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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

Agile methodologies, often associated with software development, have made their way to other parts of the organization. The 2 nd Measure Phase: Time to Extract Actionable Insights Insights are the currency for making crucial decisions, such as what products to develop, what markets to enter, and what customers to pursue.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. A customer-centric approach, marked by a commitment to fulfilling promises and exceeding expectations, helps businesses build trust and credibility.

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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

The concept of iteration is much like a masterful sculptor chiseling away at a block of stone to reveal a magnificent work of art. The iterative approach helped improve the quality of their products and services. Recognizing these signs is akin to the sculptor’s trained eye identifying flaws in their work.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. To help you determine whether a marketing agency’s capabilities are a good match for your company, we’ve compiled a list of 7 factors you need to consider.

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7 Secrets of Effective Management for Remote Employees and Teams

Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Identifying and segmenting your audience into distinct groups or ‘content constituents’ is crucial for developing a content strategy that addresses diverse needs and maximizes engagement. Audiences evolve , trends change, and what worked yesterday might be old news today. It also includes language that will resonate.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Raising awareness about rare conditions and the unique challenges that individuals face is crucial for developing effective therapies and treatments. Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. By developing product- and customer-focused Flywheels, you can uncover new insights, make better products, and invest in more meaningful research. Explore the process for defining your team’s Flywheel.

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Boost Team Engagement with Agile

Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike

Agile Methodology has led to an era of transparency and collaboration within software and development teams. However, as many project managers have discovered, agile can work in non-technical teams as well. How technology can help keep all communication, meeting notes, etc. But how about managing both? The key is engagement.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

You know digital demand gen can help you get there; but you aren’t sure where to start. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Producing leads your sales team will love to work with. Turning leads into opportunities into revenue.