimized. How the app lives and moves helps to reinforce the Facebook experience and define the company’s identity. The post Taking a digital first approach to brand development: 3 key considerations appeared first on CMO Essentials.

Why Marketing Automation Does Not Work

NuSpark

Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. First, you have to understand your buyers and develop buyer personas. How do prospects build their awareness about possible products and services that could help them? You’ve likely heard the information technology gurus. It makes sense. The result?

Networking Doesn’t Just Develop Your Career: It Develops You!

Synecore

The help in particular may be in the form of job offers, introductions to people relevant to your goals, or advice and mentoring. Regardless of your motivations for attending a networking event, you need to go into it genuinely wanting to give help to others. It''s a continued development of yourself within your field! It’s not what you know; it’s who you know. At the Event.

How AG's Sales Development Managers Motivate Reps in February [Part 2]

Sales Prospecting Perspectives

And even though you may keep your offices heated at a level that stimulates sales productivity, the constant snowfall and bitingly cold temperatures outside can affect your sales development team’s productivity if you''re not keeping a close eye on your team. Especially when the storms make it so everyone has to work from home. Motivation can come in many different forms.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. Look for.

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

Fearless Competitor

Maybe there are a few things in here that will help you as your develop out your content marketing strategy. Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. Postcards with helpful tips. Joe Pulizzi. _. Online.

3 Soft Selling Skills I See In My Best Sales Development Reps

Sales Prospecting Perspectives

From what she has seen working with experienced sales guys and gals over the years is that they rely far too much on their hard skills to get them by. They’ll consistently depend on their hard skills because it has worked for them in the past rather than truly engaging with their prospect audience. And they definitely like to be heard. Empathy. Respect for a prospect''s time.

5 Reasons Not to Build Your Sales Development Team One Rep at a Time

Sales Prospecting Perspectives

Sales development reps, you''ve all heard it. If your company has a sales development team, you know that one of the few things that helps these sales reps get through the day is knowing that the person sitting next to them is dealing with the same challenges. Multiple reps can help set the bar. How are you building your sales development team?

3 Developments that are Sabotaging the Social Media Movement

grow - Practical Marketing Solutions

When I think I’m going a bit overboard I can’t help but notice some disturbing signs – starting with … The Selling Out of Social Media. It works like this, instead of having meaningful dialogue, the company loads its tweets and Facebook posts with inane conversation starters. They were unsuccessful despite their tireless work. This is not where we want to end up.