Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Double Duty: Why Hybrid Events Hook Millennials.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Successful virtual events are all about capturing the right data points.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Webbiquity

MAY 26, 2020

What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. are the top three swag items event attendees are most interested in receiving from vendors. Most Popular Swag.

Conference 182

Conference Case Studies Practices Trends 182

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 171

Advertising Agencies Tips Paid Search Agency Enterprise Management 171

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

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Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 99

B2B Marketing Analytics

AUGUST 24, 2019

But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows. They all are great events but we have budget limitations.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Semcasting

JUNE 22, 2018

Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to serve ads to attendees while at the venue. Step 1: Geo-fence the event location. Step 2: Geo-fence locations near the event. Contact us.

Event Marketing 40

Event Marketing Mobile Marketing Conference Marketing & Strategy 40

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.

Social Media 204

Social Media Promotion Creativity Media 204

Marketing Insider Group

JANUARY 15, 2020

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year.

First-Mover Advantage 170

First-Mover Advantage Buzz Merchandising Planning 170

B2B Digital Marketer

OCTOBER 13, 2022

For B2B events, things are also looking a bit different. With virtual and hybrid events getting more popular , people have more flexibility in their event choices, and as B2B marketers, we have to learn to be agile and resilient and learn to adapt to these ever-changing needs. 06:15 – Hybrid events.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Demographics. Diversify Event Programming. Personalize Communications.

Work Management 273

Work Management Marketing Management Marketing Automation Services Tips 273

Marketing Insider Group

DECEMBER 10, 2019

Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. Otherwise, the marquee event at your conference will likely devolve into a yawnfest. Consider the Theme of Your Event. Understand Your Audience. Never settle.

Conference 196

Conference Best Practices Digital Transformation Paid Search Agency 196

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Is this event tactical or more high-level?"

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

SpotMe Blog

DECEMBER 7, 2022

Live vs virtual events… How can you possibly decide between the two? . Over the past few years, you may have heard that virtual events are the future. Of course, they offer many advantages over traditional, in-person events. . But that doesn’t mean that live events are outdated. Live vs virtual events?

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

SpotMe Blog

FEBRUARY 16, 2023

Ever tried planning and running a big event without a proper event brief? Use an event brief to keep all the details about your event in one place. Key ingredients to hosting a great event! we’ve seen that events turn out so much better when they follow an event brief template. Event brief?

Template 52

Template Work Management Marketing Management Paid Search Agency 52

Hubspot

APRIL 13, 2021

When your business needs additional support and resources for events and projects, corporate sponsors can make a huge difference. Find out how a corporate sponsorship works, how to secure one for your next event, and how to write a sponsorship proposal. Essence's "Dear Black Men" event. That's another way they can contribute.

Marketing Proposals 84

Marketing Proposals Paid Search Agency Work Management Allocation 84

SpotMe Blog

SEPTEMBER 23, 2021

Companies that relied on in-person events had to quickly conquer the learning curve of facilitating online conferences and virtual events. At SpotMe , we are hybrid and virtual event experts. At SpotMe , we are hybrid and virtual event experts. What are the Security Measures Needed for a Digital or Hybrid Event?

Work Management 52

Work Management Marketing Management Privacy Paid Search Agency 52

DivvyHQ

NOVEMBER 17, 2020

Physical events have always been a sure-fire way to generate awareness and buzz, but we're stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads? Here's a quick guide from guest contributor, Tim Guga.

Leads 67

Leads Lead Marketing Qualified Leads Buzz 67

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

SocialPilot

JANUARY 26, 2024

“Generate a detailed profile of our ideal customer for [Product/Service], including demographic, psychographic, and behavioral traits to target our marketing efforts.” ” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly.

Examples 80

Examples ROI Planning Work Management 80

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year. Why did you select those events?

B2B Thought Leadership 48

B2B Thought Leadership Budget Programs Thought Leadership Guidelines 48

Stevens & Tate

APRIL 18, 2024

This could include updates about facility amenities, testimonials from current residents, or invitations to virtual tours and events. Integrating Advanced Digital Marketing Tactics To further refine your marketing strategy, incorporating advanced digital marketing tactics for senior living communities can be a game-changer.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Hubspot

JANUARY 25, 2021

Think back to the last event you attended. These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Not only do events benefit their hosts and sponsors, but they also enrich the lives of their attendees. potential customers.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. billion : Total revenues for event organizer FIFA. Sponsorship.

Statistics 106

Statistics Planning Merchandising Paid Search Agency 106

Martech

APRIL 11, 2022

I spent some time, of course, on their website, looking at products for which I was not the target demographic. P.S. On a more somber note, we mark with great regret the untimely passing of Vasil Azarov, founder of Growth Blazers and event marketer extraordinary. Get the daily newsletter digital marketers rely on.

Terms and Conditions 84

Terms and Conditions Case Study Case Studies Trigger Marketing 84

Martech

SEPTEMBER 7, 2022

However, their core demographic is younger and not well-suited for the typical B2B campaign. In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams. Events, events, events. Events have been a mainstay in B2B teams’ marketing mix.

Enterprise Management 106

Enterprise Management B2B Marketing B2B Marketing Management 106

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). To Interact with Customers and Prospects. To Build your Brand.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Launch Marketing

FEBRUARY 14, 2024

Conducting market research helps your organization gain the critical information to understand and define your target audience. Collecting the demographic, firmographic, psychographic and behavioral data gives you the power to ensure your personas are complete and well-rounded. They can also be useful in digital format.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Zoominfo

SEPTEMBER 3, 2018

If you ask the right questions, you can then use customer response data to inform your most critical marketing activities. Surveys to support list segmentation: The most successful email marketing programs depend on highly targeted email lists. Use surveys to scale event attendance. How did you hear about this event?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Digital B2B Marketing

JUNE 4, 2013

Although contacts captured from these programs tend to be lower quality than those captured through search, publisher programs are often more scalable and targetable (based on demographics) than search. Many B2B marketers continue to invest heavily in events and many continue to see a good return from a small number of key events.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

A marketing tactic that’s traditionally seen as one of the most pricy investments? Third-party events. I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48