Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. And this is where natural language processing (NLP) can help. NLP platforms can analyze massive volumes of words and phrases to find meaning, patterns, and context. Align your SEO strategy with audience research.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive. Content Curation The first way AI can help generate content is by curating existing content.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

OCTOBER 21, 2022

This means that the article or blog post a writer develops should not sound robotic or spun. This increases credibility and helps your article or post rank higher. Therefore, in some cases, opting for words with lower search volume may be a wise choice. It should avoid common copywriting mistakes as well as keyword stuffing.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Marketing Insider Group

NOVEMBER 8, 2021

Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. This approach is extremely helpful when panning content for the B2B buyer journey. Audience Insights Drives Relevancy. Let me explain.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. To get you started with using AI to develop marketing personas, we’ve created a list of five questions to ask with real ChatGPT input and output examples.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Martech

JANUARY 25, 2024

I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. I didn’t invent this exercise.

Marketing AI 132

Marketing AI Email Marketing Planning Work Management 132

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. One area companies often neglect to invest in is customer marketing.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Vision Edge Marketing

APRIL 30, 2024

On the other hand, customer value plays a crucial role in shaping brand equity by fostering loyalty, positive word-of-mouth, and repeat purchases. Only a growth-oriented, customer-centricity expert can provide the oversight, insight, and foresight necessary to help you realize these benefits. We’re here to help.

Lead Scoring 206

Lead Scoring Lead Ranking Branding Brand Identity 206

Marketing Insider Group

APRIL 13, 2023

To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Modern marketing requires measuring metrics that help you determine your return on investment. In other words, where do you promote and sell your product? This helps you to avoid creating or attracting buyer personas that suck.)

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Tony Zambito

JANUARY 16, 2022

Leaders will need to develop skills to translate AI into intelligence that shapes the future. Powerful words with a common thread in leadership. Leaders in business, politics, arts, culture and civic governing all must possess character, traits, and abilities that these words define as well as imply.

Digital Transformation 201

Digital Transformation Intent Ad Agencies Creativity 201

Tony Zambito

FEBRUARY 21, 2022

B2B Leaders Must Develop Unified Approaches to Buyer Strategies and Customer-Centricity. In my in-depth buyer interviews, a sentiment I often hear is the adage of “action speaks louder than words.” In other words, buyers can develop a mindset that the company they are interacting with can “talk a good game” but cannot deliver.

Marketing & Strategy 210

Marketing & Strategy B2B Sales Gartner Touchpoints 210

Webbiquity

OCTOBER 22, 2021

There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. When your goal is to promote a technology solution, truly understanding the concerns and language of your audience will help you create a winning marketing strategy. Know your target audience.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

MAY 9, 2023

Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. What is your main goal or goals?

Social Media 313

Social Media Social Marketing Planning Tips 313

Contently

MAY 2, 2023

The Ultimate Solution for Content Marketers To help address these challenges , many content marketers turn to freelancers — but this presents yet another challenge. We’ll cover how to ideate, strategize, create, scale, optimize, and measure content and how using a platform like Contently can help improve your results.

Enterprise Management 178

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 178

Launch Marketing

MARCH 13, 2024

A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. When crafting these pillars, think of one-word descriptors that differentiate your brand from competitors, such as “revenue-centric,” “proven,” or “reliable.”

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

DECEMBER 8, 2023

To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy. Identify supporting objectives Next, identify supporting objectives that help you get closer to achieving your goal. In other words, why should customers support your cause?

Ad Building 134

Ad Building Branding Brand Identity Marketing & Strategy 134

Salesforce Marketing Cloud

DECEMBER 6, 2023

Knowing what paths a user might take and considering possible content variations can help inform designs. Other bot developers and designers offer similar advice and suggest thinking about what functions a bot can fulfill and how it can help a user reach their goal. Truthfully, there is no 100% guarantee of consistency.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Convince & Convert

MARCH 28, 2024

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. Develop a Repeatable Process for Voice of Customer Data To truly tap into the power of voice of customer data, you need a reliable process that you can count on time and time again.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Martech

MAY 9, 2024

I am going to stick my neck out and say that we are not seeing thousands of newly developed, independent large language models here. It uses in-house AI image clustering technology and the latest AI models to enable users to professionally display media online by inputting only a few words.

Marketing AI 92

Marketing AI SMS User-Generated Content Customer Surveys 92

Top Rank Marketing

MARCH 25, 2024

Each challenge you can help solve has many dimensions to be explored. Using a cluster-based approach to provide comprehensive topical coverage helps your website gain authority. In other words: It favors content creators with topical authority.” #3. Target long-tail keywords to address specific search intent.

Top of Funnel 129

Top of Funnel SEO Long Tail Marketing B2B 129

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Schema helps search engines crawl your website. You can also use bullet points to avoid walls of text.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Contently

MARCH 23, 2023

Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. Metrics help us make data-driven decisions to improve our strategies. This not only increases revenue but also helps to build a loyal customer base.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Salesforce Marketing Cloud

APRIL 22, 2024

A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. A portfolio can get me interested, start the conversation, and help me narrow the time spent sorting through applicants. Developers of all stripes can showcase their relevant work. Ready to stand out?

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

Go Beyond SEO

MAY 8, 2024

This brings in more people who might want your help. It helps your firm show up when people search for legal help. Being seen online also helps more people know about your firm. They can help you reach even more people. It uses specific words to find the right people without costing a lot.

Search Engine Marketing 60

Search Engine Marketing Search Marketing Paid Search Agency Marketing Analytics Tools 60

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 133

Process SEO B2B Marketing Lead Scoring 133

Contently

MAY 4, 2023

But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs. Working With the Solo Artist The solo artist SME archetype has plenty of original ideas but prefers to develop and share them without input or help from others. You need ideas.

SME 190

SME Work Management Tips Content 190

Optinmonster

APRIL 12, 2024

It’s a real account that helps other potential customers see how they might benefit in a similar way. Case studies are valuable because they give a clear example of how a company can help solve real challenges, told through the experiences of 1 specific customer. This isn’t just any story, though.

Case Studies 108

Case Studies Case Study Studies Marketing Management 108

SmartBrief - Marketing

MARCH 22, 2024

This article from Pew Research from last year analyzed workers and notes that mostly, “if AI can either perform their most important activities entirely or help with them,” that’s a job that is in danger of being performed by AI. “AI As for developers, the next Angry Birds app will still need human creativity just to germinate.

Marketing AI 96

Marketing AI Copywriting Creativity CAN-SPAM 96

chiefmartech

MAY 7, 2024

Better yet, you can go to our interactive MartechMap.com site to search, filter, and zoom in — in other words, to actually be able to read it without a high-powered magnifying glass. First by inspiring tens of thousands of developers to build new things on the back of powerful LLMs such as OpenAI, Gemini, Llama, Anthropic, etc.

Long Tail Marketing 122

Long Tail Marketing Work Management Marketing Management Product 122

Launch Marketing

JANUARY 11, 2024

This can also help you decide how closely your brand should align or misalign to stand out. While colors and branding can be less conscious and more subversive, words directly resonate with your audience and leave an impression. Limiting yourself to this space also helps you focus on only the most important information.

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Writing copy is hard enough, but when you start questioning whether you either do not have enough or too many words, it becomes a challenge that can keep you from finishing your content piece.

Content Marketing 127

Content Marketing Paper Content SEO 127

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. they also will help you avoid potential cultural issues or misunderstandings in terms of translations. It’s best to use an outside design firm when developing your new visual identity.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Branding 108

Martech

FEBRUARY 14, 2024

That means we want to cut through the noise and be memorable [and] develop an emotional, authentic connection with our customers because they are the center of everything we do.” The sonic logo is what the TD Shield (our logo) sounds like or, in other words, the audio equivalent of the TD Shield,” said Strawn. “We

Paid Search Agency 116

Paid Search Agency Touchpoints Work Management Marketing Management 116

Martech

MAY 2, 2024

And a number of new tools and platforms have come along to help them out. ICP profiles are developed with the client’s sales team, looking at typical characteristics like company size, revenue, industry, geography and services spend. These are promising new developments for B2B marketers all over.

Ideal Customer Profiles 121

Ideal Customer Profiles Buy Marketing Automation Services Work Management 121

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. We’ve got a guide to help you use urgency in marketing.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

Oktopost

FEBRUARY 2, 2022

Prior to her role at SmartBug®, she was VP of Sales and Marketing at Allbound, a PRM software-as-a-service solution provider where she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. Help us get the word out!

Storytelling 152

Storytelling Demand Generation Agencies Advertising Agencies Transparency 152

Stevens & Tate

MAY 1, 2024

Strategic Brand Building Steps Developing a lasting brand involves several critical steps, each contributing to a cohesive and appealing identity: Identify Your Audience: Part of an effective senior living marketing plan is to effectively segment and understand your target demographic.

Brand Identity 83

Brand Identity Branding Word of Mouth Communities 83