Writing on the Web

FEBRUARY 11, 2016

The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Share your opinions, don’t be afraid to take sides. Position yourself as a thought leader. Avoid “sales speak.” There are times you want people to do something like invest in your business.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

APRIL 24, 2013

While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. Like a doctor, lawyer, consultant, writer, or web designer? Are the services and products related closely enough to keep them together as sub-categories?

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

JUNE 4, 2014

(By the way, I think this is a terrific design and love this graphic. And, of course, tell them how your products and services can contribute. I’m a fan of Sandeep Arora.). You need to tell people not only “what” and “why”, but “how.” What do you think?

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

APRIL 6, 2016

Excellent products and services that deliver much more than expected, worth the price. The problem with writing a paper designed to persuade is that you don’t have specific knowledge of who your reading audience is, just a vague assumption that they’re in the field and are busy professionals.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Today’s post was written by Louise Baker, freelance blogger and journalist.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JUNE 23, 2010

Want to learn more about this great $37 product that makes landing pages easy to format and publish? Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. We will explain why her product is a great idea, but that is only part of the call. Share this on Bebo. Blog this on Blogger.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

OCTOBER 28, 2011

This is what you need to do whenever you write any content designed to market your products and services. People liked the taste of Pepsi better in a blind test, but rated Coke as a better product because of the memories associated with the product through effective marketing images, songs, and slogans. Easy-peasy.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

OCTOBER 23, 2013

” The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Share your opinions, don’t be afraid to take sides. Position yourself as a thought leader. Avoid “sales speak.” But avoid the hype of sales clichés.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

MARCH 6, 2013

Like personal trainers and nutritionists, you could aim to vastly improve the quality of your work and productivity through brain coaching. Cognitive fitness can be developed by formal education, being actively mentally engaged in life, continuing to learn, and exercises designed to challenge cognitive skills.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

MARCH 27, 2013

It can be a small purchase or large, might be a product, a service, a download, an idea, or a worthy cause. It’s designed so that you and your business “get found, get known, and get clients.” Make a Worthwhile Call to Action : Every once in a while, make a great offer that benefits the reader and involves money.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JUNE 16, 2010

I use it as a traditional website for my business, with product pages, etc. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. I see a trend here. And, trust me, I’m not someone with a lot of tech skills.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

FEBRUARY 13, 2013

Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. Or, you don’t have a designated day or time to do your writing. There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

DECEMBER 14, 2010

They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Of course it’s all about their company products and services, why wouldn’t it be? Many of the small business clients I consult with have this problem.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JUNE 21, 2010

I’ve found that most of the time, there’s a savvy expert out there who’s already created a whiz-bang plugin, or a product to do exactly what you want. A combination of things, like it had my blog header, and side-bar widgets, so it looked like a blog post/page, not a professionally-designed, clean landing page.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

APRIL 4, 2011

Advances in graphic design and technology leave no excuse for not having vibrant, captivating content. Buyers no longer go directly to vendors for information on products. A #chat is a series of tweets on a particular topic that occur at a designated time. It’s time for companies to turn to 2.0 technologies to reach the 2.0

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

SEPTEMBER 27, 2011

Her blueprint for creating simple copy that works to market your products and services is clear. is to make a list of all the benefits of your products and services to clients. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. Each benefit can be attached to a problem.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

SEPTEMBER 24, 2011

It’s designed to produce an action, most often sales. Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. I’ve been writing on the web for twelve years. Good stuff. Know your target audience.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

JUNE 28, 2010

If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page … and yes, it’s an affiliate link because I love this product. It saves me time and energy. Membership in a program, paid or otherwise.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

MAY 11, 2012

It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web —but it’s also true that it’s powerful. Don’t Be a Pinterest Pinhead. 5 etiquette tips for pinning on the world’s favorite social pinboard.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

OCTOBER 3, 2011

Action is the goal for all good content designed to market your business on the Web. Write down all the ways your product or service will make your peoples’ problems disappear. Then answer question #3, what’s possible ? No more confusion about what’s important on a blog and what’s not.

Content Marketing 100

Content Marketing Content Copywriting Marketing 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. People liked the taste of Pepsi better in a blind test, but rated Coke as a better product because of the memories associated with the product through effective marketing images, songs, and slogans. Easy-peasy.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

SEPTEMBER 9, 2010

This is where you write posts on your blog for money, maybe reviewing products or services. Maybe you come up with lots of witty sayings or cool designs that you can put on a T-shirt. , you can easily put ads in the RSS feed of your blog, so people who read your blog through RSS will see ads. 3) Pay-per-post.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

NOVEMBER 11, 2010

How can brands, which are designed to make an instant visual and emotional impact, take advantage of emotions and narrative to connect with consumers emotionally? Emotion and narrative … Remember these two crucial keys to content marketing. I’m going to take a broader view and relate narrative to branding.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

JULY 27, 2010

Design : Clearly identified tag line to explain who the blog is for, what the benefits are from reading it, and who the author is. Design : No author photo (or worse, no name!). Formatting : Need images, graphs, charts, short videos, mind-maps to draw the readers eye. Action : No way to subscribe to get email updates to blog.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

SEPTEMBER 23, 2010

All professionals who need to sell, either products or services, should read this manifesto. Download it now, it’s well thought out and well-designed by Doug Kessler and the clever guys at Velocity. No matter if you’re a company guy or gal, doing marketing officially or not. Blog this on Blogger.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

SEPTEMBER 20, 2010

It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. Know your target audience.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. One way to explore question #1, “What’s the problem? &# is to make a list of all the benefits of your products and services to clients. I’ve been re-reading Maria Velosa’s Web Copy that Sells this week.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 26, 2010

If you write content designed to trigger action in readers, pay attention to this. How can you use the status trigger to persuade people to use your services or products? What can we learn from online computer games about content marketing for business? A lot, apparently. What’s in it for them?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JUNE 9, 2010

Even when you’re connecting and having a good time, you can spend time that isn’t productive. Social media sites are designed to connect and network, so be sure to monitor them. The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. … and time is money.

Social Media 100

Social Media Social Marketing Tips Media 100

Writing on the Web

JULY 15, 2010

Applied to copywriting and web design, marketers can improve click rates and results. They already have … just look at the herd mentality of Internet guru product launches. The Internet is becoming more influenced by brain science and research in neuro-marketing. The social ‘Net gives voice to people.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JUNE 22, 2010

I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. You can turn people away and fail to build trust with unprofessional formatting, design, fonts. You can register here: Name.

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

JULY 3, 2013

This is what you need to do whenever you write any content designed to market your products and services. I’ve seen book trailers and all sorts of small business products and services using these short animated videos to deliver their content marketing messages. All you have to do is: Grab their attention. Easy-peasy.

Video Marketing 100

Video Marketing Small Business Marketing Course Content Marketing 100

Writing on the Web

SEPTEMBER 13, 2010

Why do people decide to buy a product online? If you need to apply research from the brain and research from psychology and marketing to web pages, landing pages, custom magazines, and content designed to persuade people to take action, these tips can help. What can we learn from brain science? This is something that intrigues me.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Writing on the Web

JULY 17, 2013

Normally, they are based on real information and designed in a way to give it visual appeal. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services. Where can you find this unusual blog content? Infographics – Infographics are a popular trend when supplying facts.

Wikipedia 100

Wikipedia Content Correlation Blogger 100